Phase 1 Phase 2 Phase 3 Phase 4 User thought CUSTOMER JOURNEY MAP Name of Persona Scenario: Expectations User actions 1.________________ _________________ 2. ________________ _________________ User actions 3._________________ _________________ 4. ________________ _________________ User actions 5._________________ _________________ 6. ________________ _________________ User actions 7._________________ _________________ 8. ________________ _________________ Opportunities Opportunities Opportunities Opportunities 1 2 3 4 5 6 7 8 Zone A The Lens Zone B The Experience Zone C The Insights