DISCIPLINE OF COMMUNICATION.pptx

Communication is an important discipline of social science.

1. What is the difference between social work and social services? Identify what are the goals of social work… Who are the Clientele and Audiences of Social Workers? What are the settings of Social Work Services? LET’S REVIEW!

2. LEARNING OUTCOMES: At the end of the chapter, you are expected to…. Define the key concepts in the communication process. Explain the functions of communication in society. Describe the transmission and ritual models of the communication process. Explain the different elements that make up the communication process. Analyze day-to-day communication activities according to the elements involved.

3. What comes to your mind when you hear the word communication?

4. How would you define Communication?

5. THE DISCIPLINE OF COMMUNICATION The Discipline of Communication deals with how humans use verbal and non-verbal messages to create meaning in various contexts. This can be from one person to another, from person to group, in a government setting, private sector setting, civil society setting, school setting, and community setting to mass audiences across cultures using a variety of channels and media.

6. THE DISCIPLINE OF COMMUNICATION This discipline is also interested in the impact that communication has on human behavior.

7. WHAT IS COMMUNICATION: com·mu·ni·ca·tion \ kə -ˌ myü-nə -ˈ kā-shən \ Communication comes from the Latin word “COMMUNIS” a noun word, which means common, communiality , or sharing. Similarly, “COMMUNICARE” is a verb, which means “make something common”.

8. WHAT IS COMMUNICATION: Communication is the process of sending and receiving  messages  through verbal or nonverbal means , including  speech , or oral communication;  writing  and graphical representations (such as infographics, maps, and charts); and  signs , signals, and behavior. More simply, communication is said to be "the creation and exchange of meaning." 

9. QUESTION… In your own understanding, what is the difference between verbal messages and non-verbal messages?

10. TRANSMISSION MODEL OF COMMUNICATION The early definitions of communication regard it as a process by which a message is moved or transmitted from one point to another. These definitions fall under the so-called transmission model of communication.

11. ELEMENTS OF COMMUNICATION

12. SENDER Person, groups, or institutions that create or produce the message; also referred to as encoder. I s someone who caused something to be sent to a recipient.

13. MESSAGE The ideas, or meanings, expressed in verbal or non-verbal means, that are transmitted from the source to the receiver. Verbal messages use words to convey meaning; nonverbal messages express meaning through codes such as facial expressions, color, distance (space), touch, pitch, or loudness of sound.

14. CHANNEL The medium, such as radio, is used to transmit the messages. A re mediums through which you can send a message to its intended audience.

15. RECEIVER The person, group, or institution to whom the message is intended; also referred to as the decoder. T he person or group of persons who receives the message sent by the sender.

16. ENCODING Refers to the way of communication source creates the message in a form that can be understood by the receiver. This includes the choice of words, language, and like. T he process of turning thoughts into communication.

17. DECODING Refers to a processing of the message by the receiver so that he or she is able to understand and react to it. R efers to the process in which the decoder decodes or interprets a message that has been encoded by a source using his experiences and intellect . 

18. ENCODING AND DECODING

19. NOISE Interference that prevents a message from being accurately understood or interpreted. Noise can be physical noise such as a choppy connection or psychological noise such as stress, the attitude of the communicators towards each other, or about an issue.

20. NOISE

21. CONTEXT The situation in which the communication takes place and may include sociocultural factors, the status and roles of the communicators, rules, and the like.

22. FEEDBACK The response or reaction of the receiver to the message received. T he final step of the process ensures the receiver has received the message and interpreted it correctly as it was intended by the sender.

23. FEEDBACK

24. EFFECT Refers to the consequence or result - or lack of result, for that matter – of a communicative act. Communication effects include changes in our knowledge (cognitive effects), our emotions (affective effects), and our behavior.

25. QUESTION… Let’s Identify again the Elements of Communication… 2. What is the importance of Elements of Communication?

26. MODELS OF COMMUNICATION PROCESS

27. WHAT IS MODELS OF COMMUNICATION? Is a pictorial representation of the communication process, ideas, thoughts, and concepts through diagrams, etc. they can be considered to be systematic representation of the process that helps us understand how communication can be carried out. Most models try to describe both verbal and non-verbal communication and often to understand it as an exchange of messages.

28. According to Harold Lasswell (1948) According to him, communication occurs when: A source sends a message Through a channel or medium To a receiver Producing some effect This definition is conveniently abbreviated as: HAROLD LASSWELL an American political scientist and communications theorist. 

29. I t describes a one-way process within the communication. This model indicates the  five major components  in the process by posing five questions to describe an act of communication-  Who says what to whom through what channels and with what effect? Transmission or Linear Model of Communication

30. I s the transfer of information from sender to receiver with no place for the response. There isn't any opportunity for the receiver to give feedback to the sender. One-way communication flows from a sender to a receiver, but nothing goes back in return. The sender can use one-way communication to inform, entertain, persuade or command the audience. Some examples of one-way communication include television, radio, writing, speeches, and performances.  T ransmission or Linear Model of Communication

31. According to Wilbur Schramm (1965) He defines communication as a purposeful effort to establish commonness between a source and a receiver. Schramm’s model of communication process says that it is a process that requires three elements: the source , the message , and the destination. WILBUR SCHRAMM is considered the founder of the field of Communication Studies. He was the first individual to identify himself as a communication scholar

32. According to Wilbur Schramm The process starts with an idea in the  mind  of the source. This idea is then  encoded  into a message using signs and sent to the destination. The destination needs to decode and  interpret  the signs in order to reconstruct the original idea. In response, they formulate their own message, encode it, and send it back as a form of feedback.

33. According to Westley and MacLean (1957) They expand the definition of communication by including the role of the communicator in the equation. One such communicator is the professional journalist who links news sources with the audience or the advertising company which links business with the consumers. 1 2 3 4

34. THE RITUAL MODEL OF COMMUNICATION The ritual view of communication is a communications theory proposed by James W. Carey, wherein communication is about representing, maintaining, adapting, and sharing the beliefs of society in time. In short, the ritual view conceives communication as a process that enables and enacts societal transformation. It also helps in the creation of reality.  Ritual view is less focused on the message and more focused on the fostering of relationships. This view not only provides information but also confirmation, under the bane of preserving social ritual and structure.  Creation and recreation of meanings is focal point of communication in this model. It is also based on shared experiences (sense of community). According to this view, communication is a central daily ritual that helps form and sustain communities. Communication plays a vital role in creation of meaningful human relationship and communities. This view sees communication as cultural rituals. J AMES W. CAREY

35. THE RITUAL MODEL OF COMMUNICATION Twitter enables the establishment, transformation, and maintenance of societal interaction. For example, Twitter involves both sharing and participation, by way of "tweets", and association and fellowship, by way of "following". At the same time, Twitter users engage in a somewhat ritualized way through the act of "following" particular organizations, individuals, or interests. Moreover, in "following" specific groups or persons Twitter users form "online communities." J AMES W. CAREY

36. FUNCTIONS OF COMMUNICATION

37. SURVEILLANCE Refers to the news and information role of communication media such as the news media. It tells us what our problems are, how big they are, where the solutions should be directed, how well (or poorly) our solutions have worked, and if, over time, there is improvement or deterioration.

38. INTERPRETATION Refers to analysis, commentary, context, and other meanings which are found in a message. This function relates to persuasion or the influence of attitudes and behavior.

39. SOCIALIZATION Refers to the transmission of values and culture within a society and also to the education functions of communication and the media. The mass media plays an important role in socialization in that they provide models and appropriate behavior and attitudes which are the basis of common social values in society.

40. ENTERTAINMENT Refers to functions related to relaxation, reward, diversion, and reduction of tension. These functions may be performed through a variety of shows, drama, music, novels, and many other forms, which are important as they allow individuals and societies to cope with real-life challenges.

41. MOBILIZATION Refers to the communication and media’s ability to generate public actions about a social issue, for instance, in relief efforts after a disaster.

42. LEVELS OF COMMUNICATION

43. LEVELS OF COMMUNICATION INTRAPERSONAL COMMUNICATION – is an internal communication process taking place within individual. This include thought process, speaking aloud or writing oneself as when one writing in a diary, prayer, meditation. INTERPERSONAL COMMUNICATION – involves two persons or a small group such as a family. MASS COMMUNICATION – involves the transmission of messages to a large number of audiences using technology of communication. Example of this are the radio, television, news paper. COMPUTER MEDIATED COMMUNICATION – refer to any communication taking place using the computer and internet based technologies such as email, message boards, personal websites, voice conferencing, chat rooms, and social media. The communication may be synchronous or asynchronous, that is occurring in real time or not.

44. QUESTION… What are the models of communication process and how do they differ? 2. Can you give me some examples of communication that you experience in your daily lives? Explain…

45. EXPLAIN:

46. PERFORMANCE TASK NO. 1: POSTER MAKING OF SOCIAL WORK INSTRUCTION: Create a poster on a A4 BOND PAPER presenting the information, insights, and realizations you have learned about the discipline of social work. https://www.youtube.com/watch?v=Bx9Q7xz-xgs https://www.gmu.edu/news/2021-03/msw-student-carolyn-leonard-shares-artwork-national-social-work-month

47. CATEGORY 4 3 2 1 Required Elements The poster includes all required elements as well as additional information. All required elements are included on the poster. All but 1 of the required elements are included on the poster. Several required elements were missing. Labels All items of importance on the poster are clearly labeled with labels that can be read from at least 3 feet away. Almost all items of importance on the poster are clearly labeled with labels that can be read from at least 3 feet away. Many items of importance on the poster are clearly labeled with labels that can be read from at least 3 feet away. Labels are too small to view OR no important items were labeled. Graphics - Relevance All graphics are related to the topic and make it easier to understand. All borrowed graphics have a source citation. All graphics are related to the topic and most make it easier to understand. Some borrowed graphics have a source citation. All graphics relate to the topic. One or two borrowed graphics have a source citation. Graphics do not relate to the topic OR several borrowed graphics do not have a source citation. Attractiveness The poster is exceptionally attractive in terms of design, layout, and neatness. The poster is attractive in terms of design, layout, and neatness. The poster is acceptably attractive though it may be a bit messy. The poster is distractingly messy or very poorly designed. It is not attractive. Grammar There are no grammatical/mechanical mistakes on the poster. There are 1-2 grammatical/mechanical mistakes on the poster. There are 3-4 grammatical/mechanical mistakes on the poster. There are more than 4 grammatical/mechanical mistakes on the poster

48. D EADLINE FOR SUBMISSION: You will submit it on January 9, 2023 (Monday)

49. PERFORMANCE TASK NO. 2: CREATING A VLOG INSTRUCTION: Create a VLOG explaining the Basic Elements of the communication process. Your VLOG should be at least 2 mins and 30 seconds long. RUBRICK FOR VLOG PERFORMANCE TASK: SUBJECT 30 PTS CONTENT 50 PTS TECHNICAL ASPECTS 20 PTS TOTAL 100 PTS

50. CRITERIA: SUBJECT IS INTERESTING? IS EDUCATIONAL? IS RELEVANT TO AUDIENCE? PROVIDES INSIGHT TO TOPIC? IS DISCUSSED THOROUGHLY? IS ENTERTAINING? Concept Score ______ out of 30

51. CRITERIA: CONTENT PRESENTS INTERESTING INFORMATION LANGUAGE IS USED PROPERLY AND EFFECTIVELY IMAGES AND GRAPHICS RELATE WELL TO CONTENT STUDENTS BEHAVE PROFESSIONALLY ON CAMERA STUDENTS DEMONSTRATE A THOUGHTFUL APPROACH TO SUBJECT Concept Score ______ out of 50

52. CRITERIA: TECHNICAL ASPECTS Camera is stable, smooth movements and pans Subject is framed well, images are well composed Subject is lit and clearly visible Sound is clear and understandable Video is edited effectively, flows well Project was completed in a timely manner Transitions are used effectively Concept Score ______ out of 20

53. D EADLINE FOR SUBMISSION: You will submit it on January 6, 2023 (Friday) on Gmail [email protected]