Cut flower

Marketing commodities - Cutflower
( cutflower meaning, types of flower, marketing channels , Packaging of flower,etc... )
By Ganesh Kedari & Bhaskar shitole

1. WELCOME

2. College of Agriculture Business Management Narayangaon Course Title:- Trading of agricultural commodities -2 Course No :- MKT-368

3. Topic: Cut Flower Submitted to : Prof. N. B. Wable Submitted by : Bhaskar Shitole ABN-2016/065 Ganesh kadari ABN-2016/034

4. Index Introduction Present status of area and production under floriculture Flowers export from India States wise area under flowers production in India List of agri-export zone in India Potential flowers for export Stage of harvest Precooling and pulsing treatments Grading and standards of flowers Packaging materials Cold chain Pricing strategies Distribution channels for flowers Marketing in floriculture References

5. Introduction Cut flowers ( cut flowers are flowers or buds that have been cut from the plant bearing it. ) - High Valued crops - Highly perishable Quality remain best at harvest

6. Floriculture Crops include Cut flowers – Gladiolus , rose, gerbera, tuberose, carnation, lilium etc. Loose flower – Marigold, jasmine, chrysanthemum, calendula, aster etc. Bedding plants – Geraniums, impatiens, petunias etc. Foliage plants or houseplants – Dieffenbachia, poinsettias, orchids, coleus , Ivy , etc. Along with these pot plants, cut foliage , seed bulbs, tubers, rooted cuttings and dried flower and leaves also come in this industry.

7. Area and Production under Floriculture Global area : 7,02,383 ha. Indian area : 2,49,000 ha. Loose flower in india production : 1658 MT Cut flower in india Production : 472 Lakh No. Highest flower cultivated area in india : Tamil Nadu, Karnataka, Madhya Pradesh. Highest cut flower production states in India : West Bengal , Karnataka, Jharkhand.

8. Floriculture scenario in India India share in Global Floriculture area : 35 % Growth rate of India’s Floriculture industry : 24 % per annum India’s share in the global floriculture trade : Only 0.65 %

9. Floriculture exports 1. Dry flowers 71 % 2. Fresh cut flowers 18 % 3. Live plants 9 % 4. Fresh bulb 1 % 5. Foliage 1 %

10. State Area (ha.) Karnataka  19,161 Tamil Nadu  14,194 West Bengal  12,285 Andhra Pradesh  5,933 Maharashtra  3,356 Rajasthan  1,985 Delhi  1,878 Haryana  1,540 Madhya Pradesh  1,270 Uttar Pradesh  1,000 Others  2,166 Total 64,768

11. Production of cut flower in India

12. List of Agri-Export zones for Floriculture Development

13. Potential Flowers for Export Gladiolus Rose Gerbera Tuberose

14. Potential Flowers for Export Carnation Lillium Anthurium chrysanthemum Bird of Paradise Iris

15. Stages of harvest

16. Stages of Development For Harvest of Cut Flowers Name Stages of Development Marigold Fully open flower Tuberose More than 2 pairs of florets open Rose Red and pink cultivation first 2 petals beginning to unfold, calyx reflexed below a horizontal position Yellow cultivars slightly earlier than red and pink White cultivars slightly later than red and pink Chrysanthemum Standard cultivars outer petals fully elongated spray- cultivars. Singles open but before anthesis Anemones pompons and center of the oldest flower decorative fully open Gladiolus 1-5 buds showing color Harvest stage (I)

17. Stages of Development For Harvest of Cut Flowers Name Stages of Development Gerbera Outer row of flower showing pollen Carnation Standard cultivars half-open flowers Spray cultivars 2 fully open flowers Anthurium Spadix almost fully developed China Aster Fully open flowers Cocks Comb ½ florets open Dahlia Fully open flowers Harvest stage (II)

18. Precooling and pulsing treatments

19. Grade Standard Spray Extra class 70-80 cm 60 cm Class 1 60-70 cm 50 cm Class 2 50-60 cm 40 cm Rose: The flowers are graded on length of stems. Cut roses are classified into three classes are as :- Code Length 5 5-10 cm 10 10-15 cm 15 15-20 cm 20 20-30 cm 30 30-40 cm 40 40-50 cm 50 50-60 cm 60 60-80 cm 80 80-100 cm 100 100-120 cm 120 More than 120 cm ESE standards for fresh cut roses

20. Export standard for some of the Potential floriculture Crops Gladiolus : Spike Length at least 1 m. Floret Diameter at least 10 cm Number of florets per spike at least 16 All florets must face one side Rose : Length of stem ( Neck + Bud + stem ) – at least 60 cm Flower colour – attractive, preferably dark red No Disease or insect damage Harvesting stage – when bud has attained full size but the outer petals are packed

21. Packaging materials

22. Packing materials Cellophane paper Butter paper CFB papers Aluminum laminated foil Polyethylene sheet

23. Polythene films LDPE films Aluminium foil

24. Cello wrapping

25. CFB boxes with holes Thermacol Boxes

26. Cold Chain

27. Pricing strategies Seasonal Vase life Stalk length Fragrance Color Purpose Quality

28. References : http://www.apeda.gov.in Strategies of flowers -by nagaraju kp Postharvest Management of Cut Flower by Dr. L. Jeebit Singh -by Jeebit Singh Post Harvest Handling of Flower Crops -by girija kumara https://www.bestcurrentaffairs.com/data-flower-production-india www.biotecharticles.com/Agriculture-Article/Grading-and-Packaging-of-Quality-Grade-Cut-Flowers-for-Export-3782.html Last year manual of MKT – 368

29. THANK YOU Born with flowers Live with flowers and Finally dies with flowers