Dr. T. N. Venkata Reddy jdfh sdjh skdjfhjksd

agriculture business start up

1. Jun-24 1
WEL COME

2. Market Research
for Product
Development

3. T N VENKATA REDDY
VISITING FACULTY Prof (Rtd)
DEPT OF AGRIL MARKETING & BUSINESS MANAGEMENT
GKVK UAS
BANAGALORE
[email protected]
1 June 2024 3

4. Market Research for Product Development
Test the depth of water before
jumping into it.

5. Market Research for Product Development
The American Red Cross
recommends a minimum
of9 feetof water depth
for head first dives
including dives from pool
decks.

6. Market Research for Product Development
Market research for new product
development is all about
identifying opportunities and
finding out if it’s worth bringing
the product idea to life.

7. Market Research for Product Development

8. Market Research for Product Development

9. Market Research for Product Development

10. Market Research for Product Development

11. Market Research for Product Development
Market Research
for a
Startup or a
Massive Brand.

12. Market Research for Product Development

13. •iD Fresh Food has built a
brand out of ready-made
idli-dosa batter
•Bengaluru-based iD Fresh
Food's idea of selling
branded idli-dosa batter is
so obvious that no one had
seen it earlier

14. Market Research for Product Development
Organizations often depend
on market research for
new product development to
stay competitive within an
industry.

15. Market Research for Product Development
On average, 33% of new
products fail and never make
it to the shelves.
Investing in new product
research becomes useful.

16. Market Research for Product Development

17. Market Research for Product Development

18. Market Research for Product Development

19. Market Research for Product Development
The Relationship Between Marketing Research and
Product Development
Before any prototypes are even
sketched out, marketers and analysts
study the market to establish a
target audience, a purpose for the
product, and what problems it would
solve.

20. Market Research for Product Development
Market research for new product
development will help to understand
Users' needs,
Potential Risks and
Market Opportunities.

21. Market Research for Product Development
Market research for new product development can focus on
different areas. Can research
Market
Viability,

22. Market Research for Product Development

23. Market Research for Product Development
Market research for new product development can focus on different
areas.Can research
Demand for the
product have in
mind,

24. Product Life Cycle
6/1/2024 24
T.N, Venkata Reddy, Professor KSAMB Chair, Dept. of
Ag.Maco & BM, UAS, GKVK, Bangalore
IntroductionGrowth Maturity Decline
Saturation
<
------
Sales
------
>

<---------------Time--------------->

25. Market Research for Product Development
Market research for new product development can focus on different
areas.
Forecasting the life cycle of a
product will enable the business to
adapt to change accordingly and
prevent the business from being
significantly impacted by market
shift.

26. Market Research for Product Development
Market research for new product development can focus on different
areas.Can research
Target Groups
looking for,

27. Market Research for Product Development
Market research for new product development can focus on different
areas.Can research
Identify Target
Audience,

29. Market Research for Product Development
Market research for new product development can focus on different
areas.Can research
Who are this
product’s target
consumers?

30. Market Research for Product Development
Market research for new product development can focus on different
areas.Can research
Communication
Channels about
Product

33. Market Research for Product Development
Market research for new product development can focus on different areas.Can
research
Does the product
meet consumer
needs?

34. Market Research for Product Development

35. Market Research for Product Development
Market research for new product development can focus on
different areas.Can research
Position the
Product,

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39. Market Research for Product Development
Market research for new product development can focus on
different areas.Can research
Fix the
Price,

40. Market Research for Product Development

41. Market Research for Product Development
Market research for new product development can focus on
different areas.Can research
Does the expected price of
the product match its
perceived benefits by
consumers?

42. Market Research for Product Development
Market research for new product development can focus on
different areas. Can research
Promoting
the product

44. Market Research for Product Development
Market research for new product development can focus
on different areas. Can research
Identify
Competitors.

45. Market Research for Product Development

46. ONLINE SALES
BIG
BASKET
Jun-24 46

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48. Market Research for Product Development
Market research for new product development can focus on
different areas. Can research
What existing
products will this
product compete
against?

49. Market Research for Product Development

50. Market Research for Product Development
A competitive analysis is fruitful.
Product development teams can co-
create the market requirements
documents with their marketing
counterparts.
Can improve over existing products.

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