Develop a Product Description in entrepreneurship.pptx

this lesson is about developing a product description

1. DEVELOP A PRODUCT DESCRIPTION

2. PRODUCT The product is the physical output of the whole production process. It should be valuable and beneficial to the consumers and should satisfy their basic needs and wants.

3. PRODUCT A product can be heterogeneous or homogeneous. A heterogeneous product has dissimilar characteristics, parts, and physical appearance. It can be easily identified from other products. Entrepreneurial ventures that produce heterogeneous products include makers of furniture, bags, and home decors.

4. PRODUCT A homogeneous product has a physical appearance, taste, or chemical content that can hardly be distinguished from that of the other products. Businesses that produce homogeneous products include makers of soft drinks, and medicines.

5. Consumer's view of a product that includes its benefits, form, presentation, price, purpose, etc. See also product definition Promotes and explains what a product is and why it’s worth buying. PRODUCT DESCRIPTION

6. PURPOSE OF PRODUCT DESCRIPTION To supply with important information about features and benefits of the product. To provide customers with details around the features and benefits of the product so they’re obliged to buy.

7. Know who your target market is Focus on the product benefits Tell the full story Use natural language and tone Use power words that sell, and Use good images. GUIDELINES TO HAVE A GOOD PRODUCT DESCRIPTION

8. WRITING THE STATEMENT Start with a great opening Use the proper tone Cover the product and vividly Keep length in mind

9. REVISING YOUR STATEMENT Ship out stock phrases Add keywords Rewrite the statement a few times Proof read

10. TIPS Use an informal, simple tone of voice to create a rapport w/ the reader Add personality. Be sincere.

11. ACTIVITY 2: PRODUCT DESCRIPTION Each member of the group will make a product description regarding on the product proposed. Use the guidelines on how to make your product description. After that, the ideas will be consolidated as a group. Write your output in a one whole sheet of paper.