Deepak Fertilizers and Petrochemicals

dfpcl- Industry Presentations

1. FERTILISER INDUSTRY GROUP NO.: 02 AMOL KALE ASIF SHAIKH ATUL DANGE BALAJI PATOLE DATTARAM GAWAS DATTATRAY MANKARI GROUP MEMBERS :

2. Contents : Information about Fertiliser Industry Introduction of DFPCL Fertilisers Competitors Analysis Findings and Suggestions Conclusion Future Scope

3. To begin with fertilisers are essential plant nutrients, important for obtaining yield and quality of crop. Fertilisers is defined as any organic or inorganic sub-stance, natural or artificial in nature supplying one or more of the chemical elements/nutrients required for plant growth. Fertiliser is a key ingredient in feeding a growing global population. Fertiliser Industry-

4. Nitrogenous fertilisers are applied for high growth, yield and colour of plants. Phosphoric fertilisers are applied for root development and seed germination. Potassic fertilisers provide protection against germs and diseases to the crops. Half of all food grown around the world today is made possible through the use of fertiliser .

5. India is the 3 rd largest producer and consumer in the world. Indian fertiliser industry started in 1906 with SSP production facility at Ranipet near Chennai. The fertiliser industry contributes 40-50% of agricultural productivity. Market Capitalization is 25% of GDP. Size of industry: 57 large sized and 64 small & medium sized chemical fertiliser production units in India. Fertiliser Industry in India-

6. Year Urea DAP NP/NPKs SSP MOP 2013-14 311.92 117.84 105.77 46.82 43.43 2014-15 320.29 120.02 108.61 50.91 44.92 2015-16 328.58 122.12 111.42 55.13 46.43 2016-17 336.77 124.13 124.20 59.48 47.93 Fertiliser Demand in India- Industrial Analysis in India-

7. Agriculture demand and prices. Monsoon showers. Raw material- availability and prices. Investment for capacity expansion. Government Subsidies and other regulations Key Success Factors-

8. Top leading Fertilizer Companies (Public Sector) National Fertilizers Limited (NFL) Fertilizer Corporation of India Limited (FCIL) Fertilizers & Chemicals Travancore Limited (FCTL) Rashtriya Chemicals & Fertilizers Limited (RCF) Madras Fertilizers Limited (MFL) Paradeep Phosphates Limited Pyrites, Phosphates & Chemicals Limited Hindustan Fertilizer Corporation Limited (HFC)

9. Top L eading Private Companies Coromandel Fertilizers, Secunderabad , A.P. Deepak Fertilizers and Petrochemicals Corporation Limited, Pune Devidayal Agro Chemicals, Mumbai Chambal Fertilizers, New Delhi Nagarjuna Fertilizers and Chemicals Limited, Hyderabad, Telangana Godavari Fertilizers and Chemicals limited, Secunderabad , A.P. Zuari Industries limited, Goa.

10. Deepak Fertilisers and Petrochemicals Corporation Ltd. (DFPCL) was incorporated in the year 1979. Established by the Deepak Group of Industries set up by Mr. C.K. Mehta.  They commenced first commercial production of Ammonia in 1983. Plants at Taloja , Western Maharashtra, India. Ranked 4 th among chemicals manufacturers in India by Dun & Bradstreet.

11. Industrial Chemicals Iso Propyl Alcohol, Methanol, Ammonium Nitrate (AN), Dilute Nitric Acid (DNA), Strong Nitric Acid (SNA), Concentrated Nitric Acid (CNA), Propane, Carbon- di -oxide (CO2), Hydrogen (H2). Agri-business ( Fertilisers ) Fertilisers : Nitro Phosphate (NP) 24:24:0, Bentonite Sulphur, bio-fertilisers , water soluble fertilisers , soil nutrients and select mixtures DFPCL’s Saarrthie initiative l inking nutrient management to product output management Production Information-

12. Only manufacturer of 24:24:0 in India. Amongst market leaders in India for specialty products, water solubles , specialty fertilisers and Sulphur Bentonite . Best recognised brands in the industry - Mahadhan and Bhoodhan . Network of 4,500 dealers and sub-dealers to ensure penetration across the 7 states like– Maharashtra, Gujarat, Madhya Pradesh , Punjab, Karnataka and Haryana. Fertiliser Marketing Strengths-

13. DFPCL Product Profile- MAHADHAN MAHAPOWER 24:24:0 (Nitro phosphate Fertiliser ) MAHADHAN 20:20:0 (Urea Ammonium Phosphate) BHOODHAN 18:18:0 / 20:20:0 / 20:10:10 / 17:17:17 / 12:32:06 MAHADHAN SULPHATE ( Ammonium Sulphate 21 % N, 24 % S) MAHADHAN POTASH ( 60 % Potash) Bulk Fertilisers :

14. Speciality Fertilisers: : MAHADHAN BENSULF (90% S, 10% Bentonite )- India’s first Sulphur fertiliser MAHADHAN AMRUTA 19:19:19 MAHADHAN AMRUTA - 13:40:13 POTASSIUM NITRATE (KNO3) 13:0:45 MAHADHAN KRANTI ( For Fruit Crops) Natural Fertilisers: Water Soluble Fertilisers: