Don T Drink And Drive1

1. Number of drunk driving cases
0
500
1000
1500
2000
2500
2003 2004 2005 2006
Years
NUMBER OF CASES
number of cases

2. Market Analysis
• Mostly people think that they are more strong and more
conscious even though they had a drink, But this not true.
•Over Confidence.
•Studies of injured drivers suggest that driving under the
influence of Alcohol is a growing cause of traffic injuries.
•People who start drinking in their teens or earlier are at
higher risk of becoming alcoholic.Although it usually takes
years for adults to develop alcoholism , teenagers can
become addicted in months. Rates of alcohol abuse are
highest in people aged 18-29, and lowest among those 65
and older.

3. Target Audiences
•Affluent class
•People involved in transportation field
•Also people of middle class of Ages 30 – 52.

4. Awareness
• Through T.V. Channels
•Through News Paper
•Through Posters
•Through Radio station

5. Rules followed in india against drunk and
driving
•The legal limit
As per the Indian Motor Vehicles Act 1988, driving with a blood
alcohol concentration (BAC) of 30mg in 100 ml of blood is
illegal anywhere in India.
•Drinking and driving is serious offence .
•If the driver is caught drunk, the punishment is very severe.
•He is been fined along with imprisonment of six months.

6. LAWS AGAINST DRINKING AND
DRIVING
•(Sec. 185) a drunkard driving or driving under the influence
of drugs.
(a) has in his blood, alcohol exceeding 30 mg/per 100 ml of
blood detected in a test by a breath analyzer, or
(b) is under the influence of a drug to such an extent
as to be incapable of exercising proper control over
the vehicle .
• If he is caught guilty.
•(a) he is been imprisoned for six months, or fine of rs. 2000/-
.
•(b) for the second time he is been imprisoned for 3 years
or a fine of Rs. 3000/-.

7. SOME FACTS ABOUT ALCOHOL
The Misconception The Truth
Alcohol increases your ability to drive
Alcohol makes you less alert and will
reduce your ability to drive safely
Some people drink a lot and don't get
affected by it
Everyone who drinks is affected by it

If you eat a lot first, you will not get
drunk
Food will slow down the effects of
alcohol but will not prevent them
Coffee and a bit of fresh air will help
a drinker sober up
Only time helps a drinker sober up, other
methods just do not work
Stick to beer - it is not as strong as
whisky
A few beers have a the same effect as a
few pegs or a few glasses of wine

8. BREATH ANALYZER
•It’s is a device for estimating blood alcohol
content (BAC).
•It measures the amount of alcohol through
one breath.
•This is major problem.
•Though police has the breath analyzer on the
national highway, its is not being subject to
such checking.

9. IGNITION INTERLOCK
•Its prevents drunk people from driving the
car.
•The operator has to breathes into an
interlock device to determine blood
alcohol concentration.
•If the alcohol is measured above the
level the car does not start .

10. How Does Ignition Interlock
Work?
•Before starting the car the driver needs to blow
into the device.
•If the BAC is above the level the car doesnot start .
•After the engine is started the driver needs to
blow into the device after the specified time limits.
•If the driver forgets to blow into the device there,
is a warning alarm to stop the car.

12. The drunk driver
•If you don’t drink you must still drive defensively.
•Be alert from the people who drive rash, fail to
use headlight at night, etc.
•To stay sober you need to have
(a) a limit on number of drinks.
(b) a time gap of an hour between two drinks
(c) eat something while drinking, it can slow the
effect of the drink.

13. Having fun and getting home safely is
your responsibility!
•Don't get influenced by peer pressure.
•Designate a driver.
•Give your keys to someone you can trust.
•Take a taxi or public transport.