Dr. Chad Audi: The Visionary Leader Empowering Communities

Dr. Chad Audi’s career is a testament to his unwavering commitment to making a difference. For over 26 years, he’s been dedicated to leading nonprofit organizations with excellence and compassion. Starting as Vice President of Administration and Finance, he worked his way up to become the President & CEO of Detroit Rescue Mission Ministries. Each step of his journey has taught him valuable lessons in problem-solving and leadership. But life isn’t always a smooth journey; it has its uphill battles, and Dr. Chad Audi has experienced them as well.

1. 2024
From Idea to
Triumph The
Squatty Potty Story
Under Armour’s
Campaign:
I Will What I Want-
A Sheer Masterstroke
THE VISIONARY
Leader Empowering Communities

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4. HANNAH B.
A New Era of Business Leadership!
Welcome to the latest issue of Enterprise Wired, where we are thrilled to present our special feature: “The Most Influential
Business Leader to Watch In 2024.” As the world of business continues to evolve at an unprecedented pace, identifying the
trailblazers who are shaping our future has never been more critical. This issue is dedicated to celebrating those visionary
leaders who are not just adapting to change but actively driving it.
In a time marked by rapid technological advancements, shifting economic landscapes, and heightened social consciousness,
the role of a business leader extends beyond traditional management and profit generation. Today’s leaders are tasked with
navigating complex global challenges, fostering innovation, and building sustainable enterprises that can withstand the test of
time. They are the architects of a new era of business, where success is measured not only by financial performance but also
by impact and legacy.
In this issue, you will find in-depth profiles of these remarkable leaders. We delve into their unique journeys, explore the
challenges they have overcome, and highlight the innovative strategies they employ to stay ahead of the curve. These stories
are not only inspiring but also offer valuable insights and lessons for aspiring entrepreneurs and established executives alike.
On the cover of this issue, we have featured the fascinating story of For over 26 years, he’s been dedicated to Dr. Chad Audi.
leading non-profit organizations with excellence and compassion. Starting as Vice President of Administration and Finance,
he worked his way up to become the President & CEO of Detroit Rescue Mission Ministries. Each step of his journey has
taught him valuable lessons in problem-solving and leadership.
As you read through this issue, we hope you feel inspired and motivated to think about your own role in the business world.
Whether you are leading a global corporation, managing a startup, or simply aspiring to make a difference, there is much to
learn from these influential leaders. Their stories remind us that leadership is not just about holding a title, but about making a
meaningful impact and leaving a lasting legacy.
Thank you for being a part of the Enterprise Wired community

5. Harnessing Collective Wisdom: The Power
of Collaborative Decision-making
Navigating the Health Insurance Market:
Understanding Trends and Options
READ MORE
READ MORE
Forecasting the Future: Insights into
Housing Market Predictions
READ MORE
Understanding the Diverse Types of
Market Segmentation
READ MORE
How to Master Time Management
Skills for Success?
READ MORE
Empowering Wellness: The Role of Pelvic
Floor Physical Therapy in Women’s Health
READ MORE
ARTICLES
ON THE COVER
The Most Inuential
Business Leader To Watch
In 2024. READ MORE...
The Most Iconic Business
Leader To Watch In 2024.
READ MORE...

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AARON
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BUSINESS DEVELOPMENT EXECUTIVE
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8. CONTENTS
Dr. Chad
Audi
12.

9. 28.
Article -
Safeguarding Small
Business Stability The
Crucial Role of
Disability Insurance
CSR Activities -
Under Armour’s
Campaign:
I Will What I Want-
A Sheer Masterstroke
32.
22.
Shark Tank -
From Idea to Triumph
The Squatty Potty
Story

12. | 202412

13. What does it mean to be human? Is it the
capacity for empathy, the resilience in the face
of adversity, or the relentless pursuit of hope
amidst despair? These questions lie at the heart
of humanity’s journey, guiding us towards
understanding our collective purpose and
potential. In a world marked by uncertainty and
challenges, leaders like Dr. Chad Audi
illuminate the path forward, embodying the
essence of compassion, resilience, and
transformation.
For over a century, his organization DRMM
has stood as a beacon of hope, offering
essential support to those in need. From
addressing homelessness to combating
substance addiction, DRMM’s mission
transcends mere service provision—it
embodies a profound commitment to nurturing
the holistic well-being of individuals and
communities alike. Leading with Heart
Dr. Chad Audi’s career is a testament to his unwavering commitment to
making a difference. For over 26 years, he’s been dedicated to leading
nonprofit organizations with excellence and compassion. Starting as
Vice President of Administration and Finance, he worked his way up to
become the President & CEO of Detroit Rescue Mission Ministries.
Each step of his journey has taught him valuable lessons in problem-
solving and leadership. But life isn’t always a smooth journey; it has its
uphill battles, and Dr. Chad Audi has experienced them as well.
His journey has been shaped by pivotal moments that have molded his
leadership style and fueled his success. Early in his career, he tackled
financial challenges head-on, turning deficits into reserves and paving
the way for growth. As CEO, he spearheaded the expansion of service
locations from 3 to 21, broadening their reach and impact.
Collaborations with other organizations amplified community
engagement, while his dedication to diversity and inclusion
transformed organizational culture for the better. With his multilingual
skills and deep community ties, Dr. Audi has come to be known not just
as a leader, but as a visionary dedicated to transforming communities
for the better.
www.enterprisewired.com | 13

14. DRMM provides meals, showers, and clothing for
overnight residents, offering a crucial first step
towards recovery and stability. From homeless veterans to struggling women,
DRMM offers transitional and permanent housing to
prevent homelessness and addiction.
DRMM offers withdrawal management and
substance abuse treatment programs, with funding
available from various agencies and donors. With over 115 years of service, DRMM is
committed to helping the hurting and homeless in the
community.
DRMM offers banquet halls for various events like
parties and corporate functions.
DRMM provides a range of programs for the
homeless, addicted, and spiritually lost, offering
opportunities for restoration and a brighter future.
Detroit Rescue Mission Ministries
For over a century, Detroit Rescue Mission Ministries
(DRMM) has been a steadfast beacon of hope, providing
vital support to those in need since its founding in 1909. As
a faith-based, non-profit organization recognized by the
Commission on Accreditation of Rehabilitation Facilities
(CARF), DRMM is at the forefront of combating
homelessness and substance addiction. With a holistic
approach to community service, DRMM addresses the total
person—body, soul, and spirit—catering to their spiritual,
physical, emotional, and social needs. Through a range of
programs and services, DRMM empowers individuals
facing adversity, instilling hope, facilitating rehabilitation,
and fostering pathways to productive and restored lives.
Painting the Future, One Transformation at a Time
Dr. Chad’s vision for the organization is simple yet
profound: it’s all about hope, resilience, and transformation.
He envisions a world where everyone can thrive,
where compassion reaches every corner of the
community, creating positive ripples. Sharing this
vision means telling stories that touch hearts, sharing
real-life experiences, and making sure everyone on
the team feels like they’re part of something big.
Through talks, retreats, and ongoing conversations,
Dr. Chad ensures everyone feels connected and
excited about what we’re building together.
In their recent strategic move to integrate holistic
wellness programs, Dr. Chad Audi and the team
acknowledge the vital link between physical health,
mental peace, and spiritual well-being. This
initiative marks a significant stride towards their
vision of comprehensive care, impacting both their
beneficiaries and team members alike. It underscores
their commitment to treating each individual
holistically, aligning their efforts with a deeper
purpose beyond mere goal achievement.
Empowering Lives for the Detroit Community
Every day, the services provided by DRMM touch the lives of more than 1,800 men, women, and children in the
Detroit community. From providing meals and shelter to offering housing, treatment, and support, DRMM is
dedicated to making a meaningful impact on the lives of those in need.
| 202414

15. Dr. Chad Audi views leadership as an ongoing journey of
personal evolution and spiritual enrichment. He firmly
believes that to effectively serve others, one must
constantly renew and expand themselves. This belief fuels
his dedication to continuous learning and growth, both
intellectually and spiritually. Engaging in reflective
practices, spiritual retreats, and educational programs is
not just about acquiring new skills for Dr. Audi; it’s about
refining his essence and leadership approach.
One significant learning experience for Dr. Audi was
attending a mindful leadership seminar, which profoundly
transformed his perspective. It emphasized leading with
intentions, presence, and awareness, highlighting the
power of stillness and being fully present in each moment.
Dr. Audi sees this as a reminder that growth is an ongoing
process for leaders. He encourages others to embrace
every learning opportunity, not only for personal
development but also to better serve those around them.
By seeking wisdom and understanding, Dr. Audi believes
leaders can pave the way for others with humility and
profound compassion.
+
www.enterprisewired.com | 15

16. It allows him and his team
to connect profoundly
with the needs and
aspirations of their
community, fostering a
culture of compassion and
understanding.
This acts as their moral
compass, guiding every
decision and action to
maintain trust and
uphold the values that
underpin their mission.
With a forward-thinking
mindset, he encourages
fresh perspectives and
creative solutions to tackle
challenges, ensuring the
organization remains
effective and relevant.
A Leader from Heart Leading with Heart
Dr. Chad Audi’s dynamic leadership philosophy is anchored in a sacred triad of empathy, integrity, and innovation:
What truly sets Dr. Chad Audi’s leadership apart is his remarkable resonance with the people. Like the greatest leaders in
history, he understands the importance of making his followers feel heard and represented. Through a blend of structured
dialogues and spontaneous interactions, Dr. Audi ensures that organizational strategies continuously align with shared values
and the greater good. This dynamic and responsive approach fosters a deep sense of trust and knits together a community
united in purpose and strengthened by mutual respect.
Furthermore, he firmly believes in committing to ethics and integrity. For him, these aren’t just rules; they’re the heart of
every decision made. By sticking to these values, Dr. Audi and his team navigate their work with clarity and conviction,
never compromising their integrity. This dedication creates a culture of trust and respect, inspiring everyone to uphold high
moral standards in everything they do. When faced with tough choices, like declining offers that clash with their values, Dr.
Audi’s unwavering stance reinforces their commitment to doing what’s right, even when it’s difficult.
| 202416

17. The Art of Decision-Making
Decision-making is already a complex task,
influenced by numerous factors. However, when
it comes to making decisions for an NGO, the
stakes are even higher. Here, the lives of people
are directly impacted by the choices made,
adding an extra layer of challenge and
responsibility to the process. Dr. Chad Audi’s
approach to decision-making combines rigorous
data analysis with a deep intuitive understanding
of the impact on humanity. He fosters an
environment where innovative thinking and data-
driven decisions work hand in hand, encouraging
both creative and grounded solutions.
This balanced approach ensures that the
organization remains at the forefront of
innovation while maintaining stability and
integrity in its operations. Dr. Audi believes in
involving the entire team in decision-making
processes, especially for significant
organizational endeavors like expansion. By
incorporating diverse insights from team
members at all levels, he ensures that decisions
are effective and enjoy widespread support
across the organization. This inclusive strategy
not only strengthens decision-making but also
reinforces a shared responsibility for the
organization’s success.
Building Strong Teams
Dr. Chad Audi’s commitment to team development stems from a
belief in the transformative power of education and mentorship.
Through continuous learning opportunities and access to the latest
training resources, every team member is empowered to reach
their full potential, preparing them not only for current roles but
also for future leadership positions. Investing in comprehensive
leadership training programs has been instrumental in nurturing
internal talent, resulting in community-based projects that surpass
expectations, setting new standards of excellence.
ŸHandling Conflict and Challenges:
Conflicts are viewed as opportunities for deeper understanding
and cohesion within Dr. Audi’s leadership approach. Mediation
sessions and open dialogue foster a culture where conflicts lead to
collective learning and growth. When faced with significant
budget shortfalls, innovation rather than cuts was chosen,
diversifying funding strategies to navigate challenges and emerge
stronger.
ŸAccountability and Performance:
Dr. Audi emphasizes accountability as crucial to a culture of
excellence, setting ambitious goals and conducting regular
performance evaluations. Addressing underperformance with
compassionate feedback and tailored development plans ensures
continuous improvement and reinforces organizational support for
personal and professional growth.
ŸCommunication and Collaboration:
Open and transparent communication is upheld through regular
updates, Q&A sessions, and an open-door policy. Bridging
communication gaps between departments enhances project
outcomes and strengthens internal relationships, highlighting the
importance of listening and understanding in effective
communication.
ŸBringing in Innovation and Change:
Dr. Audi promotes a culture of innovation through regular
innovation labs and encourages every team member to voice novel
ideas. In leading organizational changes, inclusivity and
transparency are prioritized, involving team members across all
levels to enhance community bonds and navigate challenges
effectively.
www.enterprisewired.com | 17

18. Guidance for Rising Leaders on Navigating Leadership
Dr. Chad Audi extends invaluable advice to emerging leaders, urging them to embrace their roles as stewards of vision and
bearers of hope. He emphasizes the importance of aligning leadership with cherished virtues like compassion, integrity, and
unwavering faith in individual potential. Dr. Audi encourages humility, diligence in service, and infusing every action with
love and spiritual purpose. He reminds emerging leaders that true leadership isn’t measured by accolades but by the positive
impact made on the world through earnest efforts and pure intentions. Dr. Audi wishes for their journey to be blessed with
enriching experiences and guided by the light of wisdom and compassion, as they continue to inspire, transform, and elevate
those around them.
Reflecting on Dr. Chad Audi’s journey, one can’t help but be moved by the
profound privilege of leading, serving, and growing alongside a community of
dedicated individuals. Each step of this collective journey has been about more
than just reaching organizational milestones; it’s been about nurturing a spirit
of service that binds them all. Dr. Audi understands that true leadership is a
calling—a vocation to serve others and make a meaningful impact in the world.
Through this journey, he has come to realize that leadership is not merely about
guiding operations and strategies; it’s a profound spiritual odyssey that
challenges one to align actions with the higher purpose of service and
compassion. This alignment has been Dr. Audi’s guiding light, allowing him to
lead with a heart full of grace and a resolve strengthened by faith. Along the
way, he believes that he’s learned the value of humility—the recognition that
they are mere instruments of a greater good, striving to bring light to darkness,
hope to despair, and love to indifference.
| 202418

19. www.enterprisewired.com | 19

22. | 202422

23. The
Squatty
Potty
Story
“Shark Tank," the hit reality TV show,
has been a springboard for
numerous innovative products and
entrepreneurial dreams. Among the
many success stories, one
particularly stands out due to its
simplicity, utility, and the way it
managed to spark a conversation
about a rather unspoken
subject—bowel health. Squatty
Potty, a product designed to
improve posture for better bowel
movements, was pitched on "Shark
Tank" and not only secured a deal
but also became a household
name. This article delves into the
journey of Squatty Potty from its
inception to its meteoric rise post-
Shark Tank appearance.
www.enterprisewired.com | 23

24. The idea behind Squatty Potty originated in 2011 when Bobby Edwards and his mother,
Judy Edwards, sought a natural solution to alleviate Judy’s chronic constipation. They
discovered that squatting, rather than sitting, could signicantly improve the process of
defecation by aligning the colon in a more natural position. This revelation led them to
create a simple, ergonomic stool that would elevate the feet and simulate a squatting
posture while using a standard toilet.
Initially, the Edwards family handcrafted the stools and sold them locally. However, the
potential for wider adoption was clear. They knew they had a unique product that
addressed a common yet often undiscussed health issue. The challenge was how to bring
it to a broader market.
| 202424

25. In 2014, Bobby Edwards took Squatty
Potty to "Shark Tank," seeking
$350,000 for a 5% equity stake in the
company. The pitch was memorable
and engaging, leveraging humor and
education to break the ice around the
typically taboo subject of bowel
movements. Bobby demonstrated how
the stool worked and emphasized its
health benefits, backed by scientific
reasoning and customer testimonials.
The Sharks were initially skeptical, as
they often are with unconventional
products. However, Bobby’s thorough
presentation and the evident market
potential began to sway them. Lori
Greiner, known as the "Queen of
QVC" and a successful entrepreneur,
saw the product's promise. After some
negotiation, Lori offered $350,000 for
a 10% stake, which Bobby accepted.
Post-shark Tank Success
Securing a deal with Lori Greiner
proved to be a pivotal moment for
Squatty Potty. Lori's expertise in retail
and her extensive network helped
propel Squatty Potty into the national
spotlight. The exposure from "Shark
Tank" and Lori's subsequent marketing
efforts led to a surge in sales. Squatty
Potty reportedly earned over $1 million
in the 24 hours following the episode's
airing. Lori leveraged her QVC platform to reach
millions of potential customers, and
Squatty Potty quickly became a bestseller.
The product’s straightforward utility,
combined with effective marketing,
ensured that it resonated with a wide
audience. Beyond QVC, Squatty Potty
expanded its retail presence to major
stores like Bed Bath & Beyond and
Walmart, further solidifying its market
presence.
Impact On Public Awareness And
Health
Squatty Potty’s success extends beyond
commercial achievements. By bringing
the topic of bowel health into mainstream
conversation, it has contributed to greater
public awareness of the importance of
proper toilet posture. Health professionals
have also acknowledged the benefits of
using such stools to alleviate conditions
like constipation and hemorrhoids.
The company has continuously engaged
with the medical community to promote
its health benefits, further legitimizing the
product. Studies have shown that
squatting can significantly reduce
straining and facilitate easier bowel
movements, which supports Squatty
Potty’s core claims.
THE
SHARK
TANK PITCH
Expansion and Diversification
Riding on the wave of its success,
Squatty Potty has expanded its
product line to include various
models and accessories aimed at
improving bathroom health and
hygiene. They offer different sizes
and styles of stools, catering to
different preferences and bathroom
aesthetics. Additionally, the
company has introduced related
products like bidets and toilet
sprays, broadening its market
reach.
The company’s commitment to
innovation and customer
satisfaction has helped it maintain
a strong market presence. By
continuously improving and
diversifying its product offerings,
Squatty Potty has ensured that it
remains relevant and competitive
in an evolving market.
www.enterprisewired.com | 25

26. One of the most signicant milestones in Squatty Potty’s marketing journey was the
release of the "This Unicorn Changed the Way I Poop" advertisement in 2015. The
whimsical and humorous video featured a colorful unicorn demonstrating the benets
of the Squatty Potty by producing rainbow ice cream, symbolizing healthy bowel
movements.
The ad was an instant viral sensation, garnering millions of views on YouTube and social
media platforms. Its creative approach to a delicate subject matter captured the
public’s imagination and made discussing bowel health more acceptable and even
entertaining. This marketing campaign not only boosted sales but also cemented
Squatty Potty’s place in pop culture.
Squatty Potty’s journey from a simple idea to a multimillion-dollar business is a testament to the power of innovation,
effective marketing, and strategic partnerships. The company’s appearance on "Shark Tank" was a turning point that
transformed it from a niche product to a mainstream sensation. Lori Greiner’s investment and marketing prowess played
a crucial role in this transformation, demonstrating the impact that the right support and exposure can have on a
business.
The viral success of the unicorn ad further showcased Squatty Potty’s ability to creatively engage with consumers and
normalize discussions about health topics that are often considered private or embarrassing. By addressing a common
problem with a simple yet effective solution, Squatty Potty has improved countless lives and continues to do so with its
expanding product range.
In a world where many great ideas struggle to gain traction, Squatty Potty’s story is an inspiring example of how a
combination of innovation, strategic marketing, and effective use of media can lead to remarkable success. It serves as a
model for aspiring entrepreneurs, illustrating that even the most unconventional ideas can achieve mainstream success
with the right approach.
MARKETING BRILLIANCE
The Viral Unicorn Ad
Conclusion
| 202426

28. | 202428

29. mall businesses face numerous challenges in the
S
current entrepreneurship landscape. While most
entrepreneurs around the globe focus on strategies
such as marketing and financial planning, the importance of
safeguarding against unexpected disruptions often goes
unnoticed. One such crucial aspect is disability insurance for
small businesses.
In this article, we’ll explore the indispensable role of
disability insurance and why it’s a cornerstone for ensuring
the stability of your small enterprises.
Understanding Disability Insurance for Small Businesses
Disability insurance is a financial safety net designed to
protect businesses and their employees in the event of a
disability that hampers the ability to work. For small
businesses, the impact of a key team member being unable
to contribute due to disability can be substantial. Disability
insurance steps in to provide income replacement and
mitigate financial strain during the challenging times that
any small business might potentially face.
Key Benefits for Small Businesses
Financial Protection: Disability insurance ensures that your
business can continue to meet its financial obligations, such
as rent, utilities, and payroll, even if a crucial employee is
unable to work. This financial security prevents a temporary
setback from turning into a long-term crisis.
Employee Retention: Offering disability insurance as part
of your employee benefits package can enhance loyalty and
retention toward your small business. Knowing that their
financial well-being is protected in the face of disability
builds a strong sense of security among your team members.
Recruitment Advantage: In a competitive job market,
providing disability insurance sets your small business apart
as an employer that prioritizes the well-being of its staff. This
can attract top talent looking for comprehensive benefits
packages.
Business Continuity: Small businesses often rely heavily on
a few key individuals. If one of these individuals becomes
disabled, the business could be at risk. Disability insurance
ensures continuity by providing the means to hire temporary
staff or cover additional expenses during the recovery period.
Implementing Disability Insurance for Small Businesses
Now that we’ve highlighted the importance of disability
insurance, let’s discuss how small businesses can seamlessly
integrate this protection into their operations.
Evaluate Your Needs: Understand the specific needs of your
business. Consider the roles and responsibilities of key
personnel and assess the potential financial impact of their
absence.
Choose the Right Coverage: Work with an experienced
insurance advisor to choose a disability insurance plan
tailored to your business. Consider factors such as waiting
periods, benefit durations, and coverage limits.
Educate Employees: It is important to clearly communicate
the availability and benefits of disability insurance to your
employees. An informed team is more likely to appreciate the
value of this insurance coverage.
Review and Update: Regularly review your disability
insurance coverage to ensure it aligns with the evolving
needs of your business. Adjustments may be necessary as
your business grows or experiences changes in its structure.
www.enterprisewired.com | 29

30. The Human Element: Navigating Challenges with Empathy
In the realm of small businesses, where teams are often tight-knit, the
human element is paramount. Disability insurance goes beyond being
a financial safeguard; it is a demonstration of empathy towards
employees. Small businesses thrive on the dedication and expertise of
their team members, making the impact of a disability more personal.
By offering disability insurance, you convey a commitment to your
employees’ well-being, fostering a supportive company culture. The
assurance that your business cares for its team members during
difficult times creates a positive work environment, contributing to
increased morale and productivity.
Real-Life Scenarios: Illustrating the Importance
Let’s delve into a couple of hypothetical scenarios to illustrate the
practical significance of disability insurance for small businesses.
Consider a scenario where a key sales executive, pivotal to your
revenue generation, faces a temporary disability. Without disability
insurance, the financial strain on your business could result in missed
opportunities and potential long-term setbacks. Conversely, with the
safety net of disability insurance, you can ensure a seamless
transition, hire temporary assistance, and maintain your business
momentum.
In another scenario, envision a skilled technician in a manufacturing
business encountering a disability. Without proper coverage, the
intricate technical knowledge possessed by this individual might be
challenging to replace quickly, leading to operational disruptions.
Disability insurance becomes the bridge that allows your business to
weather such storms, providing the financial means to secure
temporary expertise until your key team member can return.
Moving Forward: Proactive Measures for Long-Term Success
As your small business evolves, so do its dynamics and challenges.
Proactivity is key to sustaining success. Regularly revisit and reassess
your disability insurance strategy in tandem with your overall
business plan. Ensure that coverage aligns with any changes in the
organizational structure, team composition, or the overall business
landscape.
Moreover, consider conducting workshops or informational sessions
to educate employees about the importance of disability insurance.
This not only enhances their understanding but also fosters a sense of
security, making them feel valued as contributors to the business’s
success.
| 202430

32. | 202432

33. www.enterprisewired.com | 33

34. | 202434

35. www.enterprisewired.com | 35

36. | 202436

37. www.enterprisewired.com | 37

38. The Impact These Campaigns Created:
Under Armour’s dedication to its female consumers
through specific products and innovations has continued
through 2020. The company is releasing its women’s
HOVR Breakthru basketball shoe on September
17—available exclusively through Under Armour and
Dick’s Sporting Goods online and in stores
nationwide—and its Meridian + Moisture Infuse
(M+MI) line on September 23.
The M+MI line is an evolution of their popular
Meridian legging, featuring fabric that helps replenish
lost moisture and keeps the skin hydrated longer.
According to studies, individuals lose an average of one
liter of water every hour of exercise; wearers of the
M+MI line of products benefit from 26% better
moisturization after wearing for three consecutive eight-
hour days.
The line also features a no-slip waistband and side
pockets; two features directly communicated to Under
Armour developers by consumers and athletes through
first-hand feedback.
“Every project is unique and it isn’t a one-size-fits-all
approach, but consumers and athletes are at the center of
our decision making,” said Morgan Goerke, Under
Armour vice-president and general manager of women’s
training & girls. “The new legging platform with the
new waistband innovation coming out was born out of
trying-on events with consumers. We found the
waistband was a defining factor when trying on
leggings, so how do we create a solution for the
waistband that stays put?”
Not to forget the attention to detail by Under Armour. The
innovative products they launched like waistbands, side pockets,
one-size-fits-all approach, are all masterstrokes by the brand.
Magic is created when two giant collaborators come together. In
this case, the giants are of course, Under Armour and Droga5.
Empowering Women in Sports:
One of the most significant impacts of the "I Will What I Want"
campaign is its contribution to empowering women in sports. By
featuring accomplished female athletes such as Misty Copeland,
Lindsey Vonn, and others, Under Armour sends a powerful
message that women can excel in any athletic arena, irrespective
of societal expectations or norms.
Building Connections by Being Digital:
The campaign made excellent use of the available digital
mediums to connect with a global audience. Via sharing the
stories of the featured women and visually striking campaigns,
Under Armour has effectively utilized these channels to spread its
message and engage with consumers. The use of social media
platforms has allowed the campaign to reach and inspire a
diverse and widespread audience.
Conclusion:
Under Armour, with this collaboration, has left a lasting impact
on the world. The contribution of the featured women, the crew
of Droga5, and the brand Under Armour have made us think
about women's issues. A new way to remind society to stop the
discrimination against women and start accepting them the way
they are. The phrase “Teamwork makes the dream work” is very
rightly pointed out via this gem of a campaign. We need more
elements like these to spread awareness among the society.
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