Doctor_Justice_AABSCMP_PB01_2024_05.pptx

Brand Exploration

1. Personal Brand Exploration Justice Doctor Personal Branding – Online Audio Arts Bachelor of Science Completion with Music Production Concentration Date: 5/15/2024 Justice Doctor

2. Career Goals Career Category: Entrepreneurial Short-Term Career Goal: Objective : Grow LSW Music Group LLC's artist roster by 25% within the next year. KPI : Number of new artists signed. Aim to sign 5 new artists within the next 12 months to increase the artist roster and expand the label’s market presence. Long-Term Career Goal: Establish LSW Music Group LLC as a leading independent record label in the music industry .

3. Profession Broad Occupation: Music Industry Potential Job Titles: 1. Record Label Executive 2. Music Producer 3. Artist Manager

4. Target Audience Groups Independent Artists Music Fans Local Communities Music Industry Professionals Charitable Organizations Event Organizers Groups I most relate to, or feel most excited to work with X X Groups I know people in or already have clients in X X X Groups I have the most knowledge about X X X X X X Groups I would find fascinating to learn more about X X X X X

5. Competition Sub Pop Records Industry Experience : Established in 1986, Sub Pop Records has been operating for over 35 years. Education : Founders with a strong background in music and the independent music scene. Leadership/Noteworthy Experience : Known for discovering and promoting iconic bands like Nirvana and Soundgarden. Skills & Proficiencies : Expertise in artist development, music production, and marketing for indie artists. Overall Online Presence : Strong online presence with an interactive website and active social media accounts boasting hundreds of thousands of followers . Fat Possum Records Industry Experience : Established in 1991, Fat Possum Records has been operating for over 30 years. Education : Founders with deep roots in the blues and rock music genres. Leadership/Noteworthy Experience : Renowned for promoting blues musicians and indie rock bands like The Black Keys. Skills & Proficiencies : Proficient in artist promotion, record production, and niche market targeting. Overall Online Presence : Comprehensive online presence with a popular YouTube channel and active engagement on Instagram and Twitter.

6. Identity

7. Promise & Position

8. Networking Elevator Pitch: 'You know how many talented local artists struggle to gain recognition? Well, what I do is provide them with opportunities through our record label and local shows, helping them gain the exposure they need to succeed. For example, we recently helped a local artist get noticed by a major producer, leading to a recording contract.'

9. Digital Marketing Online ID Calculator Scores: Volume : Less than 0 Relevance : Less than 0 Purity : 0% Diversity : Less than 0 Validation : Less than 0 Brand Archetype Quiz Result: Archetype : Hero Description : The Hero archetype is characterized by qualities such as courage, determination, and a strong desire to make a significant impact. Heroes strive to overcome challenges and inspire others through their actions.

10. Professional Development

11. References Musicians Institute. (2022, January 31). The Importance of Branding in the Music Industry. https://www.mi.edu/the-importance-of-branding-in-the-music-industry/ Icon Collective. (n.d.). How to Brand Yourself: 5 Music Branding Tips. https://www.iconcollective.edu/how-to-brand-yourself-5-music-branding-tips/ Producer Hive. (n.d.). Music Branding Strategies For The Modern Artist & Musician. https://producerhive.com/music-branding-strategies/ Azura Magazine. (n.d.). The Ultimate Guide to Personal Branding for Musicians. https://azuramagazine.com/personal-branding-for-musicians FinModelsLab . (2023). How to assess record label performance with top 7 KPIs. https://finmodelslab.com/blogs/news/top-7-kpis-for-record-label-performance The Indie. (2023). Indie labels: A guide to the independent music scene. https://the-indie.com/articles/indie-labels-guide Putnam, K. (n.d.). Brand Archetype Hero. https://www.kayeputnam.com/brand-archetype-hero/ Port, M. (2013). Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling (3rd ed.). Wiley. https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1