Customer Value Hierarchy | Food Business | Marketing

Understand the Customer Value Hierarchy of a food business. Levels of Product or Service, also known as the Customer-Value Hierarchy which mean that with the increase of the level, the value increases related to the product of our interest.

1. Fast Food Chain Customer Value Hierarchy Group 11 Kartikeya Chauhan (20DM101) Kishan Kumar (20DM104) Mohan Nihal (20DM123) Mohit Singla (20DM125) Neha Virmani (20DM134)

2. Customer Value Hierarchy Levels of Product or Service, also known as the Customer-Value Hierarchy which mean that with the increase of the level, the value increases related to the product of our interest

3. Food Truck Driving Satisfaction

4. Food Truck : Five Service Levels Core Ben e fit Easy Accessibility Satiate Hunger Basic Food Truck Augmented Customized Orders Mobile Ordering Digital Payment Seasonal changes to Menu Potential Run Around Offices & Localities Cater to Events Expected Hot & Fresh Healthy Hygienic

5. Cost encourages customers to try new food Customization Affordable, mobile way to serve food Variety of food Fresh items and ingredients Food trucks require low initial investment Safer and healthier alternative to street food Can experiment with new location Needs Essence

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