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1. Know your Customer Needs Anita Agarwalla 13/10/2023

2. Agenda Introduction Know your customer needs Why do customers need us What do we know about our customers Customer’s current supplier Ten things you need to know about our customers Conclusion 2

3. Introduction Customer Needs Understanding and meeting customer needs is a fundamental concept in business and customer-centricity. It involves the process of identifying, assessing, and fulfilling the requirements, preferences, and expectations of your customers. Recognizing and addressing customer needs is essential for building strong customer relationships, increasing customer satisfaction, and achieving business success. 8/05/20XX 3

4. Why Your Customer Needs You 1. Unique Value Proposition: Your business offers a unique solution or product that caters specifically to your customer's needs. Your value proposition sets you apart from competitors. 2. Expertise and Trust: Customers trust your expertise and experience in your industry. They rely on your knowledge to make informed decisions. 3. Problem Solving: You provide solutions to your customer's pain points and challenges, making their lives easier or better. 4. Customer Support: Prompt and effective customer support demonstrates your commitment to helping customers succeed with your product or service. Conference Presentation 4

5. What do we know about our customers 1.Behavior and Preferences We understand their purchasing behavior, preferences, and the factors influencing their buying decisions. 2.Feedback and Surveys: Regular feedback and surveys have given us insights into their satisfaction levels and suggestions for improvement. 3.Customer Segmentation: We categorized customers into distinct segments based on various characteristics, enabling more targeted marketing and services. 4. Emerging Trends: Our awareness of emerging industry and market trends positions us to meet their future needs. 5. Needs and Pain Points: We've identified their specific needs, desires, and pain points through feedback, surveys, and data analysis. Conference Presentation 5

6. Customers current supplier 1.Supplier Landscape: Understanding the current supplier landscape is crucial to assess market competition. 2. Relationship Strength: Assessing the strength of customer-supplier relationships can reveal potential vulnerabilities. 3. Price and Quality: Knowing the price-quality balance offered by current suppliers helps in pricing and quality strategies. 4. Unmet Needs: Identifying areas where current suppliers may be falling short allows us to position ourselves as a better solution. 5. Communication Gaps: Understanding where communication gaps exist between customers and their current suppliers helps us provide superior service. Conference Presentation 6

7. Things You Need to Know About Customers-I 1.Demographics: Customer age, gender, location, and other demographic details provide valuable insights into our target audience. 2. Behavior Patterns: Understanding their buying behavior, such as frequency, and timing of purchases, helps shape our marketing strategies. 3. Pain Points: Identifying their key pain points and challenges allows us to offer solutions and stand out from competitors. 4. Loyalty Drivers: Identifying factors that drive customer loyalty and repeat business informs our customer retention strategies. 5. Feedback and Satisfaction: Regular feedback and monitoring of satisfaction levels are essential to gauge their experience and make improvements. Conference Presentation 7

8. Things You Need to Know About Customers-II 6. Preferences Knowledge of their preferences, including product features, service quality, and communication channels, ensures a tailored approach. 7. Communication Preferences: Knowing how they prefer to be contacted and engaged, whether through email, social media, or in-person, guides our outreach. 8. Buying Motivations: Recognizing what motivates them to make a purchase helps us create compelling marketing messages. 9.Competitor Consideration: Understanding which competitors they consider and why helps us position our offerings effectively. 10. Future Needs and Trends: Staying attuned to emerging trends and anticipating their future needs allows us to be proactive in meeting evolving demands. . Conference Presentation 8

9. The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing. John Russell 9

10. Open to Questions 10