Daniels_Matthias_MB_PB1_2025_02_VersionNumber1

University's presentation for personal branding class, to be developed further in the future.

1. Personal
brand
exploration
Music
Project and Portfolio: Week 1
Music Business

2. Career
category
Start your career
Short term
career goal
Immediately after graduation: I plan to start a band to start
working on music material to be able to release an official demo
by 2027.
in ten years time, to have at least two successful albums or
compilations with my project and be able to start living of music.
Long term
career goal

3. . . .
Profession
occupation: music
artist
01
Event coordinator
02
Artist manager
03 Musician
Potential job tittles

4. Target
audience
I discovered that I should
catalogue my audiences,
because my target audience
covers from the executives,
producers, record labels and
more business related people
I have to sell my catalogue to,
and an audience I have to
turn into a fan base.
Port, M., & Wallace, J. (n.d.). Book yourself Solid illustrated: the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling. O’Reilly Online Learning.
https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1

5. ME ALEX TURNER
competition
skills & proficiencies
0 years of experience as a professional
artist.
College: Full Sail University, Winter Park
Florida
Course: Music Business
Music theory knowledge,
understandment of trends and market
preferences, networking abilities and
coupling skills.
20+ years of experience as a
professional artist.
College: Barnsley sixth-form college,
South Yorkshire.
Course: A-levels in music technology
and media studies, AS-levels in English,
photography and psychology.
Solid and well stablished career, world
wide famous, resourceful, etc.
Hand labor for a handful of live shows
Contacts made are close resources
Leading a band for a show on alimited
amount of practice time
20+ years in the industry
More than one commercially successful
project
Plenty succesfull shows and live tours.
Noteworthy experience
work experience
Education
Overall online presence
0 platforms with music content
687 instagram followers
54,895,491 monthly listeners on Spotify
on his main project
Does not have an official know
instagram account
Shimmon, K. (2005, November 29). College days. The Guardian. https://www.theguardian.com/education/2005/nov/29/furthereducation.uk1
Spotify. (n.d.). https://open.spotify.com/artist/7Ln80lUS6He07XvHI8qqHH?si=Bil_Vf95Q_CNO0PW-NbVGw

6. Identity
Am an artist that tries to understand the
busines he is in and maitain an ethic stand
point. My principles are based on integrity,
as I try to reach a solid muscial career.
Who am I?
From my younger days I have established
my values on respect, integrity, tolerance,
justice and equity
Where am from
Am here because I want to pursue an
educational career that proofs useful for my
muscial career and financial growth.
Why am here
I plan to understand and enter to the music
business, understanding the market will
allow me to be a have a clear vision of the
steps I have to follow.
Where am going
golden
circle
From my younger days I have established
my values on respect, integrity, tolerance,
justice and equity
Why
How
What
From my younger days I have established
my values on respect, integrity, tolerance,
justice and equity
From my younger days I have established
my values on respect, integrity, tolerance,
justice and equity
Relatable and enjoyable music that
generates a healthy community.
Superpower
Empathy1.
Dedication2.
Personal development3.
Commitment4.
Vision5.
Core values
Passion
The magic behind music.
“Love your neighbor as yourself”
Guiding principle
Add value to the world through my music
Vision
The Golden Circle - Simon Sinek. (n.d.). Simon Sinek. https://simonsinek.com/golden-circle/

7. My promise
I help record companies to increase their
catalogue by creating music based on my
own life experiences with musical
knowledge acquired through my journey
and a fanbase that enjoys or relates to my
music.
Resourceful music writing
position

8. networking
Bajo la luna fest - March 15 - Downtown
Orlando
Music Industry Talk with Legendary Hip Hop
artist Pastor Troy - Feb 17
Industry events
The underground scene in the United States is
pretty strong, and a lot new coming artits can
develop their careers starting there. In
addition, in Florida, the latino presence is
strong as well, and there is plety support
towards latino artists. These characteristics of
the environment allow me to have an entrance
to the market that will be more lilkey to be a
success than not. I have experience in live
events that involve various types of
organization and preparation, from a solo
acoustic show in Pizzerias, to stage events
leading a band, so I’m used to different faces of
most events involving music/sound and camera
operation.
Elevator pitch Mentoring
I am seeking someone who has at
least 5 years of experience in the
music business and has
meaningful contacts and
connections, but above everything
else, that is able to guide me and
respect my Christian beliefs.

9. digital
marketing
Digital Marketing
Strategy to Improve
ID Scores
I would focus on the volume and relevance of my brand as a music artist.
Type of content: Albums, EP’s, songs and live shows.
Primary distribution tools: Instagram, Tik Tok, YouTube, streaming services
(Spotify, deezer, etc.)
The innocent: “To be happy
and create happiness. To
keep life pure and simple. To
be positive and encouraging.
The brand creates a
connection with the
customer, evoking feelings
such as joy, encouragement
and optimism.
Brand archetype
Volume: -1
Relevance: -2
Purity: -1
Diversity: -3
Validation: -2
Online ID calc. Score
Innocent Brand Archetype | Psychology-Driven Brand Strategy. (2024, January 24). Kaye Putnam | Psychology Driven Brand Strategist. https://www.kayeputnam.com/brand-archetype-innocent/

10. Professional development
Music or sound editing software
Accounting software
Task: Start QuickBooks Online Essential
Training
Org: Linked IN learning
Date: Feb 2025
Task: be able to handle softwares such
as Apple GarageBand; Audacity; Avid
Technology Pro Tools; iZotope Ozone;
etc.
Org: YouTube - The band guide
Date: Feb 2025
technical
Oral Comprehension
Musical development
Task: start to constantlyappear in
Miller’s open mic to get used to the on
stage presence and minimize mistakes.
Org: Miller’s Ale house
Date: Feb 2025
Task: start listenwise’s oral workshops.
Org: Listen wise
Date March 2025
transferable
Listenwise. (2025, January 14). Listening comprehension matters | Listenwise. Listenwise | Listening Comprehension Matters. https://listenwise.com/
27-2042.00 - Musicians and Singers. (n.d.). https://www.onetonline.org/link/summary/27-2042.00
Accounting Software Online Training Courses | LinkedIn Learning, formerly Lynda.com. (n.d.). LinkedIn. https://www.linkedin.com/learning/topics/accounting-software
The Band Guide. (2022, November 2). The ULTIMATE GarageBand Beginner’s Guide (Pt 1): GarageBand vs PRO Studios[Video]. YouTube. https://www.youtube.com/watch?v=_5w58MHA86E

11. References
Port, M., & Wallace, J. (n.d.). Book yourself Solid illustrated: the fastest, easiest, and most reliable
system for getting more clients than you can handle even if you hate marketing and selling. O’Reilly
Online Learning. https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
Shimmon, K. (2005, November 29). College days. The Guardian.
https://www.theguardian.com/education/2005/nov/29/furthereducation.uk1
The Golden Circle - Simon Sinek. (n.d.). Simon Sinek. https://simonsinek.com/golden-circle/
Innocent Brand Archetype | Psychology-Driven Brand Strategy. (2024, January 24). Kaye Putnam |
Psychology Driven Brand Strategist. https://www.kayeputnam.com/brand-archetype-innocent/
https://open.spotify.com/artist/7Ln80lUS6He07XvHI8qqHH?si=Bil_Vf95Q_CNO0PW-NbVGw
Listenwise. (2025, January 14). Listening comprehension matters | Listenwise. Listenwise | Listening
Comprehension Matters. https://listenwise.com/

27-2042.00 - Musicians and Singers. (n.d.). https://www.onetonline.org/link/summary/27-2042.00
Accounting Software Online Training Courses | LinkedIn Learning, formerly Lynda.com. (n.d.).
LinkedIn. https://www.linkedin.com/learning/topics/accounting-software
The Band Guide. (2022, November 2). The ULTIMATE GarageBand Beginner’s Guide (Pt 1):
GarageBand vs PRO Studios[Video]. YouTube. https://www.youtube.com/watch?v=_5w58MHA86E
https://media.gettyimages.com/id/470542091/photo/the-warner-music-group-and-belvedere-brit-
awards-after-party-in-association-with-vanity-fair.jpg?s=1024x1024&w=gi&k=20&c=-
drTNOxUWxlkqzRdnjdP3Iq_xZK6IW31AmywzavGCvA=
https://media.gettyimages.com/id/539493989/photo/recording-studio.jpg?
s=1024x1024&w=gi&k=20&c=w7ybXG1krbyCAUfrpId4LhEG92_ymZGnruU1Rj-fTMs=
https://media.gettyimages.com/id/161839324/photo/rock-and-roll.jpg?
s=1024x1024&w=gi&k=20&c=6hOZPBtxnokBBZcAtqzs3t1PHFo30SZJ1vDhGLSektE=
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