Donna Newman’s Photography Class: Best ideas to launch and grow a new business using Facebook and Twitter

Taught on the campus of Scottsdale Community College, AZ, Donna Newman teaches college photographers and graphic artists how to launch and grow a thriving business using Facebook and Twitter. Step-by-step from concept to mechanics, Donna introduced students to a social media marketing model for their business launch in 2012. They gained tactics and stamina to build and thrive!

Photography Professor David Lloyd raves: "You are a very gifted speaker, Donna. I was equally inspired when I watched your video, addressing my Photography Class, as compared to seeing it LIVE. See it for yourself: http://youtu.be/AgY9H5vWzBU ."

1. Over 21 Tactics to
JumpStart your
Photography Business
using Facebook &
Twitter
Help me
LAUNCH you!

2. 1.Pre-Launch:
“I” Assessment
•What identifies me?
•What interests me?
•What inspires me?

3. 1.Pre-Launch:
Niche
•“Play to your strengths!”
•Murphy Lee: “Wat Da Hook Gon Be?”
•Weddings, Children’s portraits,
sports, cinematography, travel? …

4. Facebook: 800+ million users

5. 2. Facebook:
Profile vs. Fan Page
•# of friends (fans)
•5,000 vs. unlimited

6. 2. Facebook:
Profile vs. Fan Page
•# of friends (fans)
•5,000 vs. unlimited
•Search-engine indexed
•Private vs. Public to Internet

7. 2. Facebook:
Profile vs. Fan Page
•# of friends (fans)
•5,000 vs. unlimited
•Search-engine indexed
•Private vs. Public to Internet
•Analytics
•None vs. “Insights”

8. 3. Facebook:
Create a Business Page
•http://www.facebook.com/pages/cre
ate.php

9. 3. Facebook:
Create a Business Page
•http://www.facebook.com/pages/cre
ate.php
•Keywords in title: Leah Fasten, Boston
Commercial Photography
•Keywords in title: Mira Terra Images
Travel Photography & Services
•Keywords in title: David Lloyd Photography

10. 3. Facebook:
Create a Business Page
•http://www.facebook.com/pages/cre
ate.php
•Create Free Sidebar
www.MySocialMediaAgency.com

12. 3. Facebook:
Create a Business Page
•http://www.facebook.com/pages/cre
ate.php
•Create Free Sidebar
www.MySocialMediaAgency.com
•Custom Landing Page

13. Elan Photography
Elan Photography

16. 4. Facebook:
Develop Content Strategy
A.Use 25 Super Effective Posts Ebook
•Consistency = trust; 3-5/week

17. Weekly Blog Posts on Wall

18. 4. Facebook:
Develop Content Strategy
A.25 Super Effective Posts Ebook
•Consistency boosts trust
•Referral Biz

19. Compliments & Biz on Wall

20. 4. Facebook:
Develop Content Strategy
A.25 Super Effective Posts Ebook
•Consistency boosts trust
•Referral Biz
•Get found on-line

21. Get found on line = SEO

22. 4. Facebook:
Develop Content Strategy
A.25 Super Effective Posts Ebook
•Consistency boosts trust
•Referral Biz
•Get found on-line
•Contests are FUN

23. Sample Theme: Contest

24. 5. Twitter: First Impression …
your “handle”
•Often First & Last Name
•(e.g., @DavidLloydPhoto)

25. 5. Twitter: First Impression …
your “handle”
•Often First & Last Name
•(e.g., @DavidLloydPhoto)
•Photo specialty or region
•(e.g., @TexasStockPhotos or
@WildlifePics)

26. 5. Twitter: First Impression …
Your Bio & Photo

27. 6. Twitter:
What the Heck to Say
•140 CH, Action Words, #hashtags

28. 6. Twitter:
What the Heck to Say
•140 CH, Action Words, #hashtags
•Max Ur Impact w/10 tips for #Autumn
Color #Photography”
http://j.mp/rllbaK @pronaturephotog

29. 6. Twitter:
What the Heck to Say
•140 CH, Action Words, #hashtags
•10 tips for #Autumn Color
#Photography” to Max Ur Impact
http://j.mp/rllbaK
@pronaturephotog
•Tweet 12-5pm EST; 3-5x/day; learn
what works best for your Community

30. 6. Twitter: Show your Passion w Humor

31. 6. Twitter: Follow Chase Jarvis
•Promotes others w/ @mentions

32. 6. Twitter: Follow Chase Jarvis
•Promotes others w/ @mentions
•Engages w/ Followers

33. 6. Twitter: Follow Chase Jarvis
•Promotes others w/ @mentions
•Engages w/ Followers
•Promotes himself - NON slimy way

34. 7. Twitter:
Search.twitter.com
•Enter keywords

35. •Jump into Tweets
•Retweet, Direct Message,
@Mention
7. Twitter:
Search.twitter.com
•Enter keywords

36. •Fan content boosts search engines
•Fans become raving referrals
•Fans are loyal and buy more
Photography & Social Media:
A Perfect Pair
•Engages Fans in a “social” way
•Increase Brand Awareness

37. How can YOU make this
stick?•“I” assessment = looking in

38. •What’s my niche? = looking out
How can YOU make this
stick?•“I” assessment = looking in

39. •What’s my niche? = looking out
How can YOU make this
stick?•“I” assessment = looking in
•www.Google.com/Alerts

40. •What’s my niche?= looking out
How can YOU make this
stick?•“I” assessment = looking in
•www.Google.com/Alerts
•FREE - SocialMention.com

41. •What’s my niche?= looking out
How can YOU make this
stick?•“I” assessment = looking in
•www.Google.com/Alerts
•FREE - SocialMention.com
•Create a Daily System

42. •What’s my niche?= looking out
How can YOU make this
stick?•“I” assessment = looking in
•www.Google.com/Alerts
•FREE - SocialMention.com
•Create a Daily System
•OMG! – best compliment
for a Photographer

43. Over 21 Tactics to
JumpStart your
Photography Business
using Facebook &
Twitter
Help me
LAUNCH you!