‘DMart’ presentation.pdf for mba finance

Dmart ppf

1. Here is where our presentation begins
D-MART
Electronic City, Bangalore

2. Table of contents
D-Mart Store Layout, Inventory &
Staff Management
D-Mart
Avenue Supermarts Limited, DMart was
started by Mr. Radhakishan Damani and
his family
Mission of the
Organization
WHAT IS AN OPERATION
PROCESS?
Customer Service
Quality Control, Pricing and
Promotions
01
03
02
04
Supply Chain Management
Technology & Systems, Problems of D-
Mart
05

3. Let us delve into the intricacies of D Mart

4. D-Mart
AvenueSupermartsLimited,DMartwasstartedbyMr.Radhakishan
DamaniandhisfamilytoaddressthegrowingneedsoftheIndianfamily.
FromthelaunchofitsfirststoreinPowai,Mumbaiin2002,DMarttoday
hasawell-establishedpresencein336locationsacrossMaharashtra,
Gujarat,AndhraPradesh,MadhyaPradesh,Karnataka,Telangana,
Chhattisgarh,NCR,TamilNadu,PunjabandRajasthan.
DMartdealswithseveralcategoriesofproductssuchas–Groceryand
Staples,DailyEssentials,Dairy&Frozen,HomeandPersonalCare,
HomeAppliances,Crockery,Footwear,ToysandGames,Plastic
Containers,Fashion,FruitsandVegetables.

5. Trade Name D-Mart
Type Public
Industry Retail
Founded May 15,2002
Founder Radhakishan Damani
Headquarters Powai , Mumbai
No. of locations 336
No. of employees
10,713 permanent employees and 58,957 employees hired on
contractual basis as of 2022

6. Mission ofThe Organization
At DMart, we research, identify and make available new
products and categories that suit the everyday needs of the
Indian family. Our mission is to provide the best value
possible for our customers, so that every rupee they spend on
shopping with us gives them more value for money than they
would get anywhere else.

7. Operation process in a retail store deals with –Store Layout,
Inventory Management, Staff Management, Customer Service,
Quality Control, Pricing and Promotions, Supply Chain
Management, Technology and Systems.
What is an Operation Process?

8. •Entrance:DMartstoresusuallyhaveawideandinvitingentrance,oftendecoratedwithpromotionaldisplays.
•Careful,non-fancyandstoreownershipmodel.
•GroceryAisles:DMartstoreshaveawiderangeofgroceryaislesstockedwithvariousfoodproducts,
includingdrygoods,cannedgoods,snacks,andbeverages.Theseaislesareorganizedbyproductcategory.
•HouseholdItems:You'llfindsectionsforhouseholditemssuchascleaningproducts,kitchenware,andhome
essentials.Thisareaincludeitemslikeutensils,cookware,andstoragesolutions.
•PersonalCareandCosmetics:DMarttypicallyhasadedicatedsectionforpersonalcareproducts,cosmetics,
toiletries,andhealthcareitems.
•ClothingandApparel:DMartstoreshaveaclothingandapparelsectionwhereonecanfindavarietyof
clothingformen,women,andchildren.
•ToysandGames:DMartstoresoftenincludeasectionforproductssuchastoysandgames.
•CheckoutCounters:Checkoutcountersareusuallylocatedneartheexitforcustomerconvenience.DMart
typicallyoffersmultiplecheckoutlanestoreducewaitingtimes.
•CustomerServiceDesk:There'susuallyacustomerservicedeskwhereonecaninquireaboutproducts,askfor
assistance,ormakeinquiriesaboutserviceslikegiftvouchersorreturns.
.
D-Mart Store Layout

9. Inventory
Management
•DemandForecasting:D-Martaccuratelyforecastscustomer
demandfordifferentproducts.Historicalsalesdata,seasonality,
andmarkettrendsmaybeusedtomakeinformedpredictions.
•InventoryClassification:Productsareclassifiedintodifferent
categoriesbasedontheirsalesandprofitability.TheABC
analysiscategorizesitemsintoA,B,andCcategories,withA
itemsbeinghigh-valueandfast-moving,Bbeingmoderateand
Citemsbeinglow-valueandslow-moving.
•VendorManagement:DMartbuildsstrongrelationshipswith
suppliersandnegotiatingfavourabletermshelpsD-Mart
maintainasteadysupplyofgoodswhilereducingleadtimes
andcosts.
•GoodInventorymanagementmeanstherewillbenoexpired
productsandlesswastage.

10. Staff
Management
•Orientation:Newemployeesusuallystartwithanorientationsessionthat
introducesthemtothecompany'shistory,mission,values,andculture.
Theymayalsoreceiveinformationaboutcompanypoliciesandprocedures.
•ProductKnowledge:Staffaretrainedtohaveagoodunderstandingofthe
productstheywillbeselling.Thisincludesinformationaboutthefeatures,
benefits,pricing,andanypromotionsordiscountsassociatedwiththese
products.
•StoreLayoutandOrganization:Employeesaretaughtaboutthelayoutof
thestore,includingthelocationofdifferentproductcategories,aisles,and
emergencyexits.Theyalsolearnhowtomaintainthestore'scleanliness
andorganization.
•CashHandling:Foremployeesworkingatthecashcounters,trainingis
providedoncashhandlingprocedures,usingpoint-of-sale(POS)systems,
andprocessingpaymentsaccurately.
•Routinechecks:Staffinvolvedininventorymanagementaretrainedto
monitorandreplenishstock,conductstockchecks,andensurethatproducts
areproperlylabeledandpriced.

11. Customer service is a crucial aspect of retail, and employees are trained in
providing excellent service. This includes greeting customers, addressing their
inquiries, resolving issues, and ensuring a positive shopping experience using a
streamlined process.
Customer Service

12. QualityControl
•ProductInspection:Thisisthemostfundamental
aspectofqualitycontrol.Thisinvolvesinspecting
productsupondeliverytocheckfordefects,damages,
orexpireditems.
•ShelfManagement:Productsshouldbeorganized
neatlyonshelveswithclearpricetags,product
information,andexpirationdates.Employeesneedto
regularlycheckandrestockshelvestomaintainawell-
organizedstore.
•HygieneandCleanliness:Maintainingacleanand
hygienicstoreenvironmentiscrucial.Thisincludes
ensuringthatthestorepremises,restrooms,are
regularlycleanedandsanitized.
•CompliancewithRegulations:Retailstoresmust
adheretovariouslegalandregulatoryrequirements,
suchasfoodsafetystandardsandlabellingregulations.
Qualitycontrolensurescompliancewiththeserules.

13. Pricing And
Promotions
•EverydayLowPrices:D-Martisknownforofferingeverydaylow
pricesonawiderangeofproducts.Theyaimtokeeptheirprices
lowerthanmanyotherretailers,makingthemattractivetocost-
consciousconsumers.
•SpecialDiscounts:D-Martoftenprovidesdiscountsandofferson
variousproducts,includinggroceries,householditems,
electronics,andmore.DMartprovidesdeep-discountingwhich
meansthatthepricesare6-15%lowerthanMRP.Thesediscounts
maybeadvertisedintheirweeklyflyersorin-storepromotions.
•ClearanceSales:Likemanyretailers,D-Martholdsclearance
salestoclearoutoldinventory.Thesesalescanoffersignificant
discountsonavarietyofproducts.
•Loosesectionofanyparticularproduct,foreg,dal,costslesser
whencomparedtoapacketofdal.

14. Supply Chain Management
Factory D-Mart Consumer
DMart has 336 Stores spread across Indian Cities, DMart buys products for its whole 336 stores, the sales channel is
almost direct now, DMart does not need many warehouses, Inventory is at its store and consumer picks it up, Inventory
turnover is optimal which cuts down the storage costs. With its direct bulk purchase DMart has eliminated middleman
and the commission is passed as discounts to consumers.

15. Technology
AndSystems
· Point of Sale (POS) Systems:DMart likely uses
advanced POS systems to handle transactions,
manage inventory, and track sales data. These
systems help in streamlining the checkout process
and maintaining real-time inventory levels.
· Online Shopping and E-commerce Platform:
DMart have invested in an e-commerce platform
or mobile app to enable customers to shop online.
Such platforms allow for online ordering, home
delivery, and click-and-collect services.
· Mobile Payment Solutions: DMart accepts mobile
payment methods and digital wallets to provide
customers with convenient payment options.

16. Problems OfD-Mart
●Limited Online Presence: DMart's online presence is not as robust as some other
e-commerce platforms. So, a limited online presence can be a drawback in an
increasingly digital retail landscape.
●Crowded Stores: DMart stores often get crowded, especially during peak shopping
hours. Long queues at the checkout counters and crowded aisles can be inconvenient
for customers, especially those who are looking for a quick and hassle-free shopping
experience.
●Limited Locations:Limited geographic presence can be a drawback for people
living in areas without DMart stores.
●Competitive Pricing Pressure: DMart is known for its competitive pricing strategy,
but this can put pressure on profit margins. Maintaining consistently low prices while
dealing with rising operational costs can be a challenge for the company.
●Limited International Brands: D-Mart tends to focus on offering a mix of popular
Indian and private label brands. This might limit the availability of certain
international brands, which could be a drawback for customers looking for a broader
range of choices.

17. Thank
You!