[DSC MENA 24] Yasser_El_Bendary - How NLP & LLMs model can excel in comprehending the intricacies of the Arabic language.pptx

Annotated Arabic-English Receipt Dataset for Key Information Extraction and Classification

1. 1

2. Unleashing the Power of AI How NLP & LLM models can excel in comprehending the intricacies of Arabic Language

3. In today's digital world, personal data protection laws are of utmost importance for businesses. With the increasing amount of personal data being collected, it is crucial to comply with these laws to ensure the privacy and security of individuals' information. At the same time, AI can leverage first-party data to provide valuable insights to businesses that can help them make better decisions and improve their bottom line. Today, we will explore how AI can use first-party data to create behavioral scoring systems and KYC for banks and financial institutions, enhance customer understanding, and optimize customer acquisition strategies. We will also discuss the benefits of having your own LLM service to provide powerful AI capabilities and why it requires thorough planning to enhance enterprise profitability. Introduction

4. Enhancing Customer Understanding First-Party Data vs. Anonymized Data Behavioral Scoring Systems Data collection and Extraction Technology and How it works Case Studies Market Insights Benefits of Custom LLM Service CONTENTS

5. Enhancing Customer Understanding 01

6. AI provides financial institutions, brands ,merchants with invaluable insights into their customer base, allowing them to optimize their customer acquisition strategies and predictive analytics. For example, AI can help businesses understand the preferences and behavior of individual customers, providing personalized recommendations and marketing messages. It can also help identify high-value customers and predict which customers are most likely to churn, allowing businesses to take proactive measures to retain them. With AI, businesses can analyze vast amounts of data in real-time, identifying patterns and trends that would be impossible for humans to detect . Enhancing Customer Understanding

7. 02 First-Party Data vs. Anonymized Data

8. First-party data refers to information collected directly from customers, such as their purchase history or website behavior. Anonymized data, on the other hand, is data that has been stripped of any personally identifiable information. While anonymized data can still provide valuable insights, it lacks the context and specificity that first-party data offers. AI can leverage first-party data to provide more valuable insights because it allows for a deeper understanding of customer behavior & preferences. By analyzing first-party data, AI can identify patterns and make predictions with greater accuracy, leading to more effective marketing strategies and personalized experiences for customers. First-Party Data vs. Anonymized Data

9. Behavioral Scoring Systems 03

10. Behavioral scoring systems are a powerful tool for banks and financial institutions to assess credit risk and make informed lending decisions. By leveraging first-party data, AI can create highly accurate behavioral scoring models that take into account a wide range of factors, including spending patterns, transaction history, and demographic information. AI algorithms are able to analyze customer data and generate a comprehensive credit score that takes into account a range of factors beyond traditional credit history. This allows the bank to make more informed lending decisions and offer better rates to customers who might otherwise be overlooked by traditional credit scoring models. Behavioral Scoring Systems

11. Data Collection and Extraction 04

12. Data extraction Data Capturing Our DEEP LEARNING AI software will read in real-time any receipts whatever it is ( Hardcopy or Digital ) Also, our algorism able to understand and categorized the data in receipts using NLP technology . Data Extraction Data is extracted in a structured format with line item detail including but not limited to; date, time, retailer name, payment methods, products details, tax, and total paid money . Product Intelligence We get insight into products purchased with details on category, SKU, full description, and Prices from our extensive Big Data Platform. CUSTOMER MERCHANTS SUPPLIERS

13. Data extraction

14. And 21 more images Image Uploading Phase 1 Image slicing Phase 2 Text Extraction Phase 3 Fields Extraction Phase 4 And 21 more image   "text" : [             [                 "Carrefour كارفور" ,                 " MALL OF EGYPT بك م" ,                 " L" ,                 " لالفئرة ساازية الديترجاع لال ٢٤ ساعة" ,                 " Keep rcpt For refund/exchange" ,                 "1 day Fresh food, 30 days others" ,                 "622201898310" ,                 "T 79.95 فوطه وجه 100 X50 سا" ,                 "200000492412" ,                 "( M) 05. تبرع م .سيتي للاعاقة" ,                 "**** TOT 80.00" ,                 "Cash 100.00" ,                 "CHANGE 20.00" ,                 "SERVED BY MOHAMED ELIAS" ,                 "TOTAL NUMBER DF ITEMS SOLD = -2" ,                 "18/12/21 18:41 211 09 0096 117" ,                 "INVOICE NO :" ,                 "6021100900962112181841" ,                 "Prices Include VAT" ,                 "On Subjected Items Only" ,                 "Brought to you by MAJID AL FUTTAIM" ,                 "42XXX*********X**X**XXXXXXXXXX*XXXXX" ,                 " شكرا لتبرعكم" ,                 " DB ي  س" ,                 "الف" ,                 "بقيمة EGP ,05 بنيه" ,                 " Donat ions are not refundable" ,                 "A*2****************************************"             ]         ]   " meta_data " : [             {                 " field_name " : " الاجمالي" ,     " field_value " : “80 .00 "             },             {                 " field_name " : " التاريخ / Date" ,                 " field_value " : "18/12/21"             },             {                 " field_name " : " الوقت Time" ,                 " field_value " : "18:41 "             },             {                 " field_name " : “ invoice_number " ,                 " field_value " : "6021100900962112181841" },             {                 " field_name " : “ cashier_name " ,                 " field_value " : " MOHAMED ELIAS " } },             {                 " field_name " : “ branch_name " ,                 " field_value " : “MALL OF EGYPT" }         ], Data extraction

15. And 21 more images Items Extraction Phase 5 Item Analyzer Phase 6   {             " item_name " : " T 79.95 فوطه وجه 100 X50 سا " ,             " item_quntity " : " 1 " ,             " item_price " : " 79 . 95 " ,             " item_discount " : "" ,             "item_ barcode" : " 622201898310 " ,             " item_totals " : " 79 . 95 "         }, Searching Attribute Value Item Name Arabic فوطة وجه قطن 50 100 x سم - اسود Item Name English Cotton More Face Towel - 50 x 100 cm - Black Item Barcode 6222018983104 Item Unit piece Item Category Furniture & Home Deco / Carpets Covers & Pillows / Towels & Robes Item Average Price 84.95 Item Tags Material : Cotton – Size : 50 x 100 cm - Color : Black – Brand : No Brand Item Image https://cdnprod.mafretailproxy.com/sys-master-root/hec/h6f/17176677416990/552146_main.jpg_200Wx200H Prices Detected Date Price 2022-03-04 19:28:20.480 79.95 2022-04-21 10:19:21.627 89.95   "items" : [         {             " item_name " : " T 79.95 فوطه وجه 100 X50 سا " ,             " item_quntity " : " 1 " ,             " item_price " : " 79 . 95 " ,             " item_discount " : "" ,             "item_ barcode" : " 622201898310 " ,             " item_totals " : " 79 . 95 "         },         {             " item_name " : " تبرع م .سيتي للاعاقة " ,             " item_quntity " : “1" ,             " item_price " : “0.05" ,             " item_discount " : "" ,             "item_ barcode" : " 200000492412 " ,             " item_totals " : “0.05"        }     ]   Data extraction

16. 05 Technology and How it works

17. Artificial Intelligence wiring?

18. Deep learning & NLP Deep Learning and Neural Networks are synonymous. It’s a part of machine learning based on a set of algorithms that attempt to model high level of abstractions in data by using deep graph with multiple processing layers, composed of multiple linear and non- linear transformations . W h a t w e s ee W h a t t h e c o m pu t er “ s ee s ”

19. Use cases 06 Consumer’s empowerment using AI tools

20. Merchants can know if their customers are not coming to buy their Shelf Products Use Case 1 Knowing Customer Behavior throughout their day

21. By analyzing first party data coming from users, Platforms can profile the right customer persona Use Case 2 Customer Persona

22. Category Total % House Rent & Utilities Expenses 10,520 24.53% School Quarter Installment 10,000 23.32% Mom & Dad Expenses 6,000 13.99% Kids Expenses 3,517 8.20% Outing 2,383 5.56% Grocery 2,256 5.26% House Supplements 2,219 5.17% Protein 1,212 2.83% Fast Food 968 2.26% Cloths - Mom 900 2.10% Fruits & vegetable 800 1.87% Pharmacy 605 1.41% Kids Expenses 396 0.92% Personal Care 360 0.84% Cosmetics 307 0.72% Confectionary 221 0.52% Detergents 119 0.28% Tips & Parking 96 0.22% Grand Total 42,878 100.00% Use Case 3 expenditure breakdown

23. Actual Spend Predicted Spend A.I platform can predict and adapt to the consumer spending habit, and recommend spending strategies, to maximize savings and optimize spending Use Case 4 Customer Spending Recommendation

24. Use Case 5 Product Recommendation Helping consumers find top alternative products, while saving the most money.

25. 07 Market insights It is all about data…

26. Chicken Industry Sample Report

27. 08 Custom LLM Service

28. Deploying a custom LLM service can provide businesses with powerful AI capabilities that are tailored to their specific needs. By creating a unique solution, companies can enhance profitability by gaining valuable insights into their data and optimizing their operations. However, it is important to note that deploying a custom LLM service requires thorough planning. This involves identifying the specific requirements of the business and designing a solution that meets those needs. It also requires ongoing maintenance and updates to ensure that the system continues to operate effectively . Benefits of Custom LLM Service

29. Conclusion In conclusion, it is clear that complying with personal data protection laws is of utmost importance for businesses. However, leveraging AI to provide valuable insights can also be a game-changer. By using first-party data instead of anonymized data, AI can create behavioral scoring systems and KYC for banks and financial institutions, as well as optimize customer acquisition strategies for brands and merchants. Deploying your own custom LLM service requires thorough planning, but the benefits are worth it. With powerful AI capabilities at your fingertips, you can enhance enterprise profitability and gain a deeper understanding of your customer base. It is time for businesses to take action and embrace the potential of AI while ensuring compliance with personal data protection laws.

30. Thank You Yasser El-Bendary [email protected] http://www . discoapp.ai/ +02 012 23122942