Different - Steps -in -Video-Production.pptx

An overview of different steps in video production

1. Video Production

2. Objectives Analyze and identify the video production process. Create a simple video script and plan a story board.

3. GFX A popular term in the computer world for graphics or graphical effects

4. OBB Opening Billboard. It introduces a program or segment. Brief announcement (usually not more than 10 seconds long) identifying the sponsors. It is broadcasted at the beginning and/or at the end of a sponsored radio or television program. “This portion is brought to you by..” OBB

5. CBB Closing Billboard. It closes a program or segment. Program CBB/ Extro Commercial CBB Tells the sponsors of the program or segment. “This portion WAS brought to you by… “ CBB

6. VO Voice-over (also known as off-camera or off-stage commentary) is a production technique where a voice—that is not part of the narrative (non-diegetic)—is used in a radio, television production, filmmaking, theatre, or other presentations.

7. B-roll B-roll footage, Broll or B roll is any supplemental video that considered to be secondary to your primary footage. B-roll can be gathered with a separate unit, acquired from stock footage, or obtained from any source other than your principal photography.

8. Lower Thirds or L3rds A lower third is a combination of text and graphical elements placed in the lower area of the television screen to give the audience more information.

9. CARGEN character generators - the digital on-screen graphics generated by character generators

10. VIDEO PRODUCTION PROCESS

11. VIDEO PRODUCTION PROCESS

12. VIDEO PRODUCTION PROCESS Phase One: Pre-Production Phase Two: Production Phase Three: Post-Production

13. VIDEO PRODUCTION PROCESS The first phase in the process is pre-production. Essentially, pre-production is where you will map out the plan for your video. You’ll figure out what you’re going to produce, who you’ll be producing for, what resources you’ll need to get the video made and how long the production period will be.

14. VIDEO PRODUCTION PROCESS What are your objectives? Who is this video for? What is your core message? Build a video strategy Write a video production brief Scripting and scene direction Create your storyboard Scout locations to film in What video equipment do you need? Cast talent Schedule the shoot

15. What are your objectives? Why are you making it? What do you want from it? Who’s the audience, and what will they gain from it?

16. What are your objectives? Use the SMART methodology to create your objectives. Identify goals that are: Specific Measurable Achievable Relevant Time-bound

17. Who is this video for? What are their most common problems, questions and interests? What do they connect with? Who are their influences?

18. Who is this video for? REMEMBER!! Go the extra mile to know who exactly this video is for, and you’ll have a strong foundation on which to make decisions throughout the video production process.

19. What is your core message? Is it to click on a link, purchase your product or simply subscribe to your YouTube channel? What is the direct next step you expect them to take after watching your video?

20. Build a video strategy In this phase, you need to think about the logistics around how your video will be produced. How will you stay within your budget and deadline? How will this content be used and repurposed to maximize its return on investment (ROI)?

21. Build a video strategy While a good strategy is critical to the success of your video, your video strategy will evolve over time. You shouldn’t feel too much pressure to get it right on the first go. Instead, the aim is to have a clear framework you can refer to that empowers you to make videos in a sustainable way.

22. Write a video production brief A production brief is a summary of the information you’ve compiled so far and should serve as a guide throughout the production process to keep everyone on track.

23. Write a video production brief It should cover your video objectives, target audience, core message, budget and deadline. Be sure to include what success looks like—how you will achieve a positive ROI for this video.

24. SCRIPTING AND SCENE DIRECTION Often the first deliverable in the production of a video, the script and scene direction are highly important — and interdependent.

25. SCRIPTING AND SCENE DIRECTION First, some quick definitions: Script: Voiceover and/or onscreen text Scene direction: Written descriptions of what will be shown on-screen during each part of the script

26. SCRIPTING: The basics Before we go anywhere with video, let’s be clear about this: keep it simple. As you plan your video and write your script, it’s super easy to start throwing all sorts of cool ideas out. After all, you can do anything in a video, right?

27. SCRIPTING: The basics With an unlimited budget, sure. But we all know that our budget is limited. So we should keep our videos as simple as possible. You’d be surprised how much work it takes to produce very minimal on-screen effects.

28. SCRIPTING: The basics Identify your audience Choose a goal Choose a central character Identify the point of the video

29. Identify your audience -This is a staple in any sort of marketing or copywriting and when writing your script. - We need to address a very specific customer with our content, otherwise it won’t resonate.

30. Choose a goal Next you need to know what the point of the video is. This will depend on where your audience will see the video, what stage of the marketing funnel the video will be used at, and what you want viewers to do after they watch the video

31. Choose a central character If your video features too many people, it will be difficult to follow, and the focus will stray from the main point.

32. Choose a central character Identifying the primary character does two things: It simplifies and focuses your video. 2. It pushes you toward creating a story (if your video needs it).

33. Identify the point of the video This boils down to a very simple exercise: Tell someone why they should watch this video in one sentence.

34. Writing your video script: The fun part Write out visual and audio elements Write your script, then trim to fit Shoot your video, but stick to the script (mostly)

35. Write out visual and audio elements This is super important if you’re doing any sort of voiceover with visuals that cut to different shots.

36. Write out visual and audio elements But even if your video is a single shot of someone talking, write the visual and audio aspects into your script.

37. Write out visual and audio elements A simple table with two columns is an easy way to format your script. It’s easy to read and see how the video will look and sound.

38. Write your script, then trim to fit Depending on the sort of video you’re making, you may need to cram everything into 15 or 30 seconds, or you could have a full three minutes or more to work with.

39. Write your script, then trim to fit Either way, plan for 125 to 150 words of dialogue per minute.

40. Here are a few brief tips for writing dialogue: Speak directly to the audience.   Use “you” and talk to your viewers. It’s more personal, and people prefer being spoken to rather than being spoken at.

41. Here are a few brief tips for writing dialogue: Write it the way you would say it. Your audience isn’t going to read your script. So, write what you would actually say, not what looks best on paper.

42. Shoot your video, but stick to the script (mostly) This is technically not part of writing the script. But it’s related to writing your script.

43. Shoot your video, but stick to the script (mostly) It boils down to one question: why bother writing the script if you’re not going to follow it? That’s like paying an architect to draw a floor plan, then just building your house all willy-nilly.

44. Shoot your video, but stick to the script (mostly) Avoid making major changes to the script on the fly just because you think of something cool. Ad hoc changes and ad-libbing rarely turn out for the best. Explosions are cool, but don’t blow everything up just to have some fun.

45. REMEMBER!! An unscripted video wastes time, effort, and is painful to watch.

46. Create Your Storyboard What subjects need to be where? What’s the lighting like? How about the coloring and framing?

47. Create Your Storyboard The level of sophistication of this storyboard will be dependent on the kind of video you’re making. But ultimately, you’re the creator, so do whatever works for you.

48. Create Your Storyboard The main goal is to have a plan of the shots to ensure you get them on the day.

49. Create Your Storyboard Assuming your video is live action (that is, not an animated or motion graphics video), you’ll need to source locations for the shoot.

50. Create Your Storyboard If you need to shoot outside or at specific locations, you’ll need to get permission ahead of time.

51. What video equipment do you need? You’ll most likely need a camera, a microphone and lights as a starting point.

52. What video equipment do you need? Depending on where you’re filming, you may need to consider extra lighting, heating, a generator and a computer to power any monitors you’re using for graphics in the background.

53. What video equipment do you need? Refer to your shot list and storyboard to make the final decision on what equipment you need.

54. Cast talent If your video needs a voiceover, think about what kind of personality and tone the audience you’re targeting will respond to.

55. Cast talent Is there someone you know or work with that has the appropriate voice for it? Do you have the voice for it? Or is this something you’re going to need to outsource?

56. Schedule the shoot Organize the schedule around how much you need to shoot, the distance between locations and your talent’s availability.

57. Schedule the shoot Locations, crew, equipment, talent, makeup, wardrobe and permissions should all be locked in in advance.

58. PRODUCTION

59. PRODUCTION SET UP THE LIGHTS SET UP THE CAMERA DIRECT THE TALENT GET B-ROLL FOOTAGE

60. Set up the lights Make sure you have more than enough time beforehand for you and your crew to light each setting.

61. Set up the camera Depending on how elaborate your shoot is going to be, setting up the camera may be as simple as using a tripod or building a crane.

62. Direct the talent Directing the talent is a critical part of the process. The way that they deliver the script influences your video’s speed, dynamics, style and audience appeal.

63. Direct the talent Even when you’re working with experienced presenters or actors, it’s up to you (or your director) to keep your goals in mind and get the performance you need out of them.

64. Get B-roll footage What is a B-Roll Footage? It is all the footage that isn't the main action. B-roll is essential in narrative features to create a sense of time and place and add layers of meaning to the story.

65. Get B-roll footage Establishing shots at the beginning of scenes that show city streets or the exteriors of buildings are usually B-roll, along with other shots that cut away from the main action.

66. Get B-roll footage While you should closely follow your shot list and storyboard, take the initiative to shoot B-roll (extra footage to cut away to during the editing process).

67. Get B-roll footage This may be shots of your location(s) from different angles, shots of the crew and talent setting up—anything that catches your eye and fits the theme of your video.

68. Get B-roll footage 1.May be shot by second unit crews. 2.May be pulled from stock footage libraries. 3.May not require sound. 4.Provides supporting imagery and cutaway shots. 5.Can also be used for establishing shots.

69. POST-PRODUCTION

70. Edit your video The first step in editing is to compile your best takes and import them into your video editing software. To make things easier for yourself, cut each clip down to their most essential parts.

71. Edit your video Now, dump them into a rough timeline. Group and organize your B-roll footage. Then, start working through the script and storyboard, ordering your footage correctly.

72. Record a voiceover If your video needs a voiceover, you may need to do it yourself, or cast talent to do it for you (see the talent section of the pre-production process).

73. Record a voiceover Once the voiceover is recorded and edited, insert it into your video timeline in your editing software, and sync it to the appropriate footage.

74. Add graphics, animated text and special effects Graphics, animation, and animated text can help bring your script to life further by visualizing ideas and emphasizing important points.

75. Coloring Coloring footage can be as easy as using the auto-coloring feature on Adobe Premiere Pro or as sophisticated as getting a professional colorist to go through your video shot by shot.

76. Coloring This depends on your goals and budget. But keep in mind that coloring can be important for reinforcing your visual brand in your videos. Whatever you do, try to keep your coloring consistent with any future videos you choose to make.

77. Add music Good music is the final element that can take your video to a whole new level. Not every video needs music running all the way through it. But background music can fill up space, cover up any audio snips and keep people engaged.