Digital marketing-agency

Our team ended up presenting a business plan about a marketing agency which can spread the name and words of a client’s business to the mass communication

1. Digital Marketing Agency

2. Presented By A.H.M. Shahjahan (14.01.07.093) Mehedi Hasan Akash (14.01.07.108) Mashuk Elahi (14.01.07.058) Imran Sarker Opu (14.01.07.065) Moin Akter (13.02.07.069) 2

3. Contents 3 Executive Summary Problems Solutions Business Model The Big Secret Marketing and Sales Management Plan Operation Plan Financial analysis Break-even analysis Current Status

4. Executive Summary 4 Content creation Social media marketing Website designing Our Services

5. Executive Summary (cont.) Location G.E.C. Circle, Chittagong Team 5 managing partners 4 experts 1 receptionist 1 caretaker ∑ 11 members 5

6. Current Scenario Fewer number of digital marketing agency in Chittagong Bad reputation of agencies Clients travelling to Dhaka for better support Our Mission Establishing agency as a brand Attaining high customer satisfaction Providing service at a reasonable price 6 Executive Summary (cont.)

7. Executive Summary (Cont.) Our Vision To establish as one of the leading digital marketing agency in the country and extend branches in Dhaka and Sylhet city 7

8. Problems Generation Gap Agencies taking advantage Lack of proper business certifications Improper hospitality to customers 8

9. Solutions Prompt customer service Agency customer transparency Proper certifications Encouraging conventional customers 9

10. Business model 10 Investment Strategy Service Legal Support team Operation Profit Customer Satisfaction Market position

11. 11 Customers Receptionist SMM Experts Customer Website Social Media Information Flow Service Flow WD Experts Executives Flow Of Information & Service

12. BIG SECRET 12

13. Big Secret “ Udemy ”, one of the best online course certification company in the world, certified “Viral Incorporated” as country’s first certified digital marketing agency 13

14. Marketing and Sales 14 Customer reaching through medium Customer response

15. Marketing and Sales(cont.) 15

16. 16 Marketing and Sales(cont.)

17. 17 Marketing and Sales(cont.)

18. Management Plan 18

19. Operation Plan Layout plan of agency 19

20. Operation Plan(cont.) 20 Offered packages including content creation and social media marketing Packages for web page design are to be negotiated according to customer requirement

21. 21 Financial analysis Description Cost (in BDT) Start-up costs   Floor space (advance) 150000 Computer and Accessories 525000 Legal documents 10000 Furniture 81100 Interior 50000 Deposit in International Card 82200 Certification from Udemy 55000 Internet Setup 11000 Total ( Start-up Cost in TK) 964300     Working Capital (first month)   Salaries 82500 Rent 15000 Total Loan Payments 15000 Advertising/Marketing 2000 Internet 7000 Utilities 5000 Taxes 500 Repair and Maintenance 1000 Miscellaneous Expenses 1000 Total(Working Capital) 134000 Table: Startup Cost and Working Capital

22. Financial analysis (cont.) 22 Money Needed Sectors Amount Source of money Amount Startup cost 964300 Personal Cash 340000 Working Capital 109500 Bank Loan 760000 Total 1073800 Total 1100000 Table: Total investment & source

23. 23 Table: First Years, Monthly Cash Flow Financial analysis (cont.) Financial analysis (cont.)

24. 24   2 nd year 3 rd year 4 th year 5 th year Income Total Income (Yearly) 2700000/- 3060000/- 3420000/- 3780000/- Expenses Salaries 1104000/- 1218000/- 1332000/- 1446000/- Rent 180000/- 180000/- 240000/- 240000/- Utilities 60000/- 60000/- 72000/- 72000/- Advertising/ Marketing 24000/- 24000/- 24000/- 24000/- Owner Withdrawal 480000/- 600000/ 720000/- 900000/ Repair and Maintenance 12000/- 12000/- 12000/- 12000/- Taxes 6000/- 6000/- 6000/- 6000/- Loan Payments 180000/- 180000/ 180000/- 180000/ Miscellaneous Expenses 12000/- 12000/- 12000/- 12000/- Total Expenses 2238000 /- 2496000 /- 2754000 /- 3084000 /- Net Cash 462000 564000 666000 696000 Cumulative Cash Flow 462000 1026000 1692000 2388000 Table: Years 2, 3, 4, and 5 Cash Flow Financial analysis (cont.)

25. Break-even analysis 25 Month Cumulative service Fixed cost Variable cost Sales Total cost Net income 964300 964300 1 10 964300 159000 150000 1123300 -973300 2 21 964300 318000 315000 1282300 -967300 3 34 964300 477000 510000 1441300 -931300 4 48 964300 636000 720000 1600300 -880300 5 62 964300 795000 930000 1759300 -829300 6 78 964300 954000 1170000 1918300 -748300 7 88 964300 1113000 1320000 2077300 -757300 8 100 964300 1272000 1500000 2236300 -736300 9 113 964300 1431000 1695000 2395300 -700300 10 125 964300 1590000 1875000 2554300 -679300 11 137 964300 1749000 2055000 2713300 -658300 12 150 964300 1908000 2250000 2872300 -622300 13 165 964300 2094500 2475000 3058800 -583800 14 180 964300 2281000 2700000 3245300 -545300 15 195 964300 2467500 2925000 3431800 -506800 16 210 964300 2654000 3150000 3618300 -468300 17 225 964300 2840500 3375000 3804800 -429800 18 240 964300 3027000 3600000 3991300 -391300 19 255 964300 3213500 3825000 4177800 -352800 20 270 964300 3400000 4050000 4364300 -314300 21 285 964300 3586500 4275000 4550800 -275800 22 300 964300 3773000 4500000 4737300 -237300 23 315 964300 3959500 4725000 4923800 -198800 24 330 964300 4146000 4950000 5110300 -160300 25 347 964300 4354000 5205000 5318300 -113300 26 364 964300 4562000 5460000 5526300 -66300 27 381 964300 4770000 5715000 5734300 -19300 28 398 964300 4978000 5970000 5942300 27700 29 415 964300 5186000 6225000 6150300 74700

26. Break-even analysis 26

27. Current Status Service Area Survey Already started work from homes with respective resources Legal paper has already been prepared Advance for the office space has been paid Hiring Trained Repair Persons 27

28. 28 THANKS!