CVPMM importance & process,classification 2.pptx

Consumer Value Classification
Social Value: Association or dissociation with specific social groups i.e Reference groups

3. Emotional Value: Perceived Utility associated with emotional responses

4. Conditional Value: Perceived Utility associated with consumption of a product at a particular situation or circumstances

1. Consumer Value Classification 2. Social Value: Association or dissociation with specific social groups i.e Reference groups 3. Emotional Value: Perceived Utility associated with emotional responses 4. Conditional Value: Perceived Utility associated with consumption of a product at a particular situation or circumstances

2. Customer Value Delivery Process 1 Identifying Appropriate Customer Value Segments: 2. Designing Value Delivery Systems 3. Planning Customer Value Delivery Strategy a. Identify the Value b. Choose the Value c. Value Creation/Value Delivery d. Value Communication e. Assessing the Value 4. Value Enhancement

3. Customer Value Proposition Explicit or Implicit Promise to deliver a bundle of value creating benefits Broad Dimensions of Value Proposition-Relative Performance & Price Types of Value Proposition 1. Operational Excellence: Do Limited Things Efficiently At very low cost Pass these savings to Customers Mcdonalds , D Mart, Bajaj Auto

4. Customer Value Proposition 2. Product Leadership Continuous Innovation Best Product-Service-Solutions 3M, Apple, Singapore Airlines, Tesla

5. Customer Value Proposition 3. Customer Intimacy-Relationship Bonds Personalisation and Customisation - DC Designs, Designers Measurement of Customer Value Comparison between Expectations & Perception of Actual Performance a. Perceived performance lower than expectations = Dissatisfaction b. Perceived Performance equals expectation= Satisfaction c. Perceived performance higher than expectation = Delight