Discipline of communication

Discipline and Ideas in Applied Soc Sci

1. THE DISCIPLINE OF COMMUNICATION APPLIED SOCIAL SCIENCE

2. DISCIPLINE OF COMMUNITCATION Focuses on how humans use verbal and non-verbal messages to create meaning in various settings (from two persons, groups, to mass audiences across nations using a diverse sets of networks and media. The Discipline is especially interested in the influence of those messages in human behavior .

3. As a DISCIPLINE Communication as a discipline includes the study of communication in: 1. Interpersonal Relationships 2. Administration 3. Cultures 4. Linguistic Theory and Criticism 5. Performance Studies 6. Argumentation and Persuasion 7. Technologically facilitated communication 8. Popular Culture

4. DISCIPLINE OF COMMUNITCATION Communication focuses on the process of clearly expressing and understanding ideas in written, verbal, nonverbal, and multimodal forms. KEY COMPONENT 1. Understanding and the analysis of linguistic/ communication context. 2. The development of suitable and Effective responses.

5. AUDITORY MEANS OF COMMUNICATION SPEECH SONG TONE OF VOICE

6. NONVERBAL MEANS OF COMMUNICATION BODY LANGUAGE SIGN LANGUAGE PARA LANGUAGE TOUCH EYE CONTACT MEDIA PICTURES GRAPHIC AND SOUNDS WRITING

7. NOTA BENE: Communication skill is not language specific! It is not as yet speakers of a particular language have refined communication skills, while the speakers of some other language have raw communication skills

8. MENTAL FILTER A ll message that we send or receive are possessed by a mental filter. This mental filter or the mind set is forged by our family, friends, neighbourhood, the school and the society. Unless we understand the attitude, the mind set, and background of the person we interact, our communication skill would be unsatisfactory.

9. WHY DO WE COMMUNICATE? We communicate to PERSUADE. We communicate in order to give or provide information.

10. ELEMENTS OF COMMUNICATION

11. SENDER The person who intends to convey the message with the intention of passing information and ideas to others is known as sender or communicator.

12. RECEIVER Receiver is the person who receives the message or for whom the message is meant for. It is the receiver who tries to understand the message in the best possible manner in achieving the desired objectives.

13. MESSAGE This is the subject matter of the communication. This may be an opinion, attitude, feelings, views, orders, or suggestions.

14. CHANNEL The person who is interested in communicating has to choose the channel for sending the required information, ideas etc. This information is transmitted to the receiver through certain channels which may be either formal or informal.

15. FEEDBACK Feedback is the process of ensuring that the receiver has received the message and understood in the same sense as sender meant it.

16. LEVELS OF COMMUNICATION

17. 1. INTRAPERSONAL COMMUNICATION INTRAPERSONAL COMMUNICATION is the active internal involvement of the individual in representative processing of messages. The individual becomes his/her sender and receiver, providing feedback to him or herself in an ongoing interior process.

18. 1. INTRAPERSONAL COMMUNICATION Day dreaming Nocturnal dreaming, LUCID dreaming Speaking aloud, reading aloud, repeating what one hears The additional activities of hearing and speaking

19. 1. INTRAPERSONAL COMMUNICATION What one hears may increase the possibility of retention The time when there should be concern is when talking to oneself occurs outside of socially acceptable situation.

20. 1. INTRAPERSONAL COMMUNICATION Writing one’s thoughts or observations: the additional activities on top of thinking, of writing and reading back may again increase self understanding. Making gestures while thinking Communications between body parts. (e.g. my stomach is telling me it’s time for lunch.)

21. 2. INTERPERSONAL COMMUNICATION Is the process by which people exchange information, feelings, and meaning through verbal and non-verbal messages: it’s a fate-to-face communication.

22. DIRECT AND INDIRECT CHANNEL Direct channel – are those that are obvious and can be easily recognized by the receiver. They are also under the direct control of the sender.

23. DIRECT AND INDIRECT CHANNEL Indirect channel – are those channels that are usually recognized subliminally or subconsciously by the receiver, and not under direct control of the sender. (gut feeling, “hunches” or premonitions”)

24. 3. GROUP COMMUNICATION Refers to the nature of communication that occurs in groups that are between three to twelve individuals. Small group communication generally takes place in a context that mixes interpersonal communication interactions with social clustering.

25. 4. PUBLIC COMMUNICATION It’s at the heart of our economy, society and politics. Studios use it to promote their films. Politicians use it to get elected. Advocates use it to promote social causes. IT’S A FIELD BUILT ON IDEAS AND IMAGES, PERSUASION AND INFORMATION.

26. 5. MASS COMMUNICATION Mass Communication is a process in which a person, group of people, or an organization sends a message through a channel of communication to a large group of anonymous and heterogeneous people and organization. Channels of communication includes television, radio, social media, and print.

27. 5. MASS COMMUNICATION The sender of the message is usually a professional communicator that often represents an organization. Mass communication is an expensive process. Feedback is usually slow and indirect.

28. PROFESSIONALS AND PRACTITIONERS in Communication

29. 1. COMMUNICATION SPECIALIST Also known as “Public Relations Specialists”- they establish positive associations with the public and mass media in behalf of their client. Employed by businesses of all sizes, they are typically jack of all trades who is particularly good at communicating in the written form.

30. 1. COMMUNICATION SPECIALIST Communication Specialists send draft and send press releases that contain important updates about their clients. They organize events at which their clients can meet with the public to increase product awareness or knowledge of their services or recent developments.

31. 1. COMMUNICATION SPECIALIST Journalism, writing and marketing degrees can potentially be helpful to people who want to go into this field. The specialist may be contracted on a part-time or full-time basis as well as hired to work from home or in the office.

32. CAREER OPPORTUNITIES Advertising/Marketing Business Media/Broadcasting Public Relations

33. CAREER OPPORTUNITIES Journalism/Publishing Community Relations Politics/Government International Relations

34. 2. JOURNALISM The core purpose of journalist is to research, document, write, and present the news in an honest, ethical, and unbiased way. Although the method for reporting the news may be changing, the need for talented, qualified and educated journalists isn’t.

35. 2. JOURNALISM A journalists job description still calls for hard work, ethics, quality writing, and, at its heart, the desire to tell the truth.

36. 2. JOURNALISM JOURNALISTS JOB includes: Interviewing people in a wide range of circumstances. Writing copy for publication on a tight dead line. Building contacts and sources for use in future stories. Fact-checking the information given to you by a source. Creating blog publication.

37. 2. JOURNALISM In almost all circumstances the journalist will need to Work long hours. Carry an unpredictable schedule. Be able to ask difficult questions often in an emotionally charged situations. Follow current events, always looking for a story opportunity Be able to develop a source Pitch story ideas to editors and producers Attend news conferences Stay up to date with privacy, contempt and defamation laws.

38. JOB OPPORTUNITIES BROADCAST JOURNALISM When you think of broadcast journalism, you may think of the famous TV news anchors, Broadcast Journalism however, has many different facets, both in front and behind the camera. There are local news anchor jobs, traffic and weather reporters, and production crew.

39. JOB OPPORTUNITIES INVESTIGATIVE JOURNALISM Investigative journalism is finding, reporting and presenting news which other people try to hide. Its very similar to standard news reporting, except that the people at the centre of the story will usually not help you and may even try to stop you from doing their job.

40. JOB OPPORTUNITIES PHOTOJOURNALISM Photojournalism is telling stories with photographs. But on top of that, the stories created must follow the rules of journalism. They must be true stories and the journalist must try to tell the story in the most fair, balanced and unbiased way possible.

41. JOB OPPORTUNITIES SPORTS JOURNALISM Sports journalist jobs vary across media, roles and content. Some sports journalists stick with one employer, and does one form of media, while others freelance covering various sports and writing and reporting for print, broadcast and/or online milieus.