Dabur company SWOT analysis

with history

1. Presented by -
Harishankar sahu
MBA Pharmaceutical Managememt
IIHMR University Jaipur INDIA

2. Dabur India is the 4
th
Largest FMCG Company in India.
Headquarters Dabur Tower, Ghaziabad (UP), India .
Legacy of over 130 years .
Strategic Business Units in
Health care,
Personal care and
Food products.
Dabur has a turnover of INR 7,800 crore with powerful brands 2014-15.
Number of employees 6,434 (2014-15) .
Product marketed in over 100 countries like south Asia, Africa, malasiya,
UK, Russia etc.
Leader in Herbal Digestives with 90% market share .
Bottom Line Driven Company.
Company
profile

3. Established : 1884 Kolkata , Founder : Dr. S K Burman .
Basic Motive : Manufacture of Ayurvedic Drugs .
Added Oral Care Products in the 1970’s
1972 Shifted base from Kolkata to New Delhi .
1978 Launched Hajmola tablet .
In 2004 restructured its portfolio has 5 power brands under its portfolio like
Dabur Amla, Dabur Chyawanprash, Real, Vatika and Hajmola .
2009 - Dabur Red Toothpaste joins 'Billion Rupee Brands' club .
2010 - Dabur Amla Hair Oils enters Limca Book of Records for achieving a
record feat of hosting the longest ever non-stop head massage marathon.
2011 - Dabur launches its first-ever online shopping portal
www.daburuveda.com With this, Dabur is the first Indian FMCG company to
launch a dedicated online shopping portal for its beauty products range.
2014 – Revenue 78.2 billion (US$1.2 billion) (2014-2015) .


history

4. PERSONAL CARE SEGMENT :
Hair Care Oil and Shampoo (VATIKA)
Skin Care (FAIRENESS , FACE PACK)
Oral Care (DABUR RED, GEL AND
TOOTHPASTE)
FOODS PRODUCT RANGE:
Juice ( REAL/ REAL ACTIV)
Dabur Honey
Homemade (Packaged Soups)

AYURVEDIC HEALTH PRODUCTS:
Digestive Segment (HAJMOLA)
Dabur Chyawanprash
Pudin Hara
AYURVEDIC DRUGS
PHARMACEUTICALS


Product
s

5. Dabur Pharma Patent Drugs & applications
•Avipathikar Tab, Dabur balm, Daburub ointment, Gastrina Tab they all are
patent products of Dabur.
•Dabur gets US patent for anti-cancer drug betulinic acid patent was granted in
April, 2001.
•Dabur Onchology has taken patent for drugs carboplatin , Paclitaxel, Epirubicin
HCL IV Between 2006-7 .
•Dabur india had been also filed more then 15 patent applications for method of
preparation of certain drugs .
Achievements
•Dabur Vatika B&B was awarded the Grand Prix Direct Award in the Goa Fest
2015.
•Dabur ranked amongst the Top 5 Indian companies with the best Board of
Directors.
•Dabur ranked 1st in personal care and 22nd overall in the Top 50 brands by
Millward Brown.

6. Operational Data
Source- www.dabur.com FY15

7. SWOT ANALYSIS
STRENGTHS:
Century Old Company
Established Brand
Ayurvedic/ herbal Product line
Leader in Herbal Digestives where the product has 90% of
the market share
Innovativeness in Promotions
WEAKNESS:
Profitability is uneven across product line

8. SWOT ANALYSIS (contd)
OPPORTUNITIES:
Extend Vatika brand to new categories like Skin Care
and body wash segments
Launch several OTC brands
Southern India Market
Exploring new geographical areas- local as well global
Oral Care Segment
Launching new Products like Hair oils, Herbal and Gel
Toothpastes etc.

9. SWOT ANALYSIS (Contd)
THREATS:
Competition in the FMCG sector from well established
names
Other fields of medicine- Allopathic and Homeopathic
Markets where Herbal products are not recognised

10. http://www.dabur.com/About%20Dabur-Founder%20and
%20Leaders
http://www.dabur.com/en/investors1/results/quartely/Da
bur-Q4-Results-2014-15.pdf
www.wikipedia.com
REFERENCE