E-Business Management LECTURE Slides-01-05

WELCOME TO THE LECTURE SERIES ON E-BUSINESS MANAGEMENT 1 1/29/2023 Afzal Hossain (Assistant Professor)

Course Name: E-Business Management Course Code: ALD-2304 2 1/29/2023 Afzal Hossain (Assistant Professor)

Course Teacher: Afzal Hossain Assistant Professor Department of CSE Army IBA E-mail: [email protected] Contact: 01920979195 3 1/29/2023 Afzal Hossain (Assistant Professor)

e-business 1/29/2023 Afzal Hossain (Assistant Professor) 4 E-Business Management

E-BUSINESS 1/29/2023 Afzal Hossain (Assistant Professor) 5 E-business or Online business means business transactions that take place online with the help of the Internet. E-business is an abbreviation for electronic business. The term e-business came into existence in the year 1996. E-business has made shopping easy for us. We don’t need to go anywhere physically. We can shop from home and get great deals too.

E-BUSINESS 1/29/2023 Afzal Hossain (Assistant Professor) 6 E-Business (electronic business ) is the conduct of business processes on the Internet.

E-BUSINESS 1/29/2023 Afzal Hossain (Assistant Professor) 7 Categories of E-business:

E-BUSINESS 1/29/2023 Afzal Hossain (Assistant Professor) 8 Basic Medium of E-Business, E-Commerce, E-Marketing…….. Intranet Extranet Internet

E-BUSINESS 1/29/2023 Afzal Hossain (Assistant Professor) 9 Characteristics of E-Business are- All the regular activities need to be done through electronic media. An E-Business needs to ensure its Web presence. This means the goal of E – Business concept can’t be 100% fulfill if it fails to present itself on the web. Intranet, Extranet and Internet are its basic requirement.

E-BUSINESS 1/29/2023 Afzal Hossain (Assistant Professor) 10 Advantages of E-Business It is easy to setup an E-Business. E-Business can be operated from any part of the world. It saves time of customers. It ensures better service by performing multifunction. E-Business tend to reduce human resource which impacts in saving money. E-Business ensures better customer relationship as it becomes easier to communicate with the customers. There is no restrictive time of business in E-Business like traditional businesses. An E-Business can operate its activities 24*7. It becomes easier to deal with all vast data in E-Business.

E-BUSINESS 1/29/2023 Afzal Hossain (Assistant Professor) 11 Disadvantages of E-Business are- Security issue is one of the constraints of E-Business system. After purchasing a product it takes some time to deliver which may not be convenient all the time. In E-Business the chance tangibility is very less which tend to like through in the vague. In electronic media it is easy to harass the customer or the owner by misusing the information. Till now all type of people are not tech oriented. So in E-Business, size of the target audience decrease.

E-BUSINESS 1/29/2023 Afzal Hossain (Assistant Professor) 12 Common Part of E-Business: E-Commerce M-Commerce F-Commerce E-Government E-Governance Digital Marketing 5.1 E-Marketing 5.2 Tele-Marketing 6. E-Procurement

E-COMMERCE 1/29/2023 Afzal Hossain (Assistant Professor) 13 E-Commerce or Electronic Commerce means buying and selling of goods, products or services over the Internet. E-commerce is also known as electronic commerce or Internet commerce. These services provided online over the Internet network. Transaction of money, funds, and data are also considered as E-commerce.

E-COMMERCE 1/29/2023 Afzal Hossain (Assistant Professor) 14 E-Commerce: E-commerce is a subset of E-Business that involves buying and selling goods and services through the Internet. Different perspectives for e-commerce: 1. A communications perspective – the delivery of information, products or services or payment by electronic means. 2. A business process perspective – the application of technology towards the automation of business transactions and workflows. .

E-COMMERCE 1/29/2023 Afzal Hossain (Assistant Professor) 15 Different perspectives for e-commerce: 3. A service perspective – enabling cost cutting at the same time as increasing the speed and quality of service delivery. 4. An online perspective – the buying and selling of products and information online.

1/29/2023 Afzal Hossain (Assistant Professor) 16 Characteristics of E-Commerce are- Establishment of B-to-B relationship. Electronic payment. E-distribution of products & services. Exchange of information. Pre and post-sales support. Customer relationship management E-COMMERCE

1/29/2023 Afzal Hossain (Assistant Professor) 17 Features: E-Commerce provides following features Non-Cash Payment − E-Commerce enables use of credit cards, debit cards, smart cards, electronic fund transfer via bank's website and other modes of electronics payment. 24x7 Service availability − E-commerce automates business of enterprises and services provided by them to customers are available anytime, anywhere. Here 24x7 refers to 24 hours of each seven days of a week. E-COMMERCE

1/29/2023 Afzal Hossain (Assistant Professor) 18 Features: E-Commerce provides following features Advertising / Marketing − E-commerce increases the reach of advertising of products and services of businesses. It helps in better marketing management of products / services. Improved Sales − Using E-Commerce, orders for the products can be generated anytime, anywhere without any human intervention. By this way, dependencies to buy a product reduce at large and sales increases. Support − E-Commerce provides various ways to provide pre sales and post sales assistance to provide better services to customers. E-COMMERCE

1/29/2023 Afzal Hossain (Assistant Professor) 19 Features: E-Commerce provides following features Inventory Management − Using E-Commerce, inventory management of products becomes automated. Reports get generated instantly when required. Product inventory management becomes very efficient and easy to maintain. Communication improvement − E-Commerce provides ways for faster, efficient, reliable communication with customers and partners. E-COMMERCE

1/29/2023 Afzal Hossain (Assistant Professor) 20 E-COMMERCE

1/29/2023 Afzal Hossain (Assistant Professor) 21 Traditional Commerce v/s E-Commerce E-COMMERCE Sr. No. Traditional Commerce E-Commerce 1 Heavy dependency on information exchange from person to person. Information sharing is made easy via electronic communication channels making little dependency on person to person information exchange. 2 Communication/ transaction are done in synchronous way. Manual intervention is required for each communication or transaction. Communication or transaction can be done in asynchronous way. Electronics system automatically handles when to pass communication to required person or do the transactions.

1/29/2023 Afzal Hossain (Assistant Professor) 22 Traditional Commerce v/s E-Commerce E-COMMERCE Sr. No. Traditional Commerce E-Commerce 3 It is difficult to establish and maintain standard practices in traditional commerce. A uniform strategy can be easily established and maintain in e-commerce. 4 Communications of business depends upon individual skills. In e-Commerce or Electronic Market, there is no human intervention. 5 Unavailability of a uniform platform as traditional commerce depends heavily on personal communication. E-Commerce website provides user a platform where al l information is available at one place.

1/29/2023 Afzal Hossain (Assistant Professor) 23 E-Commerce - Business Models E-Commerce or Electronics Commerce business models can generally categorized in following categories. E-COMMERCE Business - to - Business (B2B) Business - to - Consumer (B2C) Consumer - to - Consumer (C2C) Consumer - to - Business (C2B) 5. Business - to - Government (B2G) 6. Government - to - Business (G2B) 7.Government - to - Citizen (G2C)

1/29/2023 Afzal Hossain (Assistant Professor) 24 Business - to - Business (B2B) E-COMMERCE

1/29/2023 Afzal Hossain (Assistant Professor) 25 Business - to - Consumer (B2C) E-COMMERCE

1/29/2023 Afzal Hossain (Assistant Professor) 26 Consumer - to - Consumer (C2C) E-COMMERCE

1/29/2023 Afzal Hossain (Assistant Professor) 27 Consumer - to - Business (C2B) E-COMMERCE

1/29/2023 Afzal Hossain (Assistant Professor) 28 Business - to - Government (B2G) E-COMMERCE

1/29/2023 Afzal Hossain (Assistant Professor) 29 Government - to - Business (G2B) E-COMMERCE

1/29/2023 Afzal Hossain (Assistant Professor) 30 Government - to - Citizen (G2C) E-COMMERCE

1/29/2023 Afzal Hossain (Assistant Professor) 31 E-Commerce - Payment Systems : Some of the modes of electronic payments are following: Credit Card Debit Card Smart Card E-Money Electronic Fund Transfer (EFT) E-COMMERCE

1/29/2023 Afzal Hossain (Assistant Professor) 32 Advantages of E-Commerce are- Faster buying or selling procedure, as well as easy to find products and services. Much faster transactions available 24/7. Customers can easily select products from different providers without moving around physically. More reach to customers, there is no theoretical geographic limitations. Easy to start and manage a business. E-COMMERCE

1/29/2023 Afzal Hossain (Assistant Professor) 33 Higher quality of services and lower operational costs. By proper management, can bring the best return on advertisements. Helps to gather customers from all over the world instead of being limited in one region. Helps to identify and observe new suppliers, partners and customers properly. Can provide the advantage of personalization and customization of products. A minimum and maximum limit is given to the wholesalers for ordering products. E-COMMERCE

1/29/2023 Afzal Hossain (Assistant Professor) 34 Disadvantages of E-commerce are- Any one, good or bad, can easily start a business. And there are many bad sites, which eat up customers’ money. The buyer cannot touch or feel the product online. There is no guarantee of product quality. The customer has to wait for delivery of their product E-COMMERCE

1/29/2023 Afzal Hossain (Assistant Professor) 35 Perishable goods bought online can get spoiled during delivery. Mechanical failures can get quite more punishing. It is difficult to know when an online site is safe to use. Customer loyalty becomes a bigger issue, as there is a minimal direct customer-company interaction. Hackers target web shops more often than you think. E-COMMERCE

1/29/2023 Afzal Hossain (Assistant Professor) 36 Relationship Between E-Business and E-Commerce E-COMMERCE

M-COMMERCE 1/29/2023 Afzal Hossain (Assistant Professor) 37 M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets. Mobile commerce popularly known as m-commerce is actually just a subset of e-commerce. It is essentially a way of carrying thousands and millions of retail shops in our pocket.

M-COMMERCE 1/29/2023 Afzal Hossain (Assistant Professor) 38 M-Commerce refers to the use of mobile devices such as a mobile phone, a smartphone, for conducting the transactions. Mobile commerce refers to the use of small mobile devices to send and receive information. M-commerce is becoming so popular, so companies have to develop the websites to be viewed correctly on mobile devices. Example: Nordstrom

1/29/2023 Afzal Hossain (Assistant Professor) 39 Characteristics of M-commerce are- Allows the user to process a transaction fast Helps reduce costs for the seller. A mobile commerce operation doesn't need an office at all. Requires very little maintenance from the seller. M-COMMERCE

1/29/2023 Afzal Hossain (Assistant Professor) 40 The advantages of M-commerce include- Added customer retention by being more easily accessible. More convenience for customers in comparing prices, reading reviews and making purchases without the need of a desktop computer. Wider variety of products and services. Automates a businesses’ point of customer contact and sales. M-COMMERCE

1/29/2023 Afzal Hossain (Assistant Professor) 41 Has a very wide reach. A huge part of the world’s population has a mobile phone in their pocket. So the sheer size of the market is tremendous. Helps businesses target customers according to their location, service provider, the type of device they use and various other criteria. This can be a good marketing tool. M-COMMERCE

1/29/2023 Afzal Hossain (Assistant Professor) 42 Disadvantages of M-commerce include- A poorly executed mobile experience can deter customers from making purchases. The existing technology to set up an m-commerce business is very expensive. It has great start-up costs and many complications arise. Mobile payment options are not available in every geographic location and may not support every type of digital wallet. M-COMMERCE

1/29/2023 Afzal Hossain (Assistant Professor) 43 In developing countries the networks and service providers are not reliable. It is not most suitable for data transfer. There is the issue of security. There are many concerns about the safety of the customer’s private information. And the possibility of a data leak is very daunting. Businesses must know and comply with tax laws and regulations of all countries they ship to (some businesses will avoid this by only allowing purchases and shipping from their country of origin). M-COMMERCE

E-GOVERNMENT 1/29/2023 Afzal Hossain (Assistant Professor) 44 E-Government is the use of information and communication technologies (ICTs) to improve the activities of public sector organizations. It is also known as E-Gov. E-Government refers to the use of Internet technology as a platform for exchanging information, providing services and transacting with citizens, businesses, and other arms of government.

1/29/2023 Afzal Hossain (Assistant Professor) 45 Characteristics of E-Government are- Use information communication infrastructure. Efficiency. Transparency. Customer-orientation. Responsiveness. Participation. Knowledge based government. E-GOVERNMENT

1/29/2023 Afzal Hossain (Assistant Professor) 46 Advantages of E-government are- Providing online services and applications. High efficiency of administrative process. Reliable data source for rules, law regulation and etc. Being able to have direct contact with the government with vice-versa. Increase of trust of the citizens to the government. Faster data access and availability. Achieving objectives and reaching out to the citizens to satisfy their needs. Decrease in costs. E-GOVERNMENT

1/29/2023 Afzal Hossain (Assistant Professor) 47 Disadvantages of E-government are- Fear of identity theft because of sharing personal information. Lack of trust from the citizen’s side in using the E-services. E-literacy because not all citizens have the essential computer skills. Digital divide that means some people have complete access to the Internet while others don’t, therefore not all can access the services. Having some automation of outdated services, which cause inflexibility for the citizens. E-GOVERNMENT

E-GOVERNANCE 1/29/2023 Afzal Hossain (Assistant Professor) 48 E-governance, expands to electronic governance, is the integration of Information and Communication Technology in all the processes, with the aim of enhancing government ability to address the needs of the general public. The basic purpose of e-governance is to simplify processes for all like government, citizens, businesses, etc. at National, State and local levels.

1/29/2023 Afzal Hossain (Assistant Professor) 49 Characteristics of E-governance are- Usually considered the blend of centralized and decentralized approaches. Key decisions are collectively made and then standardize across the enterprise. Competencies are decentralized at strategic business units or levels, with knowledge sharing across the enterprise. Generally high IT costs but more responsive to business needs. Governance is typically done through committees, with a large potential for sharing across different areas. E-GOVERNANCE

1/29/2023 Afzal Hossain (Assistant Professor) 50 Advantages of E-governance are- Improved efficiency, cost reduction and savings. Time saving. Better communication facilitation between governments and citizens. Online access of services. Less bureaucracy and E-participation. E-GOVERNANCE

1/29/2023 Afzal Hossain (Assistant Professor) 51 Disadvantages of E-governance are- Lack of equality in public access to the internet. Lack of trust and cyber crime. Hyper-surveillance. False sense of transparency. Accountability. E-GOVERNANCE

1/29/2023 Afzal Hossain (Assistant Professor) 52 E-MARKETING E-Marketing: E-Marketing (Electronic Marketing) are also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing. E-marketing is the process of marketing a product or service using the Internet. E-marketing not only includes marketing on the Internet, but also includes marketing done via e-mail and wireless media. It uses a range of technologies to help connect businesses to their customers.

1/29/2023 Afzal Hossain (Assistant Professor) 53 E-MARKETING

1/29/2023 Afzal Hossain (Assistant Professor) 54 TELE-MARKETING Tele-Marketing: Telemarketing is a very common form of marketing companies use to connect with potential customers of their products or services. Historically, telemarketing consisted of companies making telephone calls to existing or potential customers. With new technology, telemarketing has expanded to include video conferencing calls as well, although those are typically conducted with existing customers. Telemarketing is often used to try to sell a product or service, but it can also take the form of surveys or information gathering. For instance, political campaigns use telemarketing heavily prior to elections to inquire about voting preferences.

1/29/2023 Afzal Hossain (Assistant Professor) 55 TELE-MARKETING Features of Telemarketing- Telemarketing occurs by phone. The purpose is to make marketing of a product or service not selling a product, It can be done by phone calls, SMS and so on.

1/29/2023 Afzal Hossain (Assistant Professor) 56 TELE-MARKETING Advantages Provide a more interactive and personal sale service Create an immediate rapport with your customers Explain technical issues more clearly Generate leads and appointments Sell from a distance to increase your sales territory Reach more customers than with in-person sales calls Sell to both existing and new customers Achieve results that are measurable

1/29/2023 Afzal Hossain (Assistant Professor) 57 TELE-MARKETING Disadvantages Telemarketing can be resented - particularly when dealing with business-to-consumer customers, and when calls are made in the evenings Customer lists may not always be clean and opted-in - this leaves you with a potential risk of breaking the law Customer lists can be very costly Telemarketing has a negative image that could damage your business' reputation - if carried out poorly

1/29/2023 Afzal Hossain (Assistant Professor) 58 TELE-MARKETING Disadvantages Telemarketing has the potential to replace a sales team and this could lead to negative feelings among employees Training staff can be time-consuming and costly An outside service provider can result in your losing control over your sales processes because the people doing the work aren't your employees

1/29/2023 Afzal Hossain (Assistant Professor) 59 Differences BASIS FOR COMPARISON E-COMMERCE E-BUSINESS Meaning Trading of merchandise, over the internet is known as E-commerce. Running business using the internet is known as E-business. What is it? Subset Superset Is it limited to monetary transactions? Yes No What they carry out? Commercial transactions Business transactions Approach Extroverted Ambient Requires Website Website, CRM, ERP, etc. Which network is used? Internet Internet, Intranet and Extranet. E-Business between E-Commerce:

1/29/2023 Afzal Hossain (Assistant Professor) 60 Differences E-Business E-Government Electronic business (e-business) refers to the use of the Web, Internet, intranets, extranets or some combination thereof to conduct business. E-business is similar to e-commerce, but it goes beyond the simple buying and selling of products and services online. E-Government is the use of information and communication technologies (ICTs) to improve the activities of public sector organizations. E-business includes a much wider range of businesses processes, such as supply chain management, electronic order processing and customer relationship management. Some definitions restrict e-government to Internet-enabled applications only, or only to interactions between government and outside groups. Here, we do not - all digital ICTs are included; all public-sector activities are included. E-business processes, therefore, can help companies to operate more effectively and efficiently. But e-commerce is not at the heart of e-government. The core task of government is governance, the job of regulating society, not marketing and sales. E-Business between E-Government:

1/29/2023 Afzal Hossain (Assistant Professor) 61 Differences E-Business E-Government Electronic business is a broader term that encompasses other common terms such as e-commerce and e-tailing. E-government gives New Public Management fresh blood. As more of companies' sales, marketing and other internal business processes are conducted digitally, electronic business processes such as customer relationship management (CRM), enterprise resource planning (ERP), and content management are becoming increasingly important. e-government is not only or even primarily about reforming the work processes within and among governmental institutions but is rather about improving its services to and collaboration with citizens, the business and professional community, and nonprofit and nongovernmental organizations such as associations, trade unions, political parties, churches, and public interest groups. E-Business between E-Government:

1/29/2023 Afzal Hossain (Assistant Professor) 62 Differences BASIS FOR COMPARISON E-BUSINESS M-COMMERCE Meaning Any kind of commercial transaction that is concluded, over the internet using electronic system is known as e-commerce. M-commerce refers to the commercial activities which are transacted with the help of wireless computing devices such as cell phone or laptops. Which device is used? Computers and Laptops Mobiles, tablets, PDA's, iPad etc. Developed In 1970's In 1990's What is it? Superset Subset Ease of carrying device No Yes Use of internet Mandatory Not mandatory Reach Narrow i.e. it is available only in those places where there is internet along with electricity. Broad due to its portability. E-Business between M-Commerce:

1/29/2023 Afzal Hossain (Assistant Professor) 63 Differences E-Business E-Marketing e-business is a little different as it is not limited to, commercial transactions, but it also provides other services. E-Marketing (Electronic Marketing) are also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing e-business refers to undertaking industry, trade, and commerce, with the help of information technology and communication. E-marketing is the process of marketing a product or service using the Internet. E marketing not only includes marketing on the Internet, but also includes marketing done via e-mail and wireless media. E -Business Between E-Marketing:

1/29/2023 Afzal Hossain (Assistant Professor) 64 Differences E-Business E-Marketing Online shopping, online banking, teleconferencing, electronic tickets, instant messaging are some of the common business application related to e-business. It uses a range of technologies to help connect businesses to their customers. E -Business Between E-Marketing:

1/29/2023 Afzal Hossain (Assistant Professor) 65 Differences E-Business Telemarketing Electronic business (e-business) refers to the use of the Web, Internet, intranets, extranets or some combination thereof to conduct business. E-business is similar to e-commerce, but it goes beyond the simple buying and selling of products and services online. Telemarketing is a very common form of marketing companies use to connect with potential customers of their products or services. E-business includes a much wider range of businesses processes, such as supply chain management, electronic order processing and customer relationship management. Telemarketing consisted of companies making telephone calls to existing or potential customers. With new technology, telemarketing has expanded to include video conferencing calls as well, although those are typically conducted with existing customers. E-Business Between Telemarketing:

1/29/2023 Afzal Hossain (Assistant Professor) 66 Differences E-Business Telemarketing E-business processes, therefore, can help companies to operate more effectively and efficiently. Telemarketing is often used to try to sell a product or service, but it can also take the form of surveys or information gathering. Electronic business is a broader term that encompasses other common terms such as e-commerce and e-tailing. For instance, political campaigns use telemarketing heavily prior to elections to inquire about voting preferences. As more of companies' sales, marketing and other internal business processes are conducted digitally, electronic business processes such as customer relationship management (CRM), enterprise resource planning (ERP), and content management are becoming increasingly important. There are many industries that rely heavily on telemarketing, such as: Cable and Internet services Home security systems Financial services Vacation and time share Charitable organizations E-Business Between Telemarketing:

HOW TO START AN E-BUSINESS 1/29/2023 Afzal Hossain (Assistant Professor) 67

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 68 1. Generating e-Business Ideas: Before beginning to build an e-business, you must have a solid idea of the products and services you want to offer via the Web: Search in the Web to discover what exists . Are the Web sites you find providing exceptional services, or could they be offering more? Visit other sites offering different services and determine their best features.

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 69 2. Plan: A business plan enables you to envision your e-business on paper for evaluation purposes. It serves as a presentation of your business’ objectives and long-term expectations, forcing prospective e-businesses to state their goals clearly prior to beginning the project.

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 70 How to Define Your Business Plan? Primary Purpose Strategy Support Business Model Process

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 71 How to Define Your Business Plan? Primary Purpose What do you intend to sell? What services will you provide?

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 72 How to Define Your Business Plan? Strategy How your product or service fits into the market? How is it different from existing products or services? How will it be profitable?

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 73 How to Define Your Business Plan? Support How do you justify these as support to the idea? Have you conducted research? What is your market? Who are your customers? Who is on your management team and what are their credentials? How will you generate revenue? What are your expenses?

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 74 How to Define Your Business Plan? Business Model What model will you implement? How will you conduct transactions?

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 75 How to Define Your Business Plan? Process List the steps you feel are necessary to build your e-business. Does more research need to be conducted before you can move forward? Investors will want to know where their money is being allocated.

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 76 3. Evaluating Risk In the past few years, many Internet companies have experienced rapid growth. However, many others have struggled to get off the ground, to find funding and, especially, to make a profit. It is important to review the current market. What businesses are successful? Which are struggling?

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 77 4 . Finding Funding and Going Public: Building an e-business can be an expensive and risky venture, whether it be an extension of a large brick-and-mortar business or a new business. Competition is intense, determining your market niche and reaching your target audience often require significant financial backing. An Internet incubator is a company that specializes in the development of Internet businesses. Often, incubators will serve as the financiers, as well as work with the development team for creating e-businesses.

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 78 5 . Putting Your Plan Into Action Choosing a Domain Name Supply-Chain Management: Distributors, Vendors and Shipment Providers Web-Site Hosting Web Design and Development Setup Marketing Strategy Enhancing the User Experience Protecting Your e-Business Preparing for New Technologies

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 79 Putting Your Plan Into Action( Choosing a Domain Name ): your domain name is the key element of your website. It can make or break you, so it’s crucial to choose a domain name that works for your business. Importance: It’s your “first impression”. Your URL is the first thing your visitors will see. A good domain name can make a positive and lasting impression, while a bad domain name can send visitors running. It affects SEO. While exact match domains (EMDs) are no longer a necessity, keywords in your domain name can still help your SEO ranking. It defines your brand. We’ll talk about this in a minute – your domain name is a branding opportunity! The right domain name can increase brand recognition.

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 80 Putting Your Plan Into Action( Choosing a Domain Name ): Important factors of choosing a domain name- Use .com, .org or .net (most popular ones) Brandable over generic Shorter is better Easy to type Easy to pronounce Avoid hyphens and numbers Consider using a keyword that reflects your website Think long-term over short term Check if it’s not trademarked Use domain name generators when stuck

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 81 Putting Your Plan Into Action( Choosing a Domain Name ): Use .com, .org or .net (most popular ones)

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 82 Putting Your Plan Into Action( Choosing a Domain Name ): Use .com, .org or .net (most popular ones)- When you choose your domain name extension, you can be sure of one thing: “.com” is still the best. According to research from Domain Name Stat, 43% of all domains have the “.com” extension. Why? Well, “.com” is the most familiar and easiest to remember. While there are many successful websites with a “ .net ” and “.org”, your website will probably do better if it has a “.com” extension. It’s the safest bet. Advice : Go with .com. If that’s taken, try .net or .org. If these are taken too, you’d be better off brainstorming a new domain name. And oh! – Avoid those weird extensions like “.club”, “.space”, “.pizza” and so on.

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 83 Putting Your Plan Into Action( Choosing a Domain Name ): Brandable over generic- Creative and brandable are always better than generic. Remember: Your domain name is how visitors will find, remember, and share your company on the web. It is the foundation of your brand. Here’s the main difference between a brandable and generic domain name: A brandable domain name is unique and stands out from the competition, while a generic domain name is usually stuffed with keywords and unmemorable.

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 84 Putting Your Plan Into Action( Choosing a Domain Name ): Shorter is better

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 85 Putting Your Plan Into Action( Choosing a Domain Name ): Shorter is better According to research from DataGenetics.com , a blog by Nick Berry, the most common name length is approximately 12 characters. All of this data shows that you should keep your domain name concise. Aim for 6-14 characters – and remember the shorter, the better. Most likely the shorter domain names are taken a LONG time ago and sold for thousands of dollars. If you can’t find something short, make it brandable.

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 86 Putting Your Plan Into Action( Choosing a Domain Name ): Easy to type Think of some of the most popular websites in the world. What comes to mind? Google, Facebook, Twitter, Instagram, Yahoo, CNN… One big thing they have in common is that they’re all easy to spell. Your visitors should be able to type your domain name without a problem. If you have to explain the spelling more than once for it to be understood, it’s too complicated! The last thing you want is for the potential visitors to mistype your domain and end up on a different website! Here’s an easy way to test this… Tell 10 people your potential domain name and ask them to spell it. If more than a few people struggle to spell it, you need to simplify it.

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 87 Putting Your Plan Into Action( Choosing a Domain Name ): Easy to pronounce- As easily as your domain name rolls off the tips of your fingers, it should roll off the tip of your tongue. This makes it easier for visitors to share your domain name by word-of-mouth and makes it easier for you to share your site with friends and potential customers. You can test this the same way as with the “spelling”. Write your domain name on a piece of paper and ask 10 people to pronounce it. If more than a few people struggle to pronounce it, you should simplify it. Here’s what to keep in mind: You want your domain name to be passed along easily by you and others. The only way for that to be possible is if it’s 1) easy to spell and 2) easy to pronounce .

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 88 Putting Your Plan Into Action( Choosing a Domain Name ): Avoid hyphens and numbers- Remember how your domain name should be easy to spell and pronounce? Hyphens and numbers make it more difficult. Imagine explaining Facebook if it had a hyphen in there… “Have you seen this new site Face-Book? There’s a hyphen in there by the way, between the ‘Face’ and the ‘Book.’” Facebook might not have spread so quickly if that was the case. The bottom line? Your domain name should be smooth and punchy – hyphens and numbers get in the way of that. Stick to the letters!

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 89 Putting Your Plan Into Action( Choosing a Domain Name ): Consider using a keyword that reflects your website- Keywords can help to improve your SEO – you need to tread carefully here! If you try to awkwardly stuff keywords into your domain, it comes across as generic (like we talked about before). If you choose to use keywords, put the keywords at the beginning of your domain. That’s where they’ll be the most powerful for your ranking. You can find keywords with tools like Google Keyword Planner and Keywordtool.io .

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 90 Putting Your Plan Into Action( Choosing a Domain Name ): Think long-term over short term- Are you ready to select your domain? You should be because it will be one of the biggest elements that define your business and brand for years. If you decide to change the domain in the future, it will cost you money, branding, and SEO rankings. In short – it’s a huge pain! When you’re choosing your domain, think long-term. For example, if your company helps businesses optimize their websites for SEO, you could choose a domain name like, “OptimizedSEO.com”

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 91 Putting Your Plan Into Action( Choosing a Domain Name ): Think long-term over short term- If you think there’s a chance you might expand to more general digital marketing services in the future, like email marketing, PPC, etc. then it might be wise to reconsider your domain name. You don’t want to pin yourself down to a certain niche if you think you might expand out of that niche. Therefore, keep your long-term vision in mind when picking your domain name.

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 92 Putting Your Plan Into Action( Choosing a Domain Name ): Check if it’s not trademarked- Before you move forward with a specific domain name, check to see if the name is available on social media sites, as well as if there are any trademarks already registered to the name. To build your brand, it’s ideal to have the same name across your domain and social networks. This builds familiarity and makes it easy for your visitors, fans, and customers to find you around the web. Avoid legal issues; you should stay away from names that already have trademarks.

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 93 Putting Your Plan Into Action( Choosing a Domain Name ): Check if it’s not trademarked- How can you quickly check social networks and trademarks for your potential domain name? It’s quite easy with a tool like Knowem . Search your potential domain name – it’ll show you if it’s available throughout over 25 popular social networks and if there are any trademarks already registered to the name. If it’s taken, consider tweaking it so that you can create original social media profiles.

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 94 Putting Your Plan Into Action( Choosing a Domain Name ): Use domain name generators when stuck- At this point, you should have at least a general idea of some possible words to put in your domain. Some of those words may already be taken, trademarked, or just don’t have the “sound” you’re looking for. That’s where domain name generators come into play. These generators can turn your ideas into fresh, available domains.

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 95 Putting Your Plan Into Action( Choosing a Domain Name ): Use domain name generators when stuck- Here are some of our favorite domain name generators to try out: Wordoid This tool allows you to plug in a word; it will come up with ideas that either contain that word, begin with that word or end with that word. Lean Domain Search This tool matches your keyword with other keywords and generates a list of available domains . DomainHole This tool allows you to search keywords, find expired domains, generate new names, and more.

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 96 Putting Your Plan Into Action ( Supply-Chain Management )- Distributors, Vendors and Shipment Providers

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 97 Putting Your Plan Into Action ( Web-Site Hosting ): Hosting a website means that you put your website files on a special computer called server. This computer makes your website files publicly accessible on the internet, so anyone can visit it. In order for other people around the world to see the website, these special computers have a particular set of software installed. This software is called a web server. A web server’s basic job is to receive incoming requests and respond by sending the requested page to the user’s browser.

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 98 Putting Your Plan Into Action ( Web-Site Hosting ): Website hosting in three easy steps Buy a domain name: The first step to creating a website is registering a domain name. A domain acts as an internet address. This is the permanent location where internet users can find a website. Unique domains can be registered through accredited domain registrars such as Namecheap.

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 99 Putting Your Plan Into Action ( Web-Site Hosting ): Website hosting in three easy steps Select a hosting provider: Every site needs a web host — the company that provides servers that store your website and make it available online for others to view. Domain registrars typically offer web hosting. It's also possible to buy a domain name and web hosting separately.

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 100 Putting Your Plan Into Action ( Web-Site Hosting ): Website hosting in three easy steps Choose a hosting plan : Before you start building your website, you need two things: a domain and hosting for it. There are five main types of hosting available : Shared , Managed WordPress , VPS , Dedicated , and Reseller . For new sites, a good shared hosting account or managed WordPress account are good places to start as they are cheap and easy to maintain. When a site grows bigger, you can upgrade to VPS or dedicated hosting — they offer more bandwidth and disk space to handle the traffic of larger websites, as well as greater control over server configuration.

1/29/2023 Afzal Hossain (Assistant Professor) 101 Putting Your Plan Into Action ( Web Design and Development ) : Website Development Process ( 7 Steps) Information Gathering, Planning, Design, Content Writing and Assembly, Coding, Testing, Review and Launch, Maintenance. Steps Of E-Business

1/29/2023 Afzal Hossain (Assistant Professor) 102 Putting Your Plan Into Action ( Web Design and Development ) : Website: A website is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Steps Of E-Business

1/29/2023 Afzal Hossain (Assistant Professor) 103 Putting Your Plan Into Action ( Web Design and Development ) : Website design Website design is the process of creating websites. It encompasses many different skills and disciplines in the production and maintenance of websites. It has been identified as a key factor for the acceptance and success of the websites and electronic business. Steps Of E-Business

1/29/2023 Afzal Hossain (Assistant Professor) 104 Websites created from scratch require a fairly detailed understanding of HTML coding, but we can easily create a website by using a free hosting service like Weebly, Wix, Word Press, or Google Sites. Website creators tend to be much easier for first-time designers to use than HTML. Putting Your Plan Into Action ( Web Design and Development ) : Process of Website design 1. Determine whether we want to use a website creator: Steps Of E-Business

1/29/2023 Afzal Hossain (Assistant Professor) 105 Putting Your Plan Into Action ( Web Design and Development ) : Process of Website design 2. Map out the site: Before we even open a website creator, we should know approximately how many pages we want our website to have, what the content on each of those pages should be, and the general layout of important pages such as the home page and the "About" page. Steps Of E-Business

1/29/2023 Afzal Hossain (Assistant Professor) 106 Putting Your Plan Into Action ( Web Design and Development ) : Process of Website design 3. Use intuitive design: While there's something to be said for fresh ideas, our website's basic design should follow established guidelines such as navigation options, a menu icon, a search bar, helpful links. Steps Of E-Business

1/29/2023 Afzal Hossain (Assistant Professor) 107 Putting Your Plan Into Action ( Web Design and Development ) : Process of Website design 4. Be consistent : Whatever text font, color palette, image theme, and design options we choose, we have to make sure that we use the same decision throughout our website. It can be incredibly jarring to see one font or color scheme used for the "About" page when a completely different one was used for the home page. Steps Of E-Business

1/29/2023 Afzal Hossain (Assistant Professor) 108 Putting Your Plan Into Action ( Web Design and Development ) : Process of Website design 5. Add navigation options: Placing direct links to important pages on our website at the top of the home page will help direct first-time visitors to the content that matters. Most site creators add these links by default. Steps Of E-Business

1/29/2023 Afzal Hossain (Assistant Professor) 109 Putting Your Plan Into Action ( Web Design and Development ) : Process of Website design 6. Use colors which complement each other: Like any other kind of design, website design relies on visually pleasing combinations of color; because of this, picking theme colors which go together is crucial. Steps Of E-Business

1/29/2023 Afzal Hossain (Assistant Professor) 110 Putting Your Plan Into Action ( Web Design and Development ) : Process of Website design 7. Consider using a minimalist design: Minimalism encourages cool-tone colors, simple graphics, black-on-white text pages, and as little embellishment as possible. Because minimalism requires little in the way of fancy elements, it's an easy way to make our website look professional and attractive without requiring much work. Steps Of E-Business

1/29/2023 Afzal Hossain (Assistant Professor) 111 Putting Your Plan Into Action ( Web Design and Development ) : Process of Website design 8. Make unique choices: Straight lines and gridlocked web elements are safe bets, but making a few unique stylistic decisions will both lend personality to our site and help our site stand out. Steps Of E-Business

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 112 Putting Your Plan Into Action ( Setup Marketing Strategy ) : 1. Optimize Your Site for Search 2. Include Reviews on Product Pages 3. Use Content Marketing 4. Guest Post 5. Market on Social Media 6. Put Influencers to Work for You 7. Start Email Marketing 8. Create a Shoppable Instagram Putting Your Plan Into Action ( Setup Marketing Strategy ) : PPC Ecommerce Marketing Strategies 9. Google AdWords 10. Facebook & Instagram Ads 11. Promoted Pins 12. Retargeting The High-Tech Ecommerce Strategies 13. Develop an App with Push Notifications 14. Target Virtual and AugmentedReality Technologies

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 113 Putting Your Plan Into Action ( Enhancing the User Experience ) E-BUSINESS

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 114 Putting Your Plan Into Action ( Enhancing the User Experience ): What is UX and Why is it Important? UX stands for user experience, which encompasses all aspects of the end-user’s interaction with the company, its services, and its products. It’s important to note that this includes interactions in different devices, which have varying screen sizes. If you have a great user experience on desktop, but not on mobile, you can still risk losing potential customers. According to data gathered by Experience Dynamics, 52 percent of users stated that a poor mobile experience made them less likely to engage with a company. With ever-increasing traffic coming from mobile devices to eCommerce sites, it’s important to make the respective changes so that the site looks good on any screen.

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 115 Putting Your Plan Into Action ( Enhancing the User Experience ): What is UX and Why is it Important? A good user experience can also help you increase your order value by allowing customers to find the products they are looking for faster and by allowing them to discover new ones easily—not to mention, the shopping experience would be so pleasant, customers would want to stay on your site longer, also increasing the chances of them purchasing more items. Additionally, good UX can help you retain more customers, which increases your customer return rate. This happens because shoppers are more willing to return to an eCommerce store they found pleasant and easy to use.

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 116 Putting Your Plan Into Action ( Enhancing the User Experience ): 9 Unique Ways to Improve UX Guide Users with Personalized Product Recommendations Organized & Easy to Navigate Website Structure Get Customer Feedback Offer Save to Wishlist Option Allow Users to “Drop a Hint” Create an Omnichannel Experience Create Trust with Transparency Offer Social Proof Engage, Re-Engage, and Award

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 117 Putting Your Plan Into Action ( Enhancing the User Experience ): 9 Unique Ways to Improve UX- Guide Users with Personalized Product Recommendations. For instance, you can have product recommendations to display similar products to the one the customer is viewing in a section called “Customers who bought this item also bought …”

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 118 Putting Your Plan Into Action ( Enhancing the User Experience ): 9 Unique Ways to Improve UX- Organized & Easy to Navigate Website Structure So, what makes a good website navigation? It depends on your ideal customers and the way they shop. This will determine your product classification and what categories you choose to highlight on your main menu. However, there are common best practices that can be used to enhance the user experience. Start by choosing your top menu categories. If you’re selling products for both men and women, these will usually be the categories that would be at the top, together with the top category products.

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 119 Putting Your Plan Into Action ( Enhancing the User Experience ): 9 Unique Ways to Improve UX- Get Customer Feedback make the appropriate changes. Many times, customers even provide suggestions for improvement, saving retailers the time of guessing the answer. There are some basic components that are key to having a successful feedback process. One of them is having automation. Automate feedback request emails to be sent out after a customer’s first purchase and after set periods of time. This will guarantee consistency and allow you to scale the process. Otherwise, sending emails one by one, whenever you get a chance to remember, can be very time-consuming and ineffective.

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 120 Putting Your Plan Into Action ( Enhancing the User Experience ): 9 Unique Ways to Improve UX- Offer Save to Wishlist Option

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 121 Putting Your Plan Into Action ( Enhancing the User Experience ): 9 Unique Ways to Improve UX- Allow Users to “Drop a Hint” Saving an item to a list works well when customers are shopping for themselves, but what about when they are looking to get a gift from someone else? Having a “drop a hint” or a registry type of option allows users to send “hints” to others for gift ideas. Let’s say it’s the wedding anniversary of Mary and John, and John is asking Mary for gift ideas. If Mary visits a site like Tiffany & Co. that offers this option, she can easily send a nice hint to John about her ideal gift, therefore providing a good user experience for both.

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 122 Putting Your Plan Into Action ( Enhancing the User Experience ): 9 Unique Ways to Improve UX- Create an Omnichannel Experience In a multichannel purchasing world, providing a unified or omnichannel experience is key to success. It will ensure all your visitors get the same messaging and brand image regardless of the platform they are on or the device they are using. In turn, this cohesiveness provides a better user experience and makes your brand more memorable. Otherwise, a lack of consistency can confuse customers and their expectations about your store. Should they choose your store for fast shipping, high quality, or affordable pricing? Delivering mixed messages can make your unique value proposition lose power.

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 123 Putting Your Plan Into Action ( Enhancing the User Experience ): 9 Unique Ways to Improve UX- Create Trust with Transparency The more transparent your website can be with information, such as product details, company policies, and shipping, the more trust you’ll be able to gain from your visitors. Being transparent can help your visitors feel more confident about their purchase, knowing that they have all the information they need to make an informed decision. In doing so, it creates a more comfortable, enhanced user experience.

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 124 Putting Your Plan Into Action ( Enhancing the User Experience ): 9 Unique Ways to Improve UX- Offer Social Proof Social proof can be shown through customer reviews, user generated content like social media feeds, or the number of followers or email subscribers. Any data you can provide that shows support from others can influence visitors to gain more trust in your store, in turn, reducing potential doubts or concerns about your products, which makes for a better user experience.

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 125 Putting Your Plan Into Action ( Enhancing the User Experience ): 9 Unique Ways to Improve UX- Engage, Re-Engage, and Award Customer journeys don’t end with their first purchases. In addition to asking for feedback, it’s essential to engage with them constantly to keep at the top of their minds. You can do this with the help of emails and social media ads. Once your customers return to your store, figure out how you can make their experience as efficient as possible. For instance, you can show them a list of the products they last viewed or added to their cart. Awarding top customers with special offers and product exclusives can also serve as encouragement to bring them back to the site. Once more, make sure that any special promotional codes or offers are easily redeemable. Otherwise, it can cause a bad user experience.

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 126 Putting Your Plan Into Action ( Protecting Your e-Business ): In the last couple of years, online businesses have reached the highest point yet. It seems like, nowadays, you only need a good business idea combined with a well-thought-out strategy to reach millions around the world. But, as your online business grows, so does the number of potential cybersecurity threats. Reportedly, more than 60 percent of small businesses have experienced some sort of cyber-attack. Yet almost half of the respondents had no idea how to protect their businesses against versatile security risks including phishing, advanced malware, zero-day and ransomware attacks. Knowing how to protect your online business is crucial for keeping your money, data or even reputation safe.

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 127 Secure Wi-Fi Network Set up Firewall Mobile Users Educate Your Employees on Cyber Safety Use two-factor authentication. Use a personal verification system. Review your Error Messages Putting Your Plan Into Action ( Protecting Your e-Business ): Choose a Secure Hosting Service Switch to HTTPS Provide your Employees Email Best Practices Email Security Best Practices Strong Passwords Keep Software Up-to-Date Protect your Computer Network Backup Frequently

Steps Of E-Business 1/29/2023 Afzal Hossain (Assistant Professor) 128 Putting Your Plan Into Action Preparing for New Technologies

1/29/2023 Afzal Hossain (Assistant Professor) 129 E-Business E-Business Model

The E-Business model, like any business model, describes how a company functions, how it provides a product or service, how it generates revenue, and how it will create and adapt to new markets and technologies. An E-Business model is simply the approach a company takes to become a profitable business on the Internet. In a successful business, all of its business model components work together in a co-operative and supportive fashion. 1/29/2023 Afzal Hossain (Assistant Professor) 130 E-Business Model

With the rise in popularity of E-Commerce, people are increasingly finding themselves thinking about opening an online business. Seven different E-Business models to consider are business to consumer (B2C), business to business (B2B), consumer to consumer (C2C) and consumer to business (C2B), business to government (B2G), government to Business (G2B), and government to citizen (G2C) 1/29/2023 Afzal Hossain (Assistant Professor) 131 E-Business Model

Business-to-Consumer B2C Another common E-Commerce business model is business to consumer, or B2C. This business model involves a business that sells products directly to consumers online. A website following the B2C business model sells its products directly to a customer. A customer can view the products shown on the website. The customer can choose a product and order the same. The website will then send a notification to the business organization via email and the organization will dispatch the product/goods to the customer. 1/29/2023 Afzal Hossain (Assistant Professor) 132 E-Business Model

Consumer to Business C2B The consumer to business, or C2B, e-commerce model is not as common as the other types, but it is becoming more prevalent. In this model, a consumer approaches a website showing multiple business organizations for a particular service. The consumer places an estimate of amount he/she wants to spend for a particular service. For example, the comparison of interest rates of personal loan/car loan provided by various banks via websites. A business organization who fulfills the consumer's requirement within the specified budget, approaches the customer and provides its services. 1/29/2023 Afzal Hossain (Assistant Professor) 133 E-Business Model

Business to Business B2B The largest e-business model based on generated revenue is business to business, or B2B. B2B firms are those who market directly to other businesses and governments rather than to individual customers. With the B2B model, both the seller and buyer are business entities. B2B transactions may be from manufacturer to wholesaler, wholesaler to retailer, or retailer to retailer. The number of B2B transactions that take place is far greater in number than the other transaction types because many B2B transactions happen along the supply chain. In such a case, the only transaction involving the customer is the final sale. The goal is to connect businesses to their suppliers, distributors and other parts of the supply chain. B2B sites connect businesses with each other through electronic communication: email, internet. As an example, a wholesaler places an order from a company's website and after receiving the consignment, sells the end product to the final customer who comes to buy the product at one of its retail outlets. 1/29/2023 Afzal Hossain (Assistant Professor) 134 E-Business Model

Consumer to Consumer C2C While B2B and B2C business models are conventional and straightforward, the consumer to consumer, or C2C, model is less prevalent. Also referred to as citizen to citizen, the C2C business model involves transactions between two consumers. The consumers are the buyers and sellers. They use a third-party online marketplace that facilitates the trade. One of the main advantages of the C2C model is that it does not require any intermediaries such as wholesalers, distributors or retailers. It only needs a platform, which allows for low transaction costs between the consumers. A website following the C2C business model helps consumers to sell their assets like residential property, cars, motorcycles, etc., or rent a room by publishing their information on the website. Website may or may not charge the consumer for its services. Another consumer may opt to buy the product of the first customer by viewing the post/advertisement on the website. 1/29/2023 Afzal Hossain (Assistant Professor) 135 E-Business Model

Business to Government B2G B2G model is a variant of B2B model. Such websites are used by governments to trade and exchange information with various business organizations. Such websites are accredited by the government and provide a medium to businesses to submit application forms to the government. 1/29/2023 Afzal Hossain (Assistant Professor) 136 E-Business Model

Government to Business G2B Governments use B2G model websites to approach business organizations. Such websites support auctions, tenders, and application submission functionalities. 1/29/2023 Afzal Hossain (Assistant Professor) 137 E-Business Model

Government to Citizen G2C Governments use G2C model websites to approach citizen in general. Such websites support auctions of vehicles, machinery, or any other material. Such website also provides services like registration for birth, marriage or death certificates. The main objective of G2C websites is to reduce the average time for fulfilling citizen’s requests for various government services. 1/29/2023 Afzal Hossain (Assistant Professor) 138 E-Business Model

1/29/2023 Afzal Hossain (Assistant Professor) 139 E-Business Payment

As traditional businesses and E-businesses are different from each other to many aspects, the payment systems also differ from each other. Usually most of the traditional businesses prefer hand-to-hand payment system where, E-businesses have many options. All the options for payment system related to E-business is discussed here. 1/29/2023 Afzal Hossain (Assistant Professor) 140 E-Business Payment

Cash on delivery: The most common term of payment for E-Businesses is cash on delivery. Here, we order something from online shops, then pay after the product is delivered. This method is very common, convenient and reliable for the customers as there is no chance of deception. Order the product>get the product>check the product>pay; very easy and convenient process. 1/29/2023 Afzal Hossain (Assistant Professor) 141 E-Business Payment

Credit Card: Payment using credit card is one of the most common mode of electronic payment. Here, the bank pays from the customer’s account for the product or service. Customer does no need to have sufficient balance in his/her account. This process needs the submission of customer’s credit card number and verification. The customer can pay the bills to the bank afterwards. 1/29/2023 Afzal Hossain (Assistant Professor) 142 E-Business Payment

Debit Card: Payment using debit card is as popular as that of the credit card. There is a little difference between credit card and debit card, the payment processes are same anyway. The main difference is to have sufficient balance in the customer’s account in this method. 1/29/2023 Afzal Hossain (Assistant Professor) 143 E-Business Payment

E-Money Transaction: There are some payment systems where the customer has to have an account on the particular E-wallet. These E-wallets can be loaded by the users and then they can transfer money and can pay for their purchased product or taken services. For instance, Paypal is a name of money transaction organization known worldwide. 1/29/2023 Afzal Hossain (Assistant Professor) 144 E-Business Payment

Mobile banking: There are some banks which provide this service to the users where, even the users do not have to have any bank account. The customers have to register and verify themselves using the national ID card and then they can use their phone numbers as their money transaction account number. This process is also very convenient and easy. These accounts can also be used as their E-wallet besides just money transfer. Many E-business organizations and online shops prefer these mobile banking systems for the payment. For example: Bkash , Rocket, Nogod , Sure Cash etc. 1/29/2023 Afzal Hossain (Assistant Professor) 145 E-Business Payment

1/29/2023 Afzal Hossain (Assistant Professor) 146 Components of E-Business

ORGANIZATION 1/29/2023 Afzal Hossain (Assistant Professor) 147 An organization is an entity, such as a company, an institution or an association, comprising one or more people and having particular purpose. In the field of e-business, the purpose needs to achieve based on various technologies such as the internet and other related network technologies in an environment referred to as the Internet Cultural Era (ICE). Components of E-Business

NECESSITY OF ORGANIZATION 1/29/2023 Afzal Hossain (Assistant Professor) 148 Mechanism for management in action: Organization is not only a chart but also a mechanism for management in action. So many management actions such as direction, motivation, co-ordination and control help in organizing function. Facilitate in management and operation: Organization is directly or indirectly related to well-defined work, authorities, responsibilities and account-abilities. Managers and other employees are benefited by appropriate functional activities. It helps in smooth and effective management operation giving effective functional activities. Components of E-Business

NECESSITY OF ORGANIZATION 1/29/2023 Afzal Hossain (Assistant Professor) 149 Effective delegation: All level of management must make the decisions. Sufficient level of authority and responsibility must be delegated to make the decisions. When the delegation of authority and responsibility is affected all level of employees can make the decisions easy. Growth and diversification: Organization offers clear division of work, delegation of authority and responsibility, the relationship among resources etc. These activities helps in growth and diversification function. On the other hand, good organizations give the clear cut frame work to do work too. Components of E-Business

NECESSITY OF ORGANIZATION 1/29/2023 Afzal Hossain (Assistant Professor) 150 Optimum use of technological resources: Organizations use machines, equipment and tools. With the help of organizations many sophisticated technologies and improved materials are used. Use of the latest technologies help in efficiency improvement. Use of human resource: Human resource must be properly utilized. Organizations help in great utilization of manpower by placing right people and right place in the basis of their qualification, experience, skill and knowledge etc. Developing employees and motivating them are the most important tools to use the human resources. Components of E-Business

NECESSITY OF ORGANIZATION 1/29/2023 Afzal Hossain (Assistant Professor) 151 Flexibility: Organizations may be changed according to the needs of environment and changing circumstances. The organizational structure must be flexible that helps to adjust in external as well as internal environment. Productivity increment: When the authorities and responsibilities are given to all employees they can make decision in their working level, appropriate adjustment of resources is the most important management function which help to increase the productivity. Components of E-Business

MANAGEMENT 1/29/2023 Afzal Hossain (Assistant Professor) 152 Organizations are made up of people known as MANAGEMENT . It is employees who provide leadership, stewardship and follower-ship in every organization. They formulate strategies to help organizations achieve their specific objective. They constantly learn new and innovative ideas to help transforming their organizations from mediocrity to greatness. It is them who make things happy in all organizations, even those operated by machines and robots which, after all were designed by people. Components of E-Business

1/29/2023 Afzal Hossain (Assistant Professor) 153 Components of E-Business Management Decision Making formulate action plans to solve organizational problems.

1/29/2023 Afzal Hossain (Assistant Professor) 154 The main asset of any organization is it's employees because- Employees are the face of an organization. Employees are the first customer of an organization. Employees are essential for providing goods or services. Skilled and knowledgeable employees are the operators of an organization. Employees can motivate each other to make a significant difference. Employees are the nurturers of an organization. Employees are major contributors to profits and worth of an organization. Employees are the base of a strong and long running organization. Components of E-Business MANAGEMENT

1/29/2023 Afzal Hossain (Assistant Professor) 155 Components of E-Business Technology Computer Software Computer Hardware Data management Technology Networking and Telecommunications T echnology

SOFTWARE 1/29/2023 Afzal Hossain (Assistant Professor) 156 Software for electronic business is the engine behind the scenes of online store, making it possible to easy manage inventory, add or remove products, calculate taxes and everything else required to manage a website and fulfill order. E-commerce is rapidly growing industry. As demand for e-commerce increases, so does the number of software tools and platforms designed to help business capture leads, generate revenue and grow. Finding and using effective platforms can help the organization to reach it's goal. Components of E-Business

SOFTWARE 1/29/2023 Afzal Hossain (Assistant Professor) 157 Some e-commerce software are:- Shopify BigCommerce WooCommerce Magneto Squarespace Wix Google Analytics Looker Components of E-Business

SOFTWARE 1/29/2023 Afzal Hossain (Assistant Professor) 158 Shopify: Shopify is one of the most widely recognized ecommerce platforms due to its comprehensive tool bundling and usability. It's easy-to-use software allows customers to create an intuitive online store, even if they have no technical experience. Components of E-Business

SOFTWARE 1/29/2023 Afzal Hossain (Assistant Professor) 159 BigCommerce: BigCommerce is another online interface designed to help customers sell and grow their businesses through a website builder, customizable checkout processes and SEO support. Components of E-Business

SOFTWARE 1/29/2023 Afzal Hossain (Assistant Professor) 160 WooCommerce: WooCommerce the most popular ecommerce WordPress plugin and they have the highest usage among ecommerce software online with over 28% market share. Components of E-Business

SOFTWARE 1/29/2023 Afzal Hossain (Assistant Professor) 161 Magento : Magento Commerce, which is owned by Adobe, is a platform that is highly customizable, engaging and secure. They offer products including order management, business intelligence and a marketplace to help scale the business. Components of E-Business

SOFTWARE 1/29/2023 Afzal Hossain (Assistant Professor) 162 Squarespace: Squarespace is best known for its sleek and easy-to-use web page builder. The software is a leader of website design and offers drag-and-drop templates. Users can either customize their site or use Squarespace's ready-made designs. Best of all, the tool guides businesses through SEO best practices and domain strategies to boost page awareness and brand recognition.

SOFTWARE 1/29/2023 Afzal Hossain (Assistant Professor) 163 Wix: Wix has ecommerce functionality and an intuitive interface for a reasonable price. It's more effective for smaller business, but it’s difficult to scale up for larger businesses since it lacks multiple sales channels and other, more complex features. Components of E-Business

1/29/2023 Afzal Hossain (Assistant Professor) 164 Google Analytics: Google Analytics is a primary source of web analytics. The service tracks data relating to a business's website, traffic and user interactions. Google Analytics offers comprehensive reports and detailed dashboards to help businesses better understand the behavior of visitors and conversions. SOFTWARE Components of E-Business

SOFTWARE 1/29/2023 Afzal Hossain (Assistant Professor) 165 Looker: Looker is a data modeling platform that offers powerful analytics features to display business intelligence metrics on an intuitive dashboard. The software provides industry-specific insights through SQL that can inform the business decisions. For e-commerce users, Looker provides big data on how web page traffic influences conversions and how to identify trends that might boost brand performance. Through data visualization, embedded analytics and sleek customized dashboards, Looker can help people effectively grow the business. Components of E-Business

HARDWARE 1/29/2023 Afzal Hossain (Assistant Professor) 166 The term hardware refers to mechanical device that makes up computer. Computer hardware consists of interconnected electronic devices that we can use to control computer’s operation, input and output. Examples of hardware are CPU, keyboard, mouse, hard disk etc.

HARDWARE 1/29/2023 Afzal Hossain (Assistant Professor) 167 From a hardware perspective, the infrastructure involves a number of items. Some of these include: Servers: These are computers that handle the processing requirements for the infrastructure. Proxy servers: This is a server that acts as an intermediary between the outside world and the resources of the e-commerce infrastructure. Load balancers: These devices split the work to be done so that it's evenly distributed among the e-commerce infrastructure. Components of E-Business

HARDWARE 1/29/2023 Afzal Hossain (Assistant Professor) 168 Firewalls: These are protection devices that restrict what a user can do with the e-commerce infrastructure. Encryption devices: These devices translate information into non-human readable forms and protect it from prying eyes. Interactive voice response units : This is the computer-generated voice you hear when someone uses voicemail or when someone calls a company's automated support center. Components of E-Business

NETWORK AND INTERNET 1/29/2023 Afzal Hossain (Assistant Professor) 169 A network consists of two or more computers that are linked in order to share resources (such as printers and CDs), exchange files, or allow electronic communications. The computers on a network may be linked through cables, telephone lines, radio waves, satellites, or infrared light beams. Various types of network are:- Components of E-Business

NETWORK AND INTERNET 1/29/2023 Afzal Hossain (Assistant Professor) 170 Personal Area Network (PAN): The smallest and most basic type of network, a PAN is made up of a wireless modem, a computer or two, phones, printers, tablets etc. and revolves around one person in one building. These types of networks are typically found in small offices or residences, and are managed by one person or organization from a single device. Components of E-Business

NETWORK AND INTERNET 1/29/2023 Afzal Hossain (Assistant Professor) 171 Local Area Network (LAN): LANs are the most frequently discussed networks, one of the most common, one of the most original and one of the simplest types of networks. LANs connect groups of computers and low-voltage devices together across short distances (within a building or between a group of two or three buildings in close proximity to each other) to share information and resources. Enterprises typically manage and maintain LANs. Using routers, LANs can connect to wide area networks (WANs, explained below) to rapidly and safely transfer data. Components of E-Business

NETWORK AND INTERNET 1/29/2023 Afzal Hossain (Assistant Professor) 172 Metropolitan Area Network (MAN) : These types of networks are larger than LANs but smaller than WANs and incorporate elements from both types of networks. MANs span an entire geographic area (typically a town or city, but sometimes a campus).Ownership and maintenance is handled by either a single person or company (a local council, a large company, etc.). Components of E-Business

NETWORK AND INTERNET 1/29/2023 Afzal Hossain (Assistant Professor) 173 Wide Area Network (WAN): Slightly more complex than a LAN, a WAN connects computers together across longer physical distances. This allows computers and low-voltage devices to be remotely connected to each other over one large network to communicate even when they’re miles apart. The Internet is the most basic example of a WAN, connecting all computers together around the world. Because of a WAN’s vast reach, it is typically owned and maintained by multiple administrators or the public. Components of E-Business

NETWORK AND INTERNET 1/29/2023 Afzal Hossain (Assistant Professor) 174 Global Area Network (GAN): A global network, such as the internet, is referred to as the Global Area Network (GAN). The internet is, however, not the only computer network of its kind. Internationally operating companies also support local networks that comprise of several WANs and connect company computers across the world. GANs use the fiber optic infrastructure from wide area networks and combine these with international undersea cables or satellite transmissions. Components of E-Business

NETWORK AND INTERNET 1/29/2023 Afzal Hossain (Assistant Professor) 175 Virtual Private Network (VPN): By extending a private network across the Internet, a VPN lets its users send and receive data as if their devices were connected to the private network even if they’re not. Through a virtual point-to-point connection, users can access a private network remotely. Components of E-Business

1/29/2023 Afzal Hossain (Assistant Professor) 176 Digital Marketing

What is Digital Marketing ? Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. 1/29/2023 Afzal Hossain (Assistant Professor) 177 Digital Marketing

How to do Digital Marketing In many ways, digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers. But digital marketing has replaced most traditional marketing tactics because it is designed to reach today's consumers. 1/29/2023 Afzal Hossain (Assistant Professor) 178 Digital Marketing

How to do Digital Marketing The key is to develop a digital marketing strategy that puts you in all the places your followers are already hanging out, then using a variety of digital channels to connect with them in a multitude of ways. These are- Content to keep them updated with industry news, the problems they're facing, and how you solve those problems. Social media to share that content and then engage with them as friends and followers. 1/29/2023 Afzal Hossain (Assistant Professor) 179 Digital Marketing

How to do Digital Marketing Search engine optimization (SEO) to optimize your content, so it will show up when someone is searching for the information you've written about. Advertising to drive paid traffic to your website, where people can see your offers. And email marketing to follow up with your audience to be sure they continue to get the solutions they're looking for. When you put all these pieces together, you'll end up with an efficient, easy-to-operate digital marketing machine. And while it looks intimidating to build that machine from scratch, it's as simple as learning and integrating one digital marketing tactic at a time. 1/29/2023 Afzal Hossain (Assistant Professor) 180 Digital Marketing

Why Digital Marketing Digital marketing levels the online playing field. When it comes to a business’s visibility on the web, just like opening a store, location is everything. Being easily noticeable on the web, getting a business’s name out there, and updating information frequently will bring customers to its door. Digital marketing helps businesses stay a step ahead of their competition. Digital marketing is the best way for a brand to get a leg up on its competition. Think SEO, organic search, local search, social media, and blogs. Businesses want to reach as many people as possible, and this is significantly easier to achieve on the web than it is in person. 1/29/2023 Afzal Hossain (Assistant Professor) 181 Digital Marketing

Why Digital Marketing Digital marketing delivers analytics. The good news about digital marketing is that an ad’s creators can find out how it is pulling through using analytics that can’t be executed with traditional methods of advertising. Analytic reports can quickly be pulled up to test ad campaigns and find out what is getting read, looked at, or bought. Digital marketing reaches mobile users. Digital marketing can be formatted to mobile devices in order to reach customers no matter where they may be. Digital marketing builds brand recognition. Since there are so many channels on the web with marketing potential, getting the message out about new brands is easier than ever before. 1/29/2023 Afzal Hossain (Assistant Professor) 182 Digital Marketing

Why Digital Marketing Digital marketing can help brands develop trust with their audience. If a business is following its customers on social media and reaching out, commenting, and showing them that they care, it will gain trust, camaraderie, and friendships, in addition to more customers. Digital marketing provides businesses with additional sales channels. Think of digital marketing as branches off of a brick and mortar business. One branch of the business contains social media posts with tips, advice, local news, and events involving the brand. Another branch hosts the business’s blog, which serves to educate, inspire, and entertain its audience. 1/29/2023 Afzal Hossain (Assistant Professor) 183 Digital Marketing

Why Digital Marketing Digital marketing can educate customers. One of the best features of digital marketing is its ability to help brands educate their customers and share information that makes their lives better. One of the greatest reasons to use digital marketing is the potential that it has to improve others’ lives. By sharing expertise, business models, and positive lifestyles, businesses truly can make the world a better place for the next generation and beyond. Digital marketing brings a brand’s story to more people. Lastly, digital marketing is about telling a unique story to the world. Digital marketing is a business’s best chance to stand up and be heard, bringing its brand to the doorsteps of people that need the product or service, and those that might like to learn more about it. 1/29/2023 Afzal Hossain (Assistant Professor) 184 Digital Marketing

Importance of Digital Marketing Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. At one point online marketing was just a new and different way to market. It opened up a new form of media on which to peddle goods and services. But within just the past few years, the importance of digital marketing has become something else.It’s become an integral part of what a business is to its customers. It’s no longer enough to have a website or run some un-focused Ads campaign.As the Internet becomes entwined with everything we do, the importance of digital marketing is becoming crystal clear. The importance of digital marketing is how much you learn about who your customers are that carries over to other marketing methods. 1/29/2023 Afzal Hossain (Assistant Professor) 185 Digital Marketing

Examples of Digital Marketing Digital marketing certainly encompasses all online marketing activities. However, it might include some offline activities, too.Here are the main types of digital marketing you should consider for your business. 1. Content Marketing : It is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers, case studies, E-books. 1/29/2023 Afzal Hossain (Assistant Professor) 186 Digital Marketing

Examples of Digital Marketing 1/29/2023 Afzal Hossain (Assistant Professor) 187 Digital Marketing Goals of Content Marketing: Given the fact that content plays a role in virtually all marketing techniques and tactics, there are no goals that can’t be reached using content. However, from a content marketing perspective, we see that marketers focus on some key goals such as − Brand awareness Lead generation Engagement Sales Lead nurturing Customer retention and loyalty Customer evangelism Up-selling and cross-selling

Examples of Digital Marketing 2. Search Engine Marketing (SEM) Initially, the term “search engine marketing” was used as an umbrella term for the process of gaining both paid and free search traffic. Over time, the industry switched to using the term “SEM”, or Search Engine Marketing, solely for paid activities. Search engine marketing refers to a form of digital marketing that aims at increasing the visibility of a website in search engines by using paid methods. In other words, it’s the ads you put out there on Google AdWords and Bing Ads. You can recognize paid search results in Google by the little sign “Ad” at the beginning of the URL. Also, Google puts these pages first in the search results. By combining SEO and SEM, you can drive quality traffic to your website. With the help of search engine marketing, you can put yourself in front of the audience that is actively searching for services and brands like yours. 1/29/2023 Afzal Hossain (Assistant Professor) 188 Digital Marketing

Examples of Digital Marketing Search Engine Crawlers: The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find the pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. 1/29/2023 Afzal Hossain (Assistant Professor) 189 Digital Marketing

3.Social Media Marketing (SMM) Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. 1/29/2023 Afzal Hossain (Assistant Professor) 190 Examples of Digital Marketing Digital Marketing

1/29/2023 Afzal Hossain (Assistant Professor) 191 Examples of Digital Marketing Digital Marketing Start Social Media Marketing: If you’re starting from scratch with your social media strategy, here are the basic steps to get you started − Step 1 − Choose your social networks Step 2 − Fill your profiles completely, remembering to load in your keywords Step 3 − Find your voice and tone Step 4 − Pick your posting strategy - how often, when, and what type of content Step 5 − Analyze and test Step 6 − Automate and engage Although we’ll be getting into the specifics in the latter half of the tutorial, here are a few things to consider in your general social media strategy.

4.Email Marketing Email marketing is one of the most popular types of digital marketing. To put it shortly, it’s the use of email for promoting one’s products or services. If you go a little deeper, email marketing might also refer to building relationships with your customers. Ideally, emails you send out to your clients should not only speak at them but also encourage meaningful interaction with your brand . 1/29/2023 Afzal Hossain (Assistant Professor) 192 Examples of Digital Marketing Digital Marketing

1/29/2023 Afzal Hossain (Assistant Professor) 193 Examples of Digital Marketing Digital Marketing Email marketing can be carried out by − Email newsletters Digests Dedicated Emails Lead Nurturing Sponsorship Emails Transactional Emails

5.Television Advertising Digital marketing types wouldn’t be complete without television advertising. With the general population spending over 4.5 hours a day in from of the TV, it’s still one of the most popular medium types. It reaches people faster than, say, newspapers or radio. Due to the powerful effect video has on humans, it might also be very effective. Television advertising is expensive, and coming up with a great and engaging ad might be a daunting task, too. TV ads work great for FMCG products, clothing brands, cars, medicine, and food. 1/29/2023 Afzal Hossain (Assistant Professor) 194 Examples of Digital Marketing Digital Marketing

1/29/2023 Afzal Hossain (Assistant Professor) 195 Examples of Digital Marketing Digital Marketing 6 . Mobile marketing is marketing on or with a mobile device, such as a smartphone. Mobile marketing can provide the customers with time and location sensitive, personalized information that promotes goods, services, and ideas. Mobile marketing is similar to advertising delivered over other electronic channels such as text, graphic and voice messages. SMS messaging (text messaging) is currently the most common delivery channel for mobile marketing. Search engine marketing is the second-most common channel, followed by display-based campaigns

1/29/2023 Afzal Hossain (Assistant Professor) 196 Examples of Digital Marketing Digital Marketing New Mobile Marketing Channels: The expanding capabilities of mobile devices enable new types of interactive marketing. New mobile marketing channels include − Location-based Service (LBS) involves detecting the area the user is connecting from (geolocation) and sending marketing messages for businesses in that area. Augmented reality mobile campaigns overlays the user's phone display with location-specific information about businesses and products. 2D barcodes are barcodes that scan vertically as well as horizontally to include much more information. A mobile user can scan barcodes in the environment to access associated information. GPS messaging involves location-specific messages that the user picks up when he comes into range.

1/29/2023 Afzal Hossain (Assistant Professor) 197 Examples of Digital Marketing Digital Marketing 7. Pay Per Click, commonly known as PPC, refers to a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Pay-per-click is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. The basic formula is − Pay-per-click ($) = Advertising cost ($) ÷ Ads clicked (#) Essentially, PPC is a way of buying visits to your site, rather than attempting to earn visits organically.

1/29/2023 Afzal Hossain (Assistant Professor) 198 Examples of Digital Marketing Digital Marketing

1/29/2023 Afzal Hossain (Assistant Professor) 199 Examples of Digital Marketing Digital Marketing Advantage of PPC Marketing: The unique advantage of PPC marketing is that the ad networks used to manage PPC campaigns don’t just reward the highest bidders for that ad space, rather they reward the highest-quality ads (meaning the ads that are most popular with the users). Ads are rewarded for good performance. The better the ad, the greater the click-through rates and lower the costs. Many marketers choose to use Google AdWords to manage their PPC campaigns. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties.

1/29/2023 Afzal Hossain (Assistant Professor) 200 Digital Marketing Common Digital Marketing Chanel – Facebook Pinterest Twitter LinkedIn YouTube Google AdWords Google Analytics

1/29/2023 Afzal Hossain (Assistant Professor) 201 Digital Marketing Digital Marketing – Facebook Facebook has 1.28 billion active users and is currently the largest social network – that adds up to a lot of potential brand exposure. Your Facebook Page makes your business − Discoverable − When people search for you on Facebook, they’ll be able to find you. Connected − Have one-on-one conversations with your customers, who can like your page, read your posts and share them with friends, and check in when they visit. Timely − Your page can help you reach large groups of people frequently, with messages tailored to their needs and interests. Insightful − Analytics on your page will give you a deeper understanding of your customers and your marketing activities.

1/29/2023 Afzal Hossain (Assistant Professor) 202 Digital Marketing Digital Marketing – Facebook: Start Facebook Marketing Step 1: Set Goals Any strategy begins with goals. What do you want out of your Facebook Page? Sales is the obvious choice, but there can also be secondary goals that lead to sales. Consider some of these Facebook marketing goals as you craft your plan − Increase overall exposure and awareness. Create a loyal and engaged community. Establish authority and showcase your knowledge.

1/29/2023 Afzal Hossain (Assistant Professor) 203 Digital Marketing Digital Marketing – Facebook: Start Facebook Marketing Step 2: Research Your Facebook research will include these areas − Identify your audience and where they spend their time. Research your competition and watch what is working for them. Understand the latest techniques. Make sure you know the latest techniques on Facebook that are effective. Keep up with the trends so you know what is working for others.

1/29/2023 Afzal Hossain (Assistant Professor) 204 Digital Marketing Digital Marketing – Facebook: Start Facebook Marketing Step 3: Design the Facebook Experience Now that you have your goals set up, work backwards from those goals to determine how you will achieve them. Set up an editorial calendar. Plan your content that you want to share. You can schedule your daily activity, weekly activity and monthly activity by using a simple Excel spreadsheet. Set up an activity calendar. Map out your long-term activity and marketing plan, along with an estimate of your outcomes. Also decide when and how often to engage with your key influencers.

1/29/2023 Afzal Hossain (Assistant Professor) 205 Digital Marketing Digital Marketing – Facebook: Start Facebook Marketing Step 4: Measure Your Progress Take time to look back at your progress on Facebook so you know if your marketing is working. Become familiar with how Facebook Insights work so you know which posts are working for you.

1/29/2023 Afzal Hossain (Assistant Professor) 206 Digital Marketing Digital Marketing – Google Awards: Google AdWords is a marketplace where companies pay to have their website ranked right with the top organic search results, based on keywords. The basic gist is, you select to promote your brand based on keywords. A keyword is a word or phrase the user searches for, who then sees your ad. Your ads will only show up for the keywords you pick. Google counts the clicks on your ads and charges you for each click. They also count impressions, which is simply the number that tells you how often your ad has already been shown when the users searched for that keyword. If you divide clicks by impressions, you get the click-through-rate or CTR. This is the percentage of users who land on your advertised page, because they clicked on your ad.

1/29/2023 Afzal Hossain (Assistant Professor) 207 Digital Marketing Digital Marketing – Google Awards: Google AdWords is a marketplace where companies pay to have their website ranked right with the top organic search results, based on keywords. The basic gist is, you select to promote your brand based on keywords. A keyword is a word or phrase the user searches for, who then sees your ad. Your ads will only show up for the keywords you pick. Google counts the clicks on your ads and charges you for each click. They also count impressions, which is simply the number that tells you how often your ad has already been shown when the users searched for that keyword. If you divide clicks by impressions, you get the click-through-rate or CTR. This is the percentage of users who land on your advertised page, because they clicked on your ad.

1/29/2023 Afzal Hossain (Assistant Professor) 208 Digital Marketing Digital Marketing – Google Awards: Create a Google AdWords Account To create a Google AdWords account, visit − www.adwords.google.com/ . From there you’ll create your account, and set up your first campaign. Here are the steps − Step 1: Select your campaign type and name. Step 2: Choose the geographic location where you’d like ads to show. Step 3: Choose your “bid strategy,” and set your daily budget. Change the default “Bid strategy” to “I’ll manually set my bids for clicks”. This gives you more control and will help you learn AdWords at a greater level of understanding.

1/29/2023 Afzal Hossain (Assistant Professor) 209 Digital Marketing Digital Marketing – Google Awards: Create a Google AdWords Account Step 4: Create your first ad group, and write your first ad. More people click on ads when the headline includes the keyword they’re searching on. So use your keywords in your headline when you can. You’re limited to 25 characters here, so for some search terms, you’ll need to use abbreviations or shorter synonyms. Here’s the short version of your ad template − Headline: Up to 25 characters of text 2nd line: Up to 35 characters 3rd line: Up to 35 characters 4th line: Your display URL

1/29/2023 Afzal Hossain (Assistant Professor) 210 Digital Marketing Digital Marketing – Google Awards: Create a Google AdWords Account Step 5: Insert your keywords into the keyword field in your account. Paste in your keywords. Start with just one set, and add plus signs (+), brackets ([ ]), and quotes (“ “) to see precisely how many searches of each type you’ll get. Step 6: Set your maximum cost-per-click. Set your maximum price-per-click (called your “default bid”). However, realize this: Every keyword is theoretically a different market, which means that each of your major keywords will need a bid price of its own. Google will let you set individual bids for each keyword later. Step 7: Enter your billing information and Voila!

1/29/2023 Afzal Hossain (Assistant Professor) 211 Digital Marketing Digital Marketing – Google Analytics: Do you have a blog? Do you have a static website? If yes, then you need Google Analytics. This tool can do so many things. Even if you just use it for the most basic of information, you can learn a lot about your website visitors and traffic. A quick glimpse at Google Analytics can tell you − How many people visit the website? Where do the visitors live? Is there a need for a mobile-friendly website? Which other websites send traffic to the website? Which marketing tactics drive the most traffic to the website? Which pages on the website are the most popular?

1/29/2023 Afzal Hossain (Assistant Professor) 212 Digital Marketing Digital Marketing – Google Analytics: How many visitors got converted into leads or customers? How to improve the website's speed? Which blog content the visitors like the most? Which place do the converting visitors belong to and what did they visit on the website?

1/29/2023 Afzal Hossain (Assistant Professor) 213 Digital Marketing Digital Marketing – Google Analytics: Create a Google Analytics Account First, you need to have a Google Analytics account. If you have a primary Google account that you use for other services like Gmail, Google Drive, Google Calendar, Google+, or YouTube, then you should set up your Google Analytics using that Google account. Otherwise, create a new one. Once you have a Google account, you can go to Google Analytics by clicking the Sign into Google Analytics button. After you click the Sign Up button, you will need to fill out information for your website. You can have up to 100 Google Analytics accounts under one Google account.

1/29/2023 Afzal Hossain (Assistant Professor) 214 Digital Marketing Digital Marketing – Google Analytics: Create a Google Analytics Account Once you’ve filled in the properties for your website, click the “Get Tracking ID” button. Agree to the terms and conditions and you will get a Google Analytics code. This must be installed on every page on your website. The installation will depend on what type of website you have. After you install your tracking code on the website, you will want to configure the Goals Setting. Goals will tell Google Analytics when something important has happened on your website.

1/29/2023 Afzal Hossain (Assistant Professor) 215 Digital Marketing Digital Marketing – Google Analytics: Create a Google Analytics Account In Google Analytics, click the New Goal button. From there, you will choose the custom option or template options. You can create up to 20 goals on your website. Be sure that the ones you create are highly important to your business. This is the simplest of all conversion tracking in Google Analytics. If you want to add a new Google Analytics account, you can do so by going to your Admin menu, clicking the drop-down under the Account column, and clicking the Create New Account link. Once you've installed Google Analytics on your website(s), set up your goals, and wait about 24 hours for it to start getting data.

1/29/2023 Afzal Hossain (Assistant Professor) 216 Digital Marketing Digital Marketing – Google Analytics: How to Use Google Analytics? Each time you log in to Google Analytics, you will be taken to your Audience Overview report, from where you can access one of more than 50 reports available through Google Analytics.

1/29/2023 Afzal Hossain (Assistant Professor) 217 Digital Marketing Digital Marketing – Google Analytics: How to Use Google Analytics? In the report at the top-right corner as shown in the above screenshot, you can click on the dates to change the date range of the data you are viewing. You can also check the Compare box to compare your data from one date range (such as this month) to a previous date range (such as the last month) to view your data. Beneath the main metrics, you will see reports that you can switch through to see the top ten languages, countries, cities, browsers, operating systems, service providers, and screen resolutions of the visitors.

1/29/2023 Afzal Hossain (Assistant Professor) 218 Digital Marketing Digital Marketing – Google Analytics: Make Optimum Use of Google Analytics Using the endless tools available through Google Analytics, you can view various details. We have given here a few examples − Audience - Demographic – Age You can use Google Analytics to find demographic details of the visitors to your site.

1/29/2023 Afzal Hossain (Assistant Professor) 219 Digital Marketing Digital Marketing – Google Analytics: Make Optimum Use of Google Analytics Audience - Geo – Location You can find out where the traffic is coming from. It can either be global or local information.

1/29/2023 Afzal Hossain (Assistant Professor) 220 Digital Marketing Digital Marketing – Google Analytics: Make Optimum Use of Google Analytics Acquisition Overview You can determine which channels your traffic is coming from.

1/29/2023 Afzal Hossain (Assistant Professor) 221 Digital Marketing Digital Marketing – Google Analytics: Make Optimum Use of Google Analytics Behavior - Site Content You can determine which pages on your website are being viewed the most.

Benefits of Digital Marketing Having a strong digital presence will help you in multiple ways: It will make it easier to create awareness and engagement both before and after the sale It will help you convert new buyers into rabid fans who buy more (and more often) It will kick start word-of-mouth and social sharing and all the benefits that come with them It will shorten the buyer's journey by presenting the right offers at the right time 1/29/2023 Afzal Hossain (Assistant Professor) 222 Digital Marketing

The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales. The benefits of digital marketing include: Global reach- a website allows to find new markets and trade globally for only a small investment. Trackable, measurable results - measuring online marketing with web analytics and other online metric tools makes it easier to establish how effective the campaign has been. One can obtain detailed information about how customers use ones website or respond to the advertising. Personalization- if customer database is linked to the website, then whenever someone visits the site, one can greet them with targeted offers. The more they buy from one, the more one can refine ones customer profile and market effectively to them. Social currency- digital marketing lets one create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 1/29/2023 Afzal Hossain (Assistant Professor) 223 Benefits of Digital Marketing Digital Marketing

Disadvantages of Digital Marketing Some of the downsides and challenges of digital marketing you should be aware of include: Skills and training– You will need to ensure that your staff have the right knowledge and expertise to carry out digital marketing with success. Tools, platforms and trends change rapidly and it’s vital that you keep up-to-date. Time consuming– tasks such as optimizing online advertising campaigns and creating marketing content can take up a lot of time. It’s important to measure your results to ensure a return-on-investment. High competition– while you can reach a global audience with digital marketing, you are also up against global competition. It can be a challenge to stand out against competitors and to grab attention among the many messages aimed at consumers online. Complaints and feedback– any negative feedback or criticism of your brand is can be visible to your audience through social media and review websites. Carrying out effective customer service online can be challenging. Negative comments or failure to respond effectively can damage your brand reputation. Security and privacy issues– there are a number of legal considerations around collecting and using customer data for digital marketing purposes. Take care to comply with the rules regarding privacy and data protection. 1/29/2023 Afzal Hossain (Assistant Professor) 224

1/29/2023 Afzal Hossain (Assistant Professor) 225 Drop shipping and Affiliate Marketing

1/29/2023 Afzal Hossain (Assistant Professor) 226 Definition : Drop shipping is an ecommerce business model in which you don’t keep products in stock. Whenever a customer orders a product, you pass the order to a supplier who then ships it to the customer. You earn through arbitrage. So we know it by the definition of Wikipedia “Drop shipping is a supply chain management method in which the retailer does not keep goods in stock but instead transfers its customer’s orders and shipment details to either the manufacturer, another retailer, or a wholesaler , who then ships the goods directly to the customer.” As in retail business, the majority of retailers make their profit on the difference between the wholesale and retail price. Drop shipping

1/29/2023 Afzal Hossain (Assistant Professor) 227 Drop shipping

1/29/2023 Afzal Hossain (Assistant Professor) 228 Drop shipping Nine steps to a profitable drop shipping business plan Commit to starting a drop shipping business Choose a drop shipping business idea Do competitive research Choose a drop shipping supplier Build your ecommerce store Decide on a business structure Get your finances in order Market your drop shipping store Analyze and improve your offering

1/29/2023 Afzal Hossain (Assistant Professor) 229 Drop shipping Advantages of Drop Shipping Less capital is required Easy to get started Low overhead Flexible location Wide selection of products to sell Easier to test Easier to scale Disadvantages of Drop Shipping Low margins Inventory issues Shipping complexities Shipping complexities Limited customization and branding

1/29/2023 Afzal Hossain (Assistant Professor) 230 Digital Marketing – Google Analytics: Make Optimum Use of Google Analytics Audience - Geo – Location You can find out where the traffic is coming from. It can either be global or local information. Affiliate Marketing

THANK YOU 1/29/2023 Afzal Hossain (Assistant Professor) 231

E-Business Management LECTURE Slides-01-05

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