DOC-20241015-WA0008. (1).pptx hotel management

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1. Developing a strategy and a Marketing Mix Own Restaurant Presented By [ Specy The Name]

2. Introduction :- The first things all depends on Manyfactors like the location of the restaurant investment and competitors,quick services. Loction :-I Will start restaurant near Yellapur bus stop,Sirsi Road. Reson :-Many people travel bus through Yellapur.stopping at the time allows them take these breaks while providing passanger meal.Offer passangers discounts or specials deals.This can be mutually beneficial arrangements that drive business .

3. Budget & Expenditure of Restaurants:- Budget of Rs 1crore Allow Expenditure:- Needs (50%):-50laks Taxes&Incomes , Groceries, Housing, Utilities, wages & salaries , transportation, Insurance,loan and credit card payment, Electricity &Gas, child care other expenses. . Wants(30%):-30laks Entertainment (Children play ground,Toys,Music , Dancing Floor Free WiFi Access etc.), Designing, Dinner outside, Seperate Parking Lots, Gifts,etc .. Saving &debt payment (20%):-20laks Save for further and pay off debt balances. Budget & Expenditure:-

4. Menu :- The menu should be design easy to read and understand.Use Photos can help sale the menu items Brief description &informative price .. Board:- Use lighting,Decor to make entrance attractive.

5. Restaurant Menu Foods Name & Image Price -1 Price -2 UTTAR KARNATAKA CUISINE 85Rs 65Rs 65Rs _____ DHAkSHIN KARNATAKA CUISINE 150Rs 80Rs 99Rs 110Rs 65Rs 79Rs 125Rs 75Rs 65Rs Fast Foods Pizza Burger 249Rs 165Rs

6. Children Menu :-Make food look fun ,serve foods in fun shapes or bright colors Or Cookies cutter to make food different. Provide activity like drawing, magnetic, puzzles, sticker, small toys, action Figures,spyray are good away to keep kids busy at restaurant. [Kids Menu ] {Kids Activities}

7. Daily specials:- Set menu daily special food items.

8. Quality of Foods:- Storage:-Restaurants should have quality standards to ensure that food is stored correctly standardized. Recipes & potion sizes:-This helps ensure consistement foods quality across different savings &visits. Postion Control:-Portion control help resturants avoid food waste and save costs. Choose right plates cleanliness, Restaurants can maintain a clean and hygienic, Environment to make a good impression guest.

9. Types of services,staffs and Quality of services:- Types of services:-Table services (servers take order serve food and assist coustomer at their tables). Types of staff :- should be polite, efficient and accurate especially during bussy times. 1} cashier:-Should be polite efficient and accurate especially. during bussy times. 2} Restaurant Manager:-A Restaurant Manager work with the excutive and is responsible for the smooth running of the Restaurant. 3} Kitchen Manager:-A kitchen manager work with the executive and head of cheaf . 4} Servents & Workess :-Take order and serve food and drinks & cleaning table and restaurants . wear clean and vwell fitted uniforms.Use postive language. • Quility of services:-Greet coustomer warmly,Be attentive, knowledgeable staff ,communicate effectively

10. Opening Hours & Sitting capacity:- As the Restaurant provide 24/7services. Sitting capacity:-48 people can sit easily.

11. Types of cuisine & Quality of Furniture, plates,cutlery :- 1) Uttar karnataka cuisine 2) Dakshin karnataka cuisine Udupi cuisine, kodava cuisine,Darwad cuisine, Mysore cuisine, Belgavi cuisine, Davangere cuisine etc.

12. Quality of Furniture, plates, cultery :- Style & substances:-It’s sleek and modern or cosy and rustic. Safe and easy to maintain:-selection for dinware that is dishwasher safe and resistance to chips and cracks .Easy to maintain. Flexibility is key :-choose that can adapt to different dinning occasions versatile pieces can transitison seamlessly. Wallet Friendly :-Set budget and stick it.while end dinner ware may be look different there are many affordable options that after quality and style without breaking the bank balance. Quality of Furniture plates cultery is comfortable to handle and eat with easily.

13. Decor theam&kids playground Dance floor Displaying local art ,such as paintings, intrest and unique touch to restaurants.Lighting can effect the ambience restaurant mirrors can add depth restaurant.Accent walls can be beautiful and interesting features for guest to look entrance unique,classfiy classify & Inviri Inviting restaurant theamsteams and ambience Before starting the design process.The interior design should Align with the overall concept.

14. Kids playground;- Kids play ground allowed.swings , slides, Jangle gyms ,sand boxes, play houses and Merry grounds ,toys etc.

15. Dance Floor:- Lighting & Music trun up the value and lights for a “step up”tunes . Dance floor location:- postion the dances floor in a central and visible location so it’s easy for people to access.

16. Restaurant price Related competition:- Restaurant price compares to similar restaurant in the area own restaurant. Price lowering:-Under cut competitors price slightly to attract customer who are looking for deal. Price Matching:-Set prices the same as competitors for similar items. Price premium:-set prices slightly higher than competitors for similar items. Relative pricing:-Creative a contrast between two items on the menu influence how to customer perceive the price.

17. Competition comparison:- Competitor Value Clean Separate parking lot Shree Krishna Residency Yes Yes Yes Aramane Yes Yes Yes Malabar Yes Yes Yes Mumtaz Yes Yes Yes Shanbagh Yes Yes Yes Sambram Yes Yes No Kuber Yes Yes Yes

18. Restaurant loyalty programs:- Point based system:-A point based system can increase the frequency and size of orders, and its less risky for our margin. Tired rewards:-A tired program can help build long term loyalty by allowing points to accumulate overtime. Free delivery:-Offering free delivery to loyalty program members can encourage repeat orders. Birthday rewards:-Birthday rewards and freebies can help maintain relationships with loyalty customers. Visit based rewards:-A visit based rewards program can incentivizes guest after a certain number of visitors.

19. Music/ Entertainment:- Music and entertainment at restaurant can create a more lively atmosphere and enhance the dinning experience.Live music can introduce dinner to new musicals geners and culters and can support local artists.It can also create a more exciting and unpredictable dinning experience.Live music requires additional expenses and insurance to cover potential injuries.

20. Cash and credit card:- Cash & Credit card, payment app available.

21. High Quality coffee:- High Quality coffee available premium and competative price.

22. Special promotion Decals:- Buy 1 Get 1Free :-(Buy 1 bowl any item and get a second bowl for free. Free delivery option:- Free Items with purchases;-(Free icecream with an entres ) Limited time offers:- Social media can use promotion activities:-Owen website develop,post on Facebook, Instagram, YouTube, Twitter..

23. Advertisement types:- Online Advertising (Local online advertising:-Local online advertising is a cheaf and effective ways to market a restaurant. Scoil media marketing:-(Facebook, Instagram, YouTube, Twitter etc.) Email Marketing Local News paper advertisements Google Ads.

24. Free wifi access:- Free wifi Access Allowed.It can help customer entertainment, student study purpose, Meeting purpose used..

25. Discounts?When ? Discounts allowed 25%on fast food & drinks wikend Items. ( Fizza , Burger etc.) Discounts allowed Festival Time:50% on food items.

26. Booking required& Websites social media platform:- Online website allowed Booking limited seats only. Website and social media platforms:- Website:- WW.Restaurant.com . Social media platform:-You Tube:-http/- Restaurants.com Instagram:- ww.restaurant.com.Twitter :- ww.restaurant.com

27. Seperate Parking lot:- Seperate concert parking lot available. Vechal parking number vice.

28. Group Discussion Question:- What are the main assept that will make it successful? (That is why will make it people come to your restaurant?) Provide good Quality foods cheaf price at another restaurant. Maintaince of the restaurant clean. And heayginic food. People come to eat different cuisine of karnataka Separate parking lot, Entertainment, Children Menu and Playground, Dancing Floor,Organise Loyalty program(Free give away Birthday rewards, Visit based rewards). This are activity attract customer to restaurant. It helps to Restaurant run sussfully .

29. 2)What is the target Market for your Restaurant? The target market of Restaurant- The Restaurant is mostly like to appear to the target market should been identified all aspects of Running restaurant successfully Restaurant wants to give and provide people a unique and world class dish at an affordable price.Some people especially wants to try high quality luxurious dishes. So we build up an easy way of giving people they want.People wants to eat different cusine to make it more unique.In addition to this we the owners assures that our business comes with high quality products, professional services and fair pricing in every product that we serve. Target Customer:- 1)Out side customers and Local customers 2) People who live in Rural place 3) Childrens ,Student, Professions and even non professions. 4)Any citizen . 5) Large group families and Middle class income level families 6) Trevelers .

30. Restaurant Market Mix:-