cUSTOMER eXPERIENCE Marketing Course.pptx

The Digital Marketing course in Kerala is designed to equip students, job-seekers, business owners and working professionals with practical skills to build and grow brands in the online world. The program covers core areas such as Search Engine Optimization (SEO), Social Media Marketing (SMM), Google Ads, Content Marketing, Email Automation, Influencer Marketing and Analytics. Training is delivered by industry experts through a mix of classroom/online sessions, live projects, case studies and agency-style assignments.

1. aUTOMATED Marketing

2. What Is digital Marketing Digital marketing , also known as online marketing, is the practice of promoting brands, products, or services through digital channels and technologies. This approach leverages the internet and various digital platforms to connect with potential customers, enhance brand visibility, and drive business growth. Businesses often engage in  digital marketing services  or hire a  digital marketing agency  to optimize their online presence. 2

3. Digital Marketing and its types 1. Search Engine Optimization (SEO) SEO  involves optimizing a website to improve its visibility in  search engine results pages (SERPs) . The goal is to attract organic traffic by using relevant  keywords , improving site structure, and earning  backlinks . Effective  SEO  can enhance online visibility and drive long-term traffic. 2. Content Marketing Content marketing  focuses on creating and distributing valuable, relevant content to attract and engage a target audience. This includes blog posts, articles, videos, infographics, and eBooks. The objective is to provide useful information that encourages customer loyalty and drives conversions. 3. Social Media Marketing Social media marketing  involves using platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to promote products and engage with customers. This type of marketing can include organic content,  paid advertising , and influencer partnerships to reach a broader audience and build brand awareness. 3

4. 4 4.Pay-Per-Click (PPC) Advertising PPC advertising  is a model where advertisers pay a fee each time their ad is clicked. Common platforms for  PPC  include  Google Ads , Bing Ads, and social media ads (e.g.,  Facebook Ads ).  PPC  allows businesses to reach potential customers quickly and control their advertising spend. 5. Email Marketing Email marketing  involves sending targeted emails to a subscriber list to promote products, share news, or provide valuable content. Effective  email marketing  campaigns can nurture leads, retain customers, and drive sales. Tools like  Mailchimp  and  Constant Contact  are popular for managing email campaigns.

5. 5 6. Affiliate Marketing Affiliate marketing  is a performance-based strategy where businesses reward affiliates (partners) for driving traffic or sales through their referral links. Affiliates use their platforms, such as blogs or social media, to promote the business's products.  Amazon Associates  is a well-known affiliate program. 7. Influencer Marketing Influencer marketing  leverages individuals with a large following on social media or other platforms to promote products or services. Influencers can provide authentic endorsements and reach niche audiences effectively. Collaborations can range from sponsored posts to product reviews.

6. 6 8. Video Marketing Video marketing  uses video content to promote products, educate customers, and increase engagement. Platforms like  YouTube ,  Vimeo , and social media channels are popular for video marketing. Examples include product demos, tutorials, and customer testimonials.

7. 7 9. Marketing Automation Marketing automation  involves using software to automate marketing tasks such as email campaigns, social media posts, and lead nurturing. Tools like  HubSpot ,  Marketo , and  Pardot  help streamline these processes, allowing for more personalized and efficient marketing efforts. 10. Search Engine Marketing (SEM) SEM  encompasses various tactics used to improve a website's visibility in search engine results, including both  SEO  and  paid search advertising .  Google Ads  is a common platform used for  SEM  to bid on keywords and display ads in search results.

8. Content strategy course in Kochi And its Impact 8 There are many benefits to taking a digital marketing course in Kerala. These include: Learning from experienced professionals Gaining real-world experience through internships Networking with other digital marketers Improving your skills and knowledge in digital marketing Increasing your chances of getting a job in the digital marketing industry

9. 9 The career prospects for digital marketers in Kerala are excellent. The digital marketing industry is growing rapidly in Kerala, and there is a high demand for skilled digital marketers. If you have the skills and knowledge, you can have a successful career in digital marketing in Kerala .

10. Thank You 10