Dove toothpaste emba final

1. Group Members Himani Chowhan 13031 Hetanshi Desai13030 Palak Aggrawal-13047 Isha Agrawal - 13033 Anubhav Lal 130007 Sayalee Deore 13061

2. introduction Personal care-brand owned by UNILIVER Started in 1957 Came to India in 1995 Imported and marketed by HUL 2004-Uniliver won the “MARKETER” of the year for its DOVE brand

3. Product Range

4. Survey Analysis Which toothpaste do you use?

5. FOR CHILDREN Do you like flavours in your toothpaste?

6. Which flavours do you like?

7. If the flavour was liked, then would the children convince their mom to buy it?

8. FOR YOUTH AND ADULTS Do you use dove products?

9. How would you rate the product knowing that it has a wide range of products for men and women?

10. If dove launched mouthcare products would you use it?

11. Segmentation GEOGRAPHIC  Urban areas Sub-urban areas BEHAVIOURAL  Daily use Teeth Whitening Freshness Anti-Decay Flavors for kids DEMOGRAPHIC  Family Income Age

12. Targeting Target customers – Adults, Youngsters, Kids Dove mouth care will be currently into Selective Specialization Dove Kids for children Dove floss for the sub-urban and urban consumer This type of Targeting means targeting different markets with different products.

13. Positioning Trusted and High quality product Dove grizzle toothpaste infused with cooling crystals giving freshness a whole new dimension with soothing taste Floss for anti cavity for 24hour germ protection Value for money  superior germ fighting formulation

14. INTRODUCING DOVE MOUTHCARE

15. Mouth Care Products

16. DOVE WHITENING AND FRESHNING TOOTHPASTE High Cleaning Silica and Polyphosphates, The polyphosphates are ingredients widely used to prevent surface teeth staining due to plaque formation. one shade whiter teeth in just one week by brushing twice a day Can be it is advised to use the product daily .

17. Decay protection. Protects all the areas of teeth even where the tooth brush does not reach. Protect against root caries. Repairs early decay spots. Dove Dental Floss

18. Kids touch Out of the three flavor- dove chocolate and dove cupcake(vanilla) were preferred the most Flavors helps prevent cavities with dove’s special fluoride formula, antioxidant levels and long hrs of freshness Even if the child swallows the toothpaste it doesn’t cause any harm to the body.

19. Place Competition with home brands like pepsodent close up. With Colgate occupying the largest market share. Competitive advantage- having one distribution channel to provide products to the retailers. More popular in metropolitan cities.

20. Distribution Channel

21. Price Based on competitor’s price Cost of mouth care products Grizzle toothpaste(freshness & whitening) 70grms : 55Rs 150grms : 105Rs Dental floss 250ml : 95Rs 500ml : 170Rs Kid care toothpaste :70 grms Chocolate : 75Rs Cupcake(vanilla) : 85Rs (as vanilla extract is little exp)

22. ADV.COST Television -6 crores Radio – 50 lakhs (93.5 & 94.3 FM) Outdoor -3 crores Magazines – 1.5 crore Newspapers- 2 crores(Times of India) Promotional -2.5 crore

23. Promotion Advertising Print media Outdoor Broadcast Promotional 1)Magazines 1) Billboards media activities 2)Newspapers 2) Transit media 1)T.V 1) Free trial packs 3) kiosk 2) F.M 2) Dental camps 3) Digital 3) Mall activities 4) Sponsorships in reality shows and shows

24. THANK YOU