Dove soap presentation

1. Presented By:- MD. KASHIF UR RAHMAN ANSARI.
PGPBM (Retail Management)

3. Introduction
•Unilever was arguably the world's first packaged
goods manufacturer
• It is still one of its biggest companies with
operations in every corner of the globe.
• Unilever's foods business is the world's third
largest after Nestle and Kraft.
•In the late 1990s, the group initiated a strategy to
prune its vast portfolio which then numbered
literally thousands of different brands.

5. Dove soaps
Dove Body wash Dove hand wash Dove face care
Dove Tools Dove hair care Dove deodorant
Dove body lotions

6. •In 1955, Dove soap was launched in US. Dove
contained a patented, mild cleansing ingredient, into
the soap category. It was positioned - then and now
- as a "beauty bar" with one-fourth cleansing cream
that moisturizes skin while washing as opposed to
the drying effect of regular soap. Advertisements
reinforced the message by showing the cream being
poured into the beauty bar. In 1979, the phrase
"cleansing cream" was replaced with "moisturizer
cream". In 1979, a Pennsylvania dermatologist
showed that Dove dried and irritated skin
significantly less than ordinary soaps, based on
which Unilever started aggressive marketing and
won more than 24% of the market by 2003.

7. • stearic acid
• coconut acid
• sodium tallowate
• water
• sodium isethionate
• sodium stearate
• sodium chloride
• tetrasodium EDTA
• trisodium
• BHT titanium dioxide
• Sodium benzene sulfonate.

8. Dove All Day Body Wash gives you soft, smooth skin all day so
you can truly enjoy your shower and feel great in your skin
throughout the day.
Dove's special all-day formula contains hydrating emollients that
sink into your skin to moisturize as it cleans so your skin
feels soft, smooth, and supple all day long.

9. Internal competitor
•LUX
•Lifebuoy
•Rexona
External competitor
•Camay
•Royal
•Pears

10. THANK YOU