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Learning Objectives
Describe various data collection techniques and
state their uses and limitations
Understand the benefits of using a combination of
different data collection techniques
State various sources of bias in data collection and
ways of preventing bias
Identify ethical issues involved in implementing
research and ways of ensuring that study
participants are not harmed
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Overview
Data collection techniques systematically collect
information about the subjects of study i.e. people,
objects, phenomena and about the settings in which
they occur.
Very important: If this is done in a haphazard way it
will be difficult to answer the research questions in
a conclusive way
Quantitative and Qualitative methods
•2 types of research methods
•Qualitative
•Quantitative
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Types of research
Quantitativeresearch is concerned with
questions about: how much? How many?
How often? To what extent? Etc
Quantitative –used to quantify the size,
distribution and association of variables
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Types of research
Qualitative is concerned with finding the answers
to questions which begin with: why? In what way?
How?
Why people behave the way they do
Opinions and attitudes
How people are affected by the events that go
on around them
Why certain occurrences have happened
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Qualitative
Qualitative -identify and explore variables that give
insight into the nature and causes of certain
problem
e.g through use of Focus Group Discussions,
Participant observation
In-depth interviews
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Data Collection Methods
Using Available Information
Observing
Interviewing
Administering written Questionnaires
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Using Available Information
Thisinvolvesuseofinformationcollectedby
others,locatingsourcesandretrievingthe
information
•Serviceinformationsystemdata,
•Censusdata
•Unpublishedreports,
•Publications
Tool-checklisthastobedesignedpayingspecial
attentiontothelayoutofthesourcedocuments
fromwhichdataaretobeextracted
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Advantages and Disadvantages of Existing Data
Limitations
Access to the data may be difficult
Information may not always be
complete and precise.
Data from available source may be out
of date
Authenticity of information
Limited variables available
Variables inconsistently defined
&recorded by different people at
different times
Advantages
Inexpensive
Quick although time
often underestimated
Allows historical
comparison
Data not influenced
by project
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Observation
Involves systematically selecting, watching and recording
behavior and characteristics of humans, objects and
phenomena
Participant observationThe observer or researcher takes part in
the situation under investigation
Non Participant Observation The observer or researcher
watches the situation openly or concealed but does not
participate
NB Observation on objects e.g. measure weight, height,
blood pressure
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Advantages and disadvantages of using the
observation method
Advantages
Gives additional reliable
information on behavior of
people than interviews and
questionnaires
Checks on information
collected especially on
sensitive topics such as
alcohol or drug use
Can be a primary source of
data
Disadvantages
Time consuming therefore
useful in small scale studies
Can be subjective-bias
Participant observation –
ethics?
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Interviews
Involves oral questioning of respondents either individually
or as a group.
Can be
Face to face
Telephone
Answers obtained can be tape recorded and transcribed
•Key Informant interviews (understanding of problem –
exploratory)
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Advantages and Disadvantages of Interviews
Advantages
They have a high degree of
flexibility
Excellent way of discovering
subjective meanings and
interpretations that people give
to their expectations
People’s responses are less
influenced by their peers if
conducted individually.
They give access to events or
activities that cannot be
observed directly.
No need for respondents
literacy
Disadvantages
Social pressure on the
respondent
Time consuming & expensive
Respondent may be feel
inhibited on sensitive topics
Interpersonal factors/
suspicion of respondent
interfering with data collection
Infringes on privacy
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Questionnaires
Can be administered by the researcher or be self administered
Two types of questions
•Closed (Yes or NO)
•Open ended (Allows for further elaboration)
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Advantagesand Disadvantages of questionnaires
Advantages
Ensures privacy and
anonymity
Respondents are on their
own therefore likely to give
honest responses
Easy to administer, reduces
time and financial expenses
Can reach a large group in
short space of time
Disadvantages
No proportions of returns
No control over data
quality & form completion
Lack clarification and
further probing
Responses are short and
lack detail
Introduction of researcher
bias
Not suitable for illiterates
Postal Questionnaires
Can cover wide
geographic region
Limited to respondents
with fixed contactable
addresses
Generally low response
rate (<30%)
Unsure who filled in the
questionnaires
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Telephone Surveys (Type of Individual interview)
Can cover a wide
area
Exclusion of people with unlisted
numbers or no phones (bias)
Non verbal cues absent-affects
communication
Questionnaire has to be short-
thereby limiting information
Suspicion aroused when call
received at home
Call being ignored-unfamiliar
number
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Differentiation between Data Collection
Techniques and Tools
Datacollectiontechniques
•Using available
information
•Observation
•Interview
•Questionnaires
•FGD
Data collection tools
Checklist, data compilation
forms (Case Record
Forms)
•Eyes and other senses, pen
and paper, watches, scales
microscope
•Schedules,checklist,
questionnaires,taperecoder
•Questionnaires
•taperecorder,FGDGuide
Focus Group Discussion
Qualitative method of data collection
Group discussion of 6-12 people guided by a
facilitator
Group members talk freely and spontaneously about
a certain topic
More than a question and answer session or
interaction
Group members discuss the topic among
themselves
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Purposes of FGD
Obtainindepthinformationonconcepts,
perceptions,andideasofagroup
Develop relevant research hypotheses
To focus research
Exploring in greater depth the problem to be
investigated and its possible causes
Formulate appropriate questions
Explore controversial topics
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Strengths of FGDs
Learning not just what the participants think, but why
they think that way
More natural and more flexible , since the researcher
creates the discussion
Implementation of FGDs is an iterative process-
each FGD building on previous one-slighty
elaborated or better focussed set of themes and
discussions
Powerful research tool providing valuable
spontaneous information at a short time and low cost
Can complement surveys or other qualitative and
quantitative techniques
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Limitations of FGDs
Not to be used for quantitative purposes
Testing of hypothesis or generalisation of findings
which require more elaborate services
Not advisable to use FGDs as a single tool.-
combine with Key Informant Interviews and in depth
interviews
On very sensitive topics like sexual behaviour or
LWHIV people may feel inhibited to express
themselves openly
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Triangulation
Researchers often use combination of techniques
, loosely structured interviews using open ended ?s
-focus group discussions
-observations
These are termed qualitative research techniques.
They produce qualitative information which is often
recorded in narrative form.
Use of different data collection techniques is called
triangulation
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Triangulation cont..
Qualitative Research Technique
Involves the identification and exploration of a
number of often related variables that give
insight into the nature and causes of certain
problems and into the consequences of those
affected.
Quantitative Research Techniques
These are used to quantify the size, distribution,
and association of certain variables in the study
population.
Both techniques are often used within a single study-
(Mixed methods).
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Bias in Information collection
Bias in information collection is a distortion that
results in the information not being representative
of the true situation
Possible Sources of bias during data collection
1.Defective instruments
Questionnaires with
-Fixed or closed questions on topics about
which too little is known
Bias cont..
-Open ended questions without guidelines on
how to ask or answer
-Vaguely phrased questions or
-Questions asked in illogical order
Weighing scales that are not standardised
Preventionby carefully planning the data
collection process and by pretesting the
data collection tools.
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2. Observer Bias
Can easily occur during observation or loosely
structured interviews
Data collector seeing or only hearing what they are
interested in and missing information that is critical
to the research
Prevention of Observer bias
Prevention:
•prepare guidelines for conducting loosely
structured interviews
•train data collectors
•data collectors should work in pairs and discuss
findings after the observation
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3. Effect of the Interview on the informant
Possible factor in all interview situations
Informant mistrusting intention of the interview, avoiding
certain questions or giving misleading answers
Prevention
-Adequately introduce the purpose of the
study to informants
-Take sufficient time to do the interview
-Assure respondents that data collected will
be confidential
Awareness of potential biases can enable
you to prevent them. If unsuccessful
report honestly ways in which your data
may be biased.
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Ethical Considerations
Need to consider whether our research procedures
likely to cause any physical or emotional harm
Causes of harm
–Violating informants rights to privacy by posing
sensitive questions or by gaining access to
records that may contain personal data
–Observing the behaviour of informants without
their being aware
–Failing to observe or respect certain cultural
values, traditions, or taboos
Prevention
–Obtaining informed consent before the study or
interview begins
–Building rapport before discussing sensitive
issues
–Ensuring confidentiality of the data obtained
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