designing the marketing channels_ppt.ppt

Designing of marketing channels

1. DESIGNING
MARKETING
CHANNELS
Presented by:
Arnulfo M. Carel Jr. and Joshua Brylle Albino
BSBA – 3 Saturday Class

2. WHAT IS CHANNEL
DESIGN?

3. Channel Design
Is a strategic process that involves
planning the distribution of products and
services from a producer to a customer.

4. WHO ENGAGES IN
CHANNEL DESIGN?

6. Paradigm of the Channel
Design and Decision
 Recognize the need for a channel design decision
 Set and coordinate distribution objectives
 Specify the distribution tasks
 Develop possible alternative channel structures
 Evaluate the variables affecting channel structure
 Choose the best channel structure

8. High value deal eekers
Variety-loving shoppers
High involvement shoppers

9. Service/quality customers
Price/value customers
Affinity customers

10. ROLE OF MARKETING
CHANNELS

11. Channel Member Functions
Gather information

12. Channel Member Functions
Gather information
Develop and disseminate persuasive communications

13. Channel Member Functions
Gather information
Develop and disseminate persuasive communications
Reach agreements on price and terms

14. THANK YOU FOR
LISTENING!