Direct & Indirect Marketing PPT.pptx

Direct marketing ppt, indirect marketing ppt, advertising ppt

1. Direct Marketing V/S Indirect Marketing

2. Role of direct Marketing

3. Challenges of Direct Marketing Intrusive: Many people find direct marketing annoying and intrusive. This is especially true of telemarketing and door-to-door sales. Low response rates: direct marketing response rates tend to be around 1-3 per cent. When you reach a consumer who isn't interested in your products of services Competition: It can be hard to make your messages stand out when the recipient receives high number of marketing calls, mails. Cost: Tactics like telemarketing and direct mail may have high financial and resource costs. 

4. What is indirect marketing? Indirect marketing is marketing focused on first gaining the trust of your potential customers. Its purpose is to grow your brand’s familiarity and nurture prospective customers to eventually buy from you.

5. Types of Indirect Marketing (and Why You Should Use Them) Indirect marketing can come in many forms – even physical things, like branded products. Take a t-shirt or water bottle with a company’s logo on it. You see it. You register it. Maybe you want one for yourself? Digital examples of indirect marketing include: Social media – engagement. Content marketing (including user-generated content) SEO (Search Engine Optimization) Word-of-mouth and referrals (social proof)

6. Greed – “If I buy now, I will have more than the other guy.” Fear – “If I don’t buy now, I will seriously screw up my business.” Altruism – “If I buy now, I’m doing something good for the world.” Envy – “I want to buy now so I can have what he/she/they have.” Pride – “If I buy now, it will make me look good.” Shame – “If I don’t buy now, I’ll look like an idiot.”

7. Positive Emotional Appeal

8. Believe in Good- Moral Appeal

9. Envy Approach

10. Product oriented- Pride Appeal

11. Consumer oriented appeal

12. Fear Appeal

13. Direct Marketing or Indirect Marketing | Which One is Better? Remember, direct marketing is all about being aggressive and chasing your customers with sales pitches that may or may not lead to revenue. Indirect marketing is all about connecting with the audience, giving them information, and getting customers come to you. With direct marketing leading the way, ably supported by indirect marketing, your marketing mix can rake in both prompt results as well as customer loyalty in the long term. Sustainable indirect marketing helps to build brand recall. It ultimately benefits your business.