Digital Entrepreneurship lecture 12.pptx

mba

1. Digital Entrepreneurship Course Code- 24ONMBT749 Course Coordinator- Rohit Guleria, Assistant Professor Session Date- 02/05/2025

2. By the end of this session, you will be able to: Understand and analyze the components of the ABC framework to design effective digital strategies that attract, engage, and convert online users. Apply data-driven insights to optimize each stage of the digital customer journey—enhancing acquisition techniques, improving user behavior flow, and increasing conversion rates. Learning Objectives

3. The ABC's of Digital Business Design The ABC framework - Acquisition, Behavior, and Conversion - shapes digital success. It evolved from traditional funnels, focusing on customer-centric strategies.

4. Acquisition: Attracting the Right Audience Identify Ideal Customer Target precise demographics and interests for higher relevance. Inbound vs. Outbound Use content to attract or direct outreach to engage prospects. SEO & Paid Ads Optimize for keywords; run targeted ads on social and search platforms. Content Marketing Deliver valuable content like blogs and webinars to draw users.

5. Behavior: Engaging and Understanding Users Track Key Metrics Analyze time on site, visits, and bounce rates using analytics tools. Understand Interactions Use heatmaps and session recordings to see user engagement patterns. A/B Testing Experiment with designs to enhance user experience and conversion rates. User Segmentation Customize content and offers based on behavior profiles.

6. Conversion: Turning Engagement into Value Optimize Landing Pages Clear calls to action and compelling offers boost conversions. Example: Abandoned cart emails with discounts recover lost sales. Streamline Checkout Minimize steps and optimize for mobile to reduce friction. Use retargeting ads and social proof to encourage purchases.

7. Mapping the Customer Journey Website First major touchpoint to attract and engage visitors. Social Media Build brand awareness and nurture in-app engagement. Email Nurtures leads with personalized messages and offers. In-App Experience Tailored interactions to strengthen loyalty and conversions.

8. Personalization Strategies Across the ABC Funnel Acquisition Serve ads tailored by demographics and interests. 1 Behavior Recommend content based on browsing and interaction data. 2 Conversion Offer personalized discounts and promotions from purchase history. 3

9. Integrating Marketing Automation Automate Repetitive Tasks Save time on emails and social media posting. Lead Nurturing Send targeted emails triggered by user actions. Segmentation Automatically sort users to personalize campaigns.

10. Case Study 1: Spotify - Freemium to Premium Acquisition Free streaming attracts wide user base. Behavior Tracks listening habits to tailor music recommendations. Conversion Premium features like ad-free and offline boost upgrades.

11. Conclusion: The Power of the ABC Funnel Endless Cycle ABC funnel constantly cycles from acquisition to conversion. Continuous Optimization Refine customer journey to boost growth and engagement. Business Impact Understanding customers drives acquisition, engagement, and sales.

12. Summary The ABC’s of Digital Business Design (Acquisition, Behavior , Conversion) Acquisition : Attracting potential customers through digital marketing channels such as SEO, social media, email campaigns, and paid advertisements. Behavior : Analyzing how users interact with the digital platform—monitoring navigation flow, content engagement, time spent, and user preferences to improve experience. Conversion : Turning visitors into customers or leads by optimizing the user journey—using clear CTAs, fast checkout processes, trust signals, and personalization. Objective : To create a structured and effective digital strategy that systematically drives traffic, engages users, and boosts sales or lead generation.

13. "Education is freedom, online learning is the key." -Unknown THANK YOU