Psychology of Color
Psychology Research Paper1/23/11
The Psychology of Color The brain receives signals from three different color channels: red, blue,
and green. When the brain receives a mix of these signals, we perceive colors that are mixtures of
these three primary colors through a process called color addition (Think Quest Color Psychology
). All colored visible light can be expressed as either mixtures or consistencies of red, blue, or green,
which by perception between the eyes and the brain, produces the vast spectrum of color that exists
to humans and other organisms alike. With the ability to alter our moods and bodily functions,
color has more of an impact on us than we may realize. Each color produces different effects on ...
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How much money would you be willing to spend on your date? (Science Daily). The results of
the experiment showed that under all conditions, the women wearing or framed by red were
rated significantly higher in attractiveness and sexual desirability than the exact same woman
shown with any other color. Those whose favorite color is red are typically outgoing, impulsive,
aggressive, and restless in personality. Red is a color chosen by those who carry an open nature
and a zest for life (Annie B. Bond, Your Favorite Color: What it Says About You ). Orange is a
color that commands much attention. It represents warmth, enthusiasm, exuberance, liveliness and
is also associated with Thanksgiving and Halloween (Nicholson). Physiologically, orange can
stimulate the sexual organs, benefit the digestive system, and strengthen the immune system. It
incites activity, socialization, and due to its hate it or love it quality, it also sparks controversy
(Smith). Psychologically, orange relieves feelings of self pity, lack of self worth, and
unwillingness to forgive. It can also open emotions, increase energy, and even serve as a
perceptual antidepressant (Think Quest). Due to its association with arrogance, danger, and over
emotion, a survey proves that orange has been labeled as America s Least Favorite Color (Laurie
Pawlik Kienlen The Subconscious
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