Distributors Assessment and other matters

Information on Feedback for Distributor

1. Distributor Assessment

2. Company overlook The company introduction and fit with Hill's Strategy Company history, size today (revenue, organogram, organisation, average years of experience of the team), current collaborations with other manufacturers Product Portfolio of Distributor synergizes with our Business Financial Strength Finance department organisation Bank garantee Cash flow status Investment plan for the "new" business Margin expectation

3. Supply Chain strength Team organisation Warehouse capability Inventory management Demand planning management Delivery arrangement and tracking: B2B, B2C, lead time Ordering system Continuous improvement Quallity strength Experience in food storage, handling and safety ISO9001 or equivalent procedures (Quality Management) Warehouse Pest Control measures, including regular inspection Good storage and handling practice Good cleaning and maintenance of facility/equipment

4. Regulatory strength In house regulatiory organisation (incl. any consultants) Current processes and duration Marketing strength Team organisation Brand activation / Ways to work with Brand owner Media / Retail Media understanding and capabilities POS / Content creation understanding and capabilities

5. Vet affairs Vet affairs organisation / size of the team Team qualification / profile Current activities and activation Profession and team training and support

6. Sales Capabilities - Vet Channel Team organisation / size of the team Team qualification / profile Coverage / total universe Small Animal Clinic Key Accounts organisation and Management, current collaborations Team training and coaching organisation Dashboards example Detailing tool example (sales reps tools) Sales Capabilities - Pet Channel Team organisation / size of the team Team qualification / profile Coverage / total universe Pet stores Key Accounts organisation and Management, current collaborations

7. Business development plan What are the key strategy and action plans to implement to win against current market leader short term and mid term? What are the 3 year ambition (Numbers of clinics, stores, ecom, major initiatives, Hill's revenue per year...) What is the support expected from Hill's to be successful?