Digital Marketing mini project.pptx business ppt

business

1. Mini Project On Digital Marketing: A Comprehensive Guide This presentation will provide an overview of digital marketing, covering key concepts from creation of a website to running an ad campaign Presented To Presented By Mr. Rohit Guleria Ananya Mahajan(23MBA10883) Assistant Professor Deepak Singh (23MBA10878)

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3. Search Engine Optimization (SEO) Strategies SEO is the process of optimizing your website and content to rank higher in search engine results pages (SERPs). 1 On-Page Optimization Optimize website content, titles, meta descriptions, and headings with relevant keywords. 2 Off-Page Optimization Build high-quality backlinks from reputable websites to improve your website's authority and credibility. 3 Technical SEO Ensure your website is technically sound, with fast loading speeds, mobile responsiveness, and secure connections. 4 Content Marketing Create valuable and engaging content that resonates with your target audience and attracts backlinks.

4. Conclusion and Key Takeaways Digital marketing is a crucial aspect of modern business. Build a Professional Website Create a visually appealing and user-friendly website that reflects your brand and industry. Optimize for Search Engines Implement SEO strategies to improve your website's ranking in search results. Run Targeted Ads Reach your target audience with compelling and effective advertising campaigns. Track and Analyze Performance Monitor campaign performance to identify areas for improvement and optimize your strategies.