Dallas Mavericks Business Strategy Proposal

This powerpoint explores a strategic business proposal aimed at enhancing fan engagement for the Dallas Mavericks, a prominent NBA team.

1. By Nicholas Parrillo A Digital Innovation Proposal for the Dallas Mavericks Leveraging AR/VR Technology to Reignite Fan Passion Organization: Dallas Mavericks

2. In today’s digital era, fans expect more immersive and interactive experiences. The Mavericks are facing a decline in fan engagement. Question now is; how can we leverage technology to reconnect with our fan and boost engagement? Enhancing Fan Engagement in the Digital Age

3. More Than Just A Team Established in 1980, the team is a staple of Dallas sports culture. Home games are played at American Airlines Center. Recent sale to Las Vegas Sands Corp for $3.5 billion sold by Mark Cuban. Renowned for high-quality entertainment and loyal fan base. About the Mavericks

4. Industry Trends Fan Survey showed that 33.7% fans became fans during the early 00s, 28.2% watched 81-95 games a year. Most loyal fan base in the NBA according to a HSAC Study. Fans expect innovative and immersive experiences to grow. Understanding Our Fans

5. Declining fan engagement and attendance must be prevented. Fans demand more than just game tickets. Need for innovative digital experiences to meet modern expectations. Addressing Fan Engagement Challenge

6. Introducing the Digital Fan Engagement Platform AR-enhanced live game statistics. VR experiences of past game highlights. Virtual meet-and-greet sessions with players. Comprehensive market research to tailor experiences. (Below is a mockup of what we hope a fan to be able to experience and view highlights, in game perspectives, etc.) Proposed Solution

7. Plan & Costs Research Phase: 2 months - $50,000 estimate Development Phase: 6 months - $500,000 estimate Pilot Testing Phase: 2 months - $50,000 estimate Full Rollout Phase: 2 months - $100,000 for marketing estimate Annual Maintenance: $100,000 estimate Strategic Implementation Timeline and Budget

8. A Vision for the Future By embracing digital innovations, we can reignite fan passion and engagement. Positioning the Mavericks as a forward-thinking team. Not one declining. Ensuring long-term success an a stronger fan base. Reconnecting With Our Fans

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