Defining communication.pptx

Defining communication

1. Introduction to communication

2. Defining Communication The root of the word “communication” in Latin is  communicare , which means to share or to make common ( Weekley , 1967).  Communication  is defined as the process of understanding and sharing meaning (Pearson & Nelson, 2000). ” Communication is the transfer of information from one person to another, whether or not it elicits confidence. But the information transferred must be understandable to the receiver – G.G. Brown. “Communication is the intercourse by words, letters or messages”- Fred G. Meyer.

3. Meaning of definition The first keyword in this definition is  process . A process is a dynamic activity that is hard to describe because it changes (Pearson & Nelson, 2000). The second keyword is  understanding : “To understand is to perceive, to interpret, and to relate our perception and interpretation to what we already know.” (McLean, 2003) ​ Next comes the word  sharing . Sharing means doing something together with one or more people Finally,  meaning  is what we share through communication.  ​

4. Categories of communication Spoken or Verbal Communication Non-Verbal Communication Written Communication Visualizations

5. Types of Communication Intrapersonal Interpersonal Mass communication Group communication Public communication

6. Elements of Communication Communication is a two-way process, wherein the interchange of messages connects the sender and receiver, towards an agreed direction, consisting of seven elements: Sender: Otherwise known as a source, it is the person who has something to pass on, to another individual. Encoding: The sender of the message, selects appropriate words or non-verbal techniques to convert the idea into the message, which is called encoding. Message: Message implies something that the sender wants to communicate, to the receiver. Without a message, no communication is possible. Medium: Medium alludes to the channel or mode, through which message is communicated to the receiver, i.e. it can be sent by way of an electronic word processing system, graphic, symbol, etc. Receiver: The one to whom the message is directed, is called the receiver. He/she notices and conveys some meaning to the message. Decoding: The act of interpreting a message by the receiver, is termed as decoding. The receiver’s outlook, experience, and attitude play a vital role in decoding the message. Feedback: The process of communication can never be completed, if the response of the receiver is missing. It enables the communicator of a message to know whether the message has been received and interpreted in the same manner as directed.

7. Mass communication DeFleur & Dennis – "Mass Communication is a process in which professional communicators use media to disseminate messages widely, rapidly and continuously to arouse intended meanings in Large and diverse audiences in attempts to influence them in a variety of ways." Orlik – "Mass Communication is the process of rapidly conveying identical information, assertions and attitudes to potentially large, dispersed and diversified audiences via mechanisms capable of achieving that task." Berge – "Mass Communication involves the use of print and electronic media such as newspapers, magazines, film, radio or TV to communicate the large number of people who are located in various places often scattered all over the country or the world."

8. Functions of Mass Communication Mass communication has the following basic functions: • To inform • To educate • To entertain and • To persuade

9. Barriers to Effective Communication 1. Semantic barriers 2. Psychological barriers 3. Organisational barriers 4. Cultural barriers 5. Physical barriers 6. Physiological barriers

10. SUMMARY Communication is defined as the process by which information is exchanged between individuals through a system of signs, and symbols. The concept of communication involves a sender, a message, and a recipient. The sender sends the message and the recipient is the receiver of the message. The process of communication is never smooth as it is affected by the barriers to communication. Barriers to effective communication can result in confusion which can lead to incorrect information being conveyed or miscommunication which can lead to loss of business.

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