E-commerce assignment
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Slide Content
IndiaMart.com
Page 1
Introduction:
Today, e-Commerce is entering the third phase with the focus on how the internet
can impact profitability. We call this phase e-business and it includes all the
applications and processes enabling a company to service a business transaction. In
addition to encompassing e-commerce, e-business includes both front and back
office applications that form the core engine for modern business. Thus, e-business
is not just about e-commerce transactions or buying and selling over the web; it’s
the overall strategy of redefining old business models, with the aid of technology,
to maximize customer value and profits. To paraphrase Business Week, “Forget
B2B or B2C, e-Business is about P2P – path to profitability.
Thus, e- Business is not about mere presence in the website, but all about how we
can setup an integrated business model for the handicrafts. To make the model
flexible and so that it can Grow Big Fast7, the model should outsource almost all
of its non core activities to business partners who specialize in those areas.
India MART is an Indian internet limited company headquartered in Noida. It is an
online business-to-business B2B marketplace which matches buyers and suppliers.
It has about 1.5 million suppliers listed on its website, with as many as 1 crore
buyers visiting the company's platform every month. In 2009, IAMAI conducted a
study, which declared that India MART has a 60 percent market share in India's
online B2B marketplace. It has also been declared as the world's second largest
online B2B marketplace by Economic Times.
Page 1
Introduction:
Today, e-Commerce is entering the third phase with the focus on how the internet
can impact profitability. We call this phase e-business and it includes all the
applications and processes enabling a company to service a business transaction. In
addition to encompassing e-commerce, e-business includes both front and back
office applications that form the core engine for modern business. Thus, e-business
is not just about e-commerce transactions or buying and selling over the web; it’s
the overall strategy of redefining old business models, with the aid of technology,
to maximize customer value and profits. To paraphrase Business Week, “Forget
B2B or B2C, e-Business is about P2P – path to profitability.
Thus, e- Business is not about mere presence in the website, but all about how we
can setup an integrated business model for the handicrafts. To make the model
flexible and so that it can Grow Big Fast7, the model should outsource almost all
of its non core activities to business partners who specialize in those areas.
India MART is an Indian internet limited company headquartered in Noida. It is an
online business-to-business B2B marketplace which matches buyers and suppliers.
It has about 1.5 million suppliers listed on its website, with as many as 1 crore
buyers visiting the company's platform every month. In 2009, IAMAI conducted a
study, which declared that India MART has a 60 percent market share in India's
online B2B marketplace. It has also been declared as the world's second largest
online B2B marketplace by Economic Times.
IndiaMart.com
Page 2
Origin of the e-commerce platform:
After returning from the US in 1996, Dinesh Agarwal started Intermesh, a
company that made websites for Delhi-based companies like Nirula's. He then
created India MART, a website directory of the sites that his company created. In
1998, he set up the second office in Mumbai. By 1999, around 1,000 clients were
added to the list. After the US terror attack on 11 September 2001, India MART's
revenue fell by nearly 40 per cent but the company overcame the slump. In early
2009, IndiaMART raised an undisclosed amount of money from Intel Capital. A
total of $23 million was invested in India MART 197 Communications and Global
Talent Track. Building on the platform for suppliers, it also created a buyer-
dedicated forum in 2011. Today, India MART has 40 offices in 100 cities across
the country and total employee count of 2600. Of these, 800 employees work at the
head office in Noida, Uttar Pradesh. India MART roped in Irrfan Khan as its brand
ambassador for its latest brand campaign that went live in November 2014.
Idea generation in the words of Dinesh Agarwal,CEO IndiaMart:
Since I was a computer analyst and among the early Internet users, I thought of
starting something in software services. I settled on building a platform for
businesses to display their products via dedicated Web pages. I named the venture,
India Mart Intermesh. The idea was to help the small and medium enterprises in
the country market their products and services. I had purchased a flat in Delhi
while I was working and set up my office in the flat in 1996. I had a saving of Rs
40,000 and it was invested in the business. I faced several challenges. The
computers were costly and few businesses used them.
Page 2
Origin of the e-commerce platform:
After returning from the US in 1996, Dinesh Agarwal started Intermesh, a
company that made websites for Delhi-based companies like Nirula's. He then
created India MART, a website directory of the sites that his company created. In
1998, he set up the second office in Mumbai. By 1999, around 1,000 clients were
added to the list. After the US terror attack on 11 September 2001, India MART's
revenue fell by nearly 40 per cent but the company overcame the slump. In early
2009, IndiaMART raised an undisclosed amount of money from Intel Capital. A
total of $23 million was invested in India MART 197 Communications and Global
Talent Track. Building on the platform for suppliers, it also created a buyer-
dedicated forum in 2011. Today, India MART has 40 offices in 100 cities across
the country and total employee count of 2600. Of these, 800 employees work at the
head office in Noida, Uttar Pradesh. India MART roped in Irrfan Khan as its brand
ambassador for its latest brand campaign that went live in November 2014.
Idea generation in the words of Dinesh Agarwal,CEO IndiaMart:
Since I was a computer analyst and among the early Internet users, I thought of
starting something in software services. I settled on building a platform for
businesses to display their products via dedicated Web pages. I named the venture,
India Mart Intermesh. The idea was to help the small and medium enterprises in
the country market their products and services. I had purchased a flat in Delhi
while I was working and set up my office in the flat in 1996. I had a saving of Rs
40,000 and it was invested in the business. I faced several challenges. The
computers were costly and few businesses used them.
IndiaMart.com
Page 3
So, convincing customers to first buy computers, which, in turn, would help in the
promotion of their business was quite a task. Besides, the Internet speed was very
slow in those days. Uploading and downloading small files would take several
hours. Still, we managed to get fast-food chain, Nirulas, as our first client. The deal
was to develop and manage their website for an annual fee of Rs 32,000.
I employed a few marketing and sales personnel to help generate business. We
came up with an innovative way of marketing. We began holding exhibitions at
Pragati Maidan, in New Delhi, to showcase our services, with the staffers wearing
T-shirts highlighting our brand. We offered businesses free listings on our
platform. Once their company profile was on the Web, it would start generating
business queries from potential customers from across the globe. We would
monitor the response and our sales personnel would apprise the company about the
interest it was creating on the Internet. Having proved the value of Web presence
to the companies, we would then offer them a customized, full service to enable
them to draw even bigger numbers for their businesses. This strategy helped us bag
several clients. By the end of the first year (1996-97), we had a staff of nine and
the firm recorded a turnover of around Rs 6 lakh. As our business started growing,
we had to deal with several issues and the most irksome among these was looking
for bigger office space. This is the reason that between 1996 and 1999, we changed
four offices. Besides, for every employee who was hired, we had to invest nearly
Rs 50,000 since it involved the purchase of a new computer and relevant
accessories, which proved rather expensive. Though most of the queries related to
our clients' businesses would come to us via emails, very few clients had the e-mail
facility.
Page 3
So, convincing customers to first buy computers, which, in turn, would help in the
promotion of their business was quite a task. Besides, the Internet speed was very
slow in those days. Uploading and downloading small files would take several
hours. Still, we managed to get fast-food chain, Nirulas, as our first client. The deal
was to develop and manage their website for an annual fee of Rs 32,000.
I employed a few marketing and sales personnel to help generate business. We
came up with an innovative way of marketing. We began holding exhibitions at
Pragati Maidan, in New Delhi, to showcase our services, with the staffers wearing
T-shirts highlighting our brand. We offered businesses free listings on our
platform. Once their company profile was on the Web, it would start generating
business queries from potential customers from across the globe. We would
monitor the response and our sales personnel would apprise the company about the
interest it was creating on the Internet. Having proved the value of Web presence
to the companies, we would then offer them a customized, full service to enable
them to draw even bigger numbers for their businesses. This strategy helped us bag
several clients. By the end of the first year (1996-97), we had a staff of nine and
the firm recorded a turnover of around Rs 6 lakh. As our business started growing,
we had to deal with several issues and the most irksome among these was looking
for bigger office space. This is the reason that between 1996 and 1999, we changed
four offices. Besides, for every employee who was hired, we had to invest nearly
Rs 50,000 since it involved the purchase of a new computer and relevant
accessories, which proved rather expensive. Though most of the queries related to
our clients' businesses would come to us via emails, very few clients had the e-mail
facility.
IndiaMart.com
Page 4
So we had to save the query, take a printout and fax it to the respective client. It
was quite cumbersome, but we managed. In 1998, we opened our second office in
Mumbai. By 1999, we had added around 1,000 clients to our list. The firm had a
staff of nearly 100. One of the things that has helped our business grow is the
dedication of our employees. Several of the staffers who had joined us at the
launch of the company are still with us. After the US terror attack on 11 September
2001, our business revenue fell by nearly 40 per cent. It was tough to pay salaries,
but none of our employees quit and we overcame the slump together. Now, we
have 50 offices in 20 cities in the country and a staff of 2,500. Of these, 800
employees work at our head office in Noida, Uttar Pradesh.
Events and awards:
In 2010, IndiaMART.com joined hands with financial news channel ET Now to
present 'IndiaMART Leaders of Tomorrow Awards'. The awards are aimed at
recognizing the significance of SMEs (small and medium enterprise) in sustaining
economic growth, increasing trade, generating employment and creating new
entrepreneurs in India.
IndiaMART, in association with Zee Business presents Emerging Business Forum,
with a view to provide practical solutions to various problems and difficulties
faced by Indian SMEs in these areas.
Mobile App & Website:
IndiaMART.com introduced IndiaMART mobile site — m.indiamart.com and
Android App on Google Play in 2013. m.indiamart.com — is available on all
mobile phones that support Internet.
Page 4
So we had to save the query, take a printout and fax it to the respective client. It
was quite cumbersome, but we managed. In 1998, we opened our second office in
Mumbai. By 1999, we had added around 1,000 clients to our list. The firm had a
staff of nearly 100. One of the things that has helped our business grow is the
dedication of our employees. Several of the staffers who had joined us at the
launch of the company are still with us. After the US terror attack on 11 September
2001, our business revenue fell by nearly 40 per cent. It was tough to pay salaries,
but none of our employees quit and we overcame the slump together. Now, we
have 50 offices in 20 cities in the country and a staff of 2,500. Of these, 800
employees work at our head office in Noida, Uttar Pradesh.
Events and awards:
In 2010, IndiaMART.com joined hands with financial news channel ET Now to
present 'IndiaMART Leaders of Tomorrow Awards'. The awards are aimed at
recognizing the significance of SMEs (small and medium enterprise) in sustaining
economic growth, increasing trade, generating employment and creating new
entrepreneurs in India.
IndiaMART, in association with Zee Business presents Emerging Business Forum,
with a view to provide practical solutions to various problems and difficulties
faced by Indian SMEs in these areas.
Mobile App & Website:
IndiaMART.com introduced IndiaMART mobile site — m.indiamart.com and
Android App on Google Play in 2013. m.indiamart.com — is available on all
mobile phones that support Internet.
IndiaMart.com
Page 5
The App operates on all mobile devices having Android Version 1.5 or above
installed in them. Both enable users to easily search for suppliers in their preferred
area and location. It also allows them to send business enquiries and SMS directly
from their mobile phones. Buyers can even call suppliers directly by clicking on
their displayed number.
Tolexo.com:
In June 2014, IndiaMART launched Tolexo.com, an e-commerce platform that
enables SMEs to sell their products, besides listing them. With Tolexo, the
company wants to make its service more easily accessible to both the consumers
and sellers. Initially, for Indiamart, the project was that of collecting the queries
and forwarding the same to the merchants free of cost. It seemed to be a big boost
for the SME (small & medium enterprise) who otherwise would never have even
thought of selling their goods globally on their own.
The road to this stage was not an easy ride, in the words of Dinesh “We did not
base our plan on any external funding possibilities, investments were made only
after the cheques had come in as easy money was never taken and therefore capital
wasn’t squandered. In fact, Dinesh was never interested in VC funding, coming
from a background where the business was a way of life. His family business was
trading in petroleum products. Since money was a hard earned, the expenditure
was also kept on a tight leash. In fact, Dinesh goes on record saying that Indiamart
did not send a penny on advertising; he believed that conservative promotion
strategic was the right way in going bout rather than the much talked about theory
of high voice being equivalent to high viewership leading to high business.
Page 5
The App operates on all mobile devices having Android Version 1.5 or above
installed in them. Both enable users to easily search for suppliers in their preferred
area and location. It also allows them to send business enquiries and SMS directly
from their mobile phones. Buyers can even call suppliers directly by clicking on
their displayed number.
Tolexo.com:
In June 2014, IndiaMART launched Tolexo.com, an e-commerce platform that
enables SMEs to sell their products, besides listing them. With Tolexo, the
company wants to make its service more easily accessible to both the consumers
and sellers. Initially, for Indiamart, the project was that of collecting the queries
and forwarding the same to the merchants free of cost. It seemed to be a big boost
for the SME (small & medium enterprise) who otherwise would never have even
thought of selling their goods globally on their own.
The road to this stage was not an easy ride, in the words of Dinesh “We did not
base our plan on any external funding possibilities, investments were made only
after the cheques had come in as easy money was never taken and therefore capital
wasn’t squandered. In fact, Dinesh was never interested in VC funding, coming
from a background where the business was a way of life. His family business was
trading in petroleum products. Since money was a hard earned, the expenditure
was also kept on a tight leash. In fact, Dinesh goes on record saying that Indiamart
did not send a penny on advertising; he believed that conservative promotion
strategic was the right way in going bout rather than the much talked about theory
of high voice being equivalent to high viewership leading to high business.
IndiaMart.com
Page 6
One of the models, which suited India mart best, was getting the site maximum
visibility on all major search engines. Coming back to their main business that of
online directories, as it was offering free listings, one would be forced to think that
there is no revenue here. Yes, first glance one does get the impression but while
having a closer look it can be seen that Indiamart encourages those listed under
different sections to have a web presence of their own. Indiamart offers its
expertise on site building for which it charges its merchants a fee. Those the
service to India mart. The other source of revenue is from the registration that is
done of the firms who are listed on the Indiamart site. Although most firms are
listed free of cost but those who are registered are provided some exclusive
services which a free listed firm will not be entitled to. The total revenue earned
from these catalogues for the financial year 2000-2001 was Rs 205.61 lakhs which
was also the major share of revenue earned by Indiamart.
Page 6
One of the models, which suited India mart best, was getting the site maximum
visibility on all major search engines. Coming back to their main business that of
online directories, as it was offering free listings, one would be forced to think that
there is no revenue here. Yes, first glance one does get the impression but while
having a closer look it can be seen that Indiamart encourages those listed under
different sections to have a web presence of their own. Indiamart offers its
expertise on site building for which it charges its merchants a fee. Those the
service to India mart. The other source of revenue is from the registration that is
done of the firms who are listed on the Indiamart site. Although most firms are
listed free of cost but those who are registered are provided some exclusive
services which a free listed firm will not be entitled to. The total revenue earned
from these catalogues for the financial year 2000-2001 was Rs 205.61 lakhs which
was also the major share of revenue earned by Indiamart.
IndiaMart.com
Page 7
Search engine optimization and marketing of the company:
With this was born Indiamart the first company in India to provide directory
services for exporters and importers on the net. Initially, for Indiamart, the project
was that of collecting the queries and forwarding the same to the merchants free of
cost. It seemed to be a big boost for the SME (small & medium enterprise) who
otherwise would never have even think of selling their goods globally on their
own. The next important revenue source is the B2B auctions, which was launched
last year in December. In fact this addition of auctions on to the site has given
Indiamart a opportunity to cash to the high visibility that it has earned for itself for
the past few years.
The Auction platform, which is the biggest in Asia, caters to over five lakh global
B2B buyers that visit Indiamart every month. Here suppliers can register online
and list their inventory for auction on an annual basis. The seller decides on the
Reserve Price, Minimum bid price and bid increment amount. Interested buyers
can bid on the items listed free of cost after going through the product information
online. After the auction times out the seller is introduced to the winner to
complete the transaction. The success of the B2B auction portal can be gauged
from the fact form its introduction in Dec 2001 it has already earned through
commissions Rs. 0.48 lakh for the last financial year. The other income streams
for Indiamart are Web advertising which accounted for Rs 35.86 lakhs, e-business
solutions worth Rs. 24.21 lakhs and co-branded online promotion campaigns for
Rs 21 lakh.
Page 7
Search engine optimization and marketing of the company:
With this was born Indiamart the first company in India to provide directory
services for exporters and importers on the net. Initially, for Indiamart, the project
was that of collecting the queries and forwarding the same to the merchants free of
cost. It seemed to be a big boost for the SME (small & medium enterprise) who
otherwise would never have even think of selling their goods globally on their
own. The next important revenue source is the B2B auctions, which was launched
last year in December. In fact this addition of auctions on to the site has given
Indiamart a opportunity to cash to the high visibility that it has earned for itself for
the past few years.
The Auction platform, which is the biggest in Asia, caters to over five lakh global
B2B buyers that visit Indiamart every month. Here suppliers can register online
and list their inventory for auction on an annual basis. The seller decides on the
Reserve Price, Minimum bid price and bid increment amount. Interested buyers
can bid on the items listed free of cost after going through the product information
online. After the auction times out the seller is introduced to the winner to
complete the transaction. The success of the B2B auction portal can be gauged
from the fact form its introduction in Dec 2001 it has already earned through
commissions Rs. 0.48 lakh for the last financial year. The other income streams
for Indiamart are Web advertising which accounted for Rs 35.86 lakhs, e-business
solutions worth Rs. 24.21 lakhs and co-branded online promotion campaigns for
Rs 21 lakh.
IndiaMart.com
Page 8
Speaking about the B2B auctions Dinesh says “Our strategy of network expansion
to reach larger SME markets and offering multiple business services and solutions
thereby generating multiple revenue streams has done the trick for us. We made it
a point to run our business just like any other conventional business and not to get
carried away by the media hype about dotcoms or the easy availability of VCs in
the market. We only held the ground strongly and kept a close eye on our costs and
revenues.”
The next step in auctions which Indiamart plans to unveil very shortly is the new
B2B transaction platform aiming to offer facilities like B2B reverse auctioning,
ETOs (Electronic Trade Offers), REQ/REP (Request for Quote/Request for
proposal) along with business support services like business finance, logistics and
insurance to facilitate online trade.
Today as discussed earlier Indiamart has been making profits, according to the
summary of financial results for the year ending 31st march 2001 shows a growth
of 128% with revenue earned from its operations at Rs 287.16 lakh. The growth of
India mart has been phenomenon with just one office in Delhi today it has branch
offices in Mumbai, Chennai and Lucknow while its marketing offices are located
across 24 cities. While its other global trade partner’s yourimporter.com a Dallas
based online B2B auction platform and Indiafrance.com a France based enterprise
gives India mart a much needed global foothold. A system of preferred mobile
numbers was set up for suppliers. These virtual mobile numbers were mapped to
each supplier, and behind each number was an intricate system allowing each call
coming in to the number to be diverted to up to eight mobile or landline numbers
given by suppliers.
Page 8
Speaking about the B2B auctions Dinesh says “Our strategy of network expansion
to reach larger SME markets and offering multiple business services and solutions
thereby generating multiple revenue streams has done the trick for us. We made it
a point to run our business just like any other conventional business and not to get
carried away by the media hype about dotcoms or the easy availability of VCs in
the market. We only held the ground strongly and kept a close eye on our costs and
revenues.”
The next step in auctions which Indiamart plans to unveil very shortly is the new
B2B transaction platform aiming to offer facilities like B2B reverse auctioning,
ETOs (Electronic Trade Offers), REQ/REP (Request for Quote/Request for
proposal) along with business support services like business finance, logistics and
insurance to facilitate online trade.
Today as discussed earlier Indiamart has been making profits, according to the
summary of financial results for the year ending 31st march 2001 shows a growth
of 128% with revenue earned from its operations at Rs 287.16 lakh. The growth of
India mart has been phenomenon with just one office in Delhi today it has branch
offices in Mumbai, Chennai and Lucknow while its marketing offices are located
across 24 cities. While its other global trade partner’s yourimporter.com a Dallas
based online B2B auction platform and Indiafrance.com a France based enterprise
gives India mart a much needed global foothold. A system of preferred mobile
numbers was set up for suppliers. These virtual mobile numbers were mapped to
each supplier, and behind each number was an intricate system allowing each call
coming in to the number to be diverted to up to eight mobile or landline numbers
given by suppliers.
IndiaMart.com
Page 9
That one call went to all provided numbers simultaneously, and as soon as one
buyer picked up, the others were instantly dropped. This minimized the call
duration of the buyer and ensured that someone would always answer. As opposed
to other systems, the call charged to India MART began only on pick-up by the
supplier. Once the inquiry was made and answered and both parties hung up, a
text and email was sent to buyer and supplier instantly, thanking them for their call
and sharing contact details of both parties with each other. A solid lead with a
chance of conversion was passed to the supplier, while the buyer received the
requested information and quotes needed to make a business decision.
India MART now had the power to monitor the progress and duration of every call
made through these numbers using an online panel. With it, the company got a
deep level of understanding of the interaction happening between the two target
audiences. The system also offered the flexibility to change numbers associated
with each supplier. In essence, it was a solution that enhanced the scope of India
Mart’s business through credible leads and a quick connection between its buyers
and suppliers.
Internet Profile:
Page 9
That one call went to all provided numbers simultaneously, and as soon as one
buyer picked up, the others were instantly dropped. This minimized the call
duration of the buyer and ensured that someone would always answer. As opposed
to other systems, the call charged to India MART began only on pick-up by the
supplier. Once the inquiry was made and answered and both parties hung up, a
text and email was sent to buyer and supplier instantly, thanking them for their call
and sharing contact details of both parties with each other. A solid lead with a
chance of conversion was passed to the supplier, while the buyer received the
requested information and quotes needed to make a business decision.
India MART now had the power to monitor the progress and duration of every call
made through these numbers using an online panel. With it, the company got a
deep level of understanding of the interaction happening between the two target
audiences. The system also offered the flexibility to change numbers associated
with each supplier. In essence, it was a solution that enhanced the scope of India
Mart’s business through credible leads and a quick connection between its buyers
and suppliers.
Internet Profile:
IndiaMart.com
Page 10
As part of the free registration, these SMEs get to be listed among their peers in
that industry and also get a free website on India MART domain. They can
upgrade to a paid membership after experiencing the practical results achieved
through it. As part of this, we design web catalogues for SMEs and provide them
with premium listing, among other things. For these services, members have to pay
a minimal annual fee. Company has also introduced a pay per lead model, which
is the first of its kind in the world. Through this SMEs can buy a business lead
from a buyer after evaluating its relevance for their business. Once they find it
relevant, they can buy it for a nominal amount. Through this model, suppliers are
able to choose from the listed business leads and can then pursue them to grow
their sales.
IndiaMART.com, has introduced a service for small and medium enterprises,
which puts buyers in touch with suppliers, Called ‘Buy Leads’, it is based on a
“pay per ‘seen’ lead” model. It is a slight modification of the “pay per lead”
model, with the buyer of the lead being able to see the contents of the lead before
he decides to purchase it. It allows suppliers to assess buying requirements,
evaluate them and move further, if they find it relevant. The company introduced
the service as a pilot last year, garnering 10,000 sign-ups in the pilot year and
registering monthly billings of over Rs 1 crore. It is targeting 30,000 sign-ups in
the next three years, Agarwal said.
Buyers and sourcing agents come to IndiaMART.com and post their purchase
requirements free of cost. Each requirement is manually screened and followed up
with the buyer post, which is listed in the ‘buy leads’ marketplace. From this
marketplace, suppliers can view the content of the purchase requirement and then
Page 10
As part of the free registration, these SMEs get to be listed among their peers in
that industry and also get a free website on India MART domain. They can
upgrade to a paid membership after experiencing the practical results achieved
through it. As part of this, we design web catalogues for SMEs and provide them
with premium listing, among other things. For these services, members have to pay
a minimal annual fee. Company has also introduced a pay per lead model, which
is the first of its kind in the world. Through this SMEs can buy a business lead
from a buyer after evaluating its relevance for their business. Once they find it
relevant, they can buy it for a nominal amount. Through this model, suppliers are
able to choose from the listed business leads and can then pursue them to grow
their sales.
IndiaMART.com, has introduced a service for small and medium enterprises,
which puts buyers in touch with suppliers, Called ‘Buy Leads’, it is based on a
“pay per ‘seen’ lead” model. It is a slight modification of the “pay per lead”
model, with the buyer of the lead being able to see the contents of the lead before
he decides to purchase it. It allows suppliers to assess buying requirements,
evaluate them and move further, if they find it relevant. The company introduced
the service as a pilot last year, garnering 10,000 sign-ups in the pilot year and
registering monthly billings of over Rs 1 crore. It is targeting 30,000 sign-ups in
the next three years, Agarwal said.
Buyers and sourcing agents come to IndiaMART.com and post their purchase
requirements free of cost. Each requirement is manually screened and followed up
with the buyer post, which is listed in the ‘buy leads’ marketplace. From this
marketplace, suppliers can view the content of the purchase requirement and then
IndiaMart.com
Page 11
decide to buy or not. Lead prices start at Rs 50. Once suppliers purchase a lead,
contact details of the buyer become visible.
How does the business model work in practice?
We offer free as well as paid membership to our users who are mostly SMEs. Each
SME is eligible to register on the marketplace for free. As part of the free
registration, these SMEs get to be listed among their peers in that industry and also
get a free website on India MART domain. They can upgrade to a paid
membership after experiencing the practical results achieved through it. As part of
this, we design web catalogues for SMEs and provide them with premium listing,
among other things. For these services, members have to pay a minimal annual fee.
We have also introduced a pay per lead model, which is the first of its kind in the
world. Through this SMEs can buy a business lead from a buyer after evaluating its
relevance for their business. Once they find it relevant, they can buy it for a
nominal amount. Through this model, suppliers are able to choose from the listed
business leads and can then pursue them to grow their sales.
India Mart has been successfully doing it since 1996 through various B2B
solutions and services like online directory offering free-listing and business query
forwarding facility, building and promoting online catalogs for businesses, and
building content & database-rich industry portals, etc. It has now wished to further
benefits member businesses from an online catalog based trade-lead system to B2B
auctions that offer a more direct method of online trading and negotiations".
IndiaMART.com attracts international buyers looking for exporters, suppliers and
manufacturers from India for their business needs. The online marketplace
generates more than one lakh B2B trade queries every month through which its
Page 11
decide to buy or not. Lead prices start at Rs 50. Once suppliers purchase a lead,
contact details of the buyer become visible.
How does the business model work in practice?
We offer free as well as paid membership to our users who are mostly SMEs. Each
SME is eligible to register on the marketplace for free. As part of the free
registration, these SMEs get to be listed among their peers in that industry and also
get a free website on India MART domain. They can upgrade to a paid
membership after experiencing the practical results achieved through it. As part of
this, we design web catalogues for SMEs and provide them with premium listing,
among other things. For these services, members have to pay a minimal annual fee.
We have also introduced a pay per lead model, which is the first of its kind in the
world. Through this SMEs can buy a business lead from a buyer after evaluating its
relevance for their business. Once they find it relevant, they can buy it for a
nominal amount. Through this model, suppliers are able to choose from the listed
business leads and can then pursue them to grow their sales.
India Mart has been successfully doing it since 1996 through various B2B
solutions and services like online directory offering free-listing and business query
forwarding facility, building and promoting online catalogs for businesses, and
building content & database-rich industry portals, etc. It has now wished to further
benefits member businesses from an online catalog based trade-lead system to B2B
auctions that offer a more direct method of online trading and negotiations".
IndiaMART.com attracts international buyers looking for exporters, suppliers and
manufacturers from India for their business needs. The online marketplace
generates more than one lakh B2B trade queries every month through which its
IndiaMart.com
Page 12
member SME businesses are estimated to have conducted a business worth Rs
600 crores in the last financial year alone.
Already fetching 5.6 million pageviews, representing one of the highest figures in
the world in the B2B segment, IndiaMART.com offers its visitors online B2B
directory with over 60,000 businesses listed under more than 450 product/service
categories. Visitors to IndiaMART.com can browse through over 1000 business
catalogues and can interact online with member businesses. The marketplace also
offers a lot of useful B2B information on key Indian industries, interactive
community tools and business support services to facilitate B2B trade between its
visitors and member businesses.
Through auction, it will now offer a more direct and interactive trading and
negotiation platform to fuel online trade across countries as well as locally. "Our
new online platform offering B2B catalogues, auctions, trade offers and other
online business support services will bring online the 'action' that was so far being
initiated at IndiaMART.com, but being finalized offline in the form of a
transaction. Through online B2B auctions, whereby sellers will get the highest
price for their inventory and buyers will be able to interact with multiple sellers at
the same time for their business requirements. Such e-marketplaces make B2B
sourcing process highly efficient, especially for industrial and international buyers.
This process is similar to window shopping. Promotion of the website, publication
of e-catalogs in popular portals especially B2B platforms like www.indiamart.com,
www.alibaba.com etc will encourage e-browsing.
Page 12
member SME businesses are estimated to have conducted a business worth Rs
600 crores in the last financial year alone.
Already fetching 5.6 million pageviews, representing one of the highest figures in
the world in the B2B segment, IndiaMART.com offers its visitors online B2B
directory with over 60,000 businesses listed under more than 450 product/service
categories. Visitors to IndiaMART.com can browse through over 1000 business
catalogues and can interact online with member businesses. The marketplace also
offers a lot of useful B2B information on key Indian industries, interactive
community tools and business support services to facilitate B2B trade between its
visitors and member businesses.
Through auction, it will now offer a more direct and interactive trading and
negotiation platform to fuel online trade across countries as well as locally. "Our
new online platform offering B2B catalogues, auctions, trade offers and other
online business support services will bring online the 'action' that was so far being
initiated at IndiaMART.com, but being finalized offline in the form of a
transaction. Through online B2B auctions, whereby sellers will get the highest
price for their inventory and buyers will be able to interact with multiple sellers at
the same time for their business requirements. Such e-marketplaces make B2B
sourcing process highly efficient, especially for industrial and international buyers.
This process is similar to window shopping. Promotion of the website, publication
of e-catalogs in popular portals especially B2B platforms like www.indiamart.com,
www.alibaba.com etc will encourage e-browsing.
IndiaMart.com
Page 13
E-BUYING:
In any such process the following things have to be taken care of:
a) Provide e- catalog: Customers go through it to find desired products.
b) Configure Solution: If required, customer can customize the product to suit his
requirements.
c) Determine price: depending on the type of product chosen by the customer and
the level of customization, the price should be determined. Some of the elements
that should be considered for determining the price are:
i) Quantity
ii) Distance
iii) Product
iv) Purchase Amount.
Overview:
Indiamart created an online platform, which enabled the global market reach and
access for the MSMEs. It bridged the accessibility gap between the MSMEs and
global buyers by creating an online b2b platform. during the initial years after
inception, it focused on market building by acting as a connection between offline
customers and offline MSMEs it collected the queries from different customers by
different means like phone, fax etc, and forwarded the same to the MSMEs in its
database, free of cost.
Page 13
E-BUYING:
In any such process the following things have to be taken care of:
a) Provide e- catalog: Customers go through it to find desired products.
b) Configure Solution: If required, customer can customize the product to suit his
requirements.
c) Determine price: depending on the type of product chosen by the customer and
the level of customization, the price should be determined. Some of the elements
that should be considered for determining the price are:
i) Quantity
ii) Distance
iii) Product
iv) Purchase Amount.
Overview:
Indiamart created an online platform, which enabled the global market reach and
access for the MSMEs. It bridged the accessibility gap between the MSMEs and
global buyers by creating an online b2b platform. during the initial years after
inception, it focused on market building by acting as a connection between offline
customers and offline MSMEs it collected the queries from different customers by
different means like phone, fax etc, and forwarded the same to the MSMEs in its
database, free of cost.
IndiaMart.com
Page 14
These developed a positive relationship with the MSMEs who didn’t have any
alternative access to the global market place. The subsequent launch of the global
platform or the e-hub helped the customers and MSMEs to connect with each other
online to interact, negotiate and conduct actual transactions. Gradually, as the
market acceptance and transactions started increasing, it expanded its value
offering by including an extensive range of value added products and services
across various industries and verticals, including apparel and fashion accessories,
auto components and spare parts, medical pharmaceuticals and scientific
equipments, home decor, gift and crafts, engineering and industrial products etc.
Strategy view:
The strategy view of indiamart.com is being evaluated from two perspectives.
This includes value chain analysis and strategic frame work analysis.
Value chain analysis:
The value chain analysis for indiamart brings forth the key primary activities are;
Maintaining database of suppliers.
Directory listing and categorization.
Manage queries and buy-sell transactions.
Delivery and payments.
Suppliers rating.
Page 14
These developed a positive relationship with the MSMEs who didn’t have any
alternative access to the global market place. The subsequent launch of the global
platform or the e-hub helped the customers and MSMEs to connect with each other
online to interact, negotiate and conduct actual transactions. Gradually, as the
market acceptance and transactions started increasing, it expanded its value
offering by including an extensive range of value added products and services
across various industries and verticals, including apparel and fashion accessories,
auto components and spare parts, medical pharmaceuticals and scientific
equipments, home decor, gift and crafts, engineering and industrial products etc.
Strategy view:
The strategy view of indiamart.com is being evaluated from two perspectives.
This includes value chain analysis and strategic frame work analysis.
Value chain analysis:
The value chain analysis for indiamart brings forth the key primary activities are;
Maintaining database of suppliers.
Directory listing and categorization.
Manage queries and buy-sell transactions.
Delivery and payments.
Suppliers rating.
IndiaMart.com
Page 15
Key support activities include;
Focus on product, process and business model innovation.
Setting up technology and operational benchmarks.
Setting up infrastructure (Technology and physical setup)
The increasing number of members availing the indiamart platform generated the
word of mouth publicity and created the economies of scale from the larte volume
of transactions conducted online between MSMEs.
Page 15
Key support activities include;
Focus on product, process and business model innovation.
Setting up technology and operational benchmarks.
Setting up infrastructure (Technology and physical setup)
The increasing number of members availing the indiamart platform generated the
word of mouth publicity and created the economies of scale from the larte volume
of transactions conducted online between MSMEs.
IndiaMart.com
Page 16
Page 16
IndiaMart.com
Page 17
Value proposition:
Indiamart defined its business around the key objective of more buyers, more
suppliers and more business. The rationale behind this objective was that the
creation of a technology platform as a virtual market place would lead to growth in
business by bridging the connectivity and accessibility barriers between small-
scale suppliers in India and global buyers.
For suppliers, the value proposition included;
Increase in revenues by having access to global buyers.
Access to information on competitive market trends.
For buyers, the value proposition included;
Access to network of suppliers offerings.
Access to feedback and rating of suppliers.
Ease of evaluation and transactions.
Page 17
Value proposition:
Indiamart defined its business around the key objective of more buyers, more
suppliers and more business. The rationale behind this objective was that the
creation of a technology platform as a virtual market place would lead to growth in
business by bridging the connectivity and accessibility barriers between small-
scale suppliers in India and global buyers.
For suppliers, the value proposition included;
Increase in revenues by having access to global buyers.
Access to information on competitive market trends.
For buyers, the value proposition included;
Access to network of suppliers offerings.
Access to feedback and rating of suppliers.
Ease of evaluation and transactions.
IndiaMart.com
Page 18
Page 18
IndiaMart.com
Page 19
Generating leads for suppliers:
Every month IndiaMART.com generates over 250,000 leads from buyers in the
form of buy requirements. Ad Words plays an important role to generate these
leads. In Q2 2014, IndiaMART.com added dynamic remarketing to its marketing
mix in Ad Words. The company chose dynamic remarketing for its ability to re-
engage buyers with personalized messages, increase the conversion rates for its
display ads, increase lead volume and meet a target cost-per-lead. These, in turn,
help the company build lasting customer relationships.
Using dynamic remarketing best practices:
India MART followed a number of best practices to set up its dynamic ads to show
relevant products to past site visitors. This involved implementing remarketing
tags, a product feed, a dynamic ad template and conversion tracking. IndiaMART’s
remarketing tags, product feed and dynamic ad template were set up together to
ensure that ads reaching past site visitors would be personalized based on the
products and company web properties each had visited.
In addition, IndiaMART prepared to optimize for conversions by setting up
conversion tracking, critical to facilitating the full lead generation power of
dynamic remarketing. The level of personalization in the ads built upon
IndiaMART’s 18 years of experience in the B2B segment. On the IndiaMART
platform, the company already segmented suppliers and products on various
parameters in order to offer suggestions to buyers. Dynamic ads allowed the
company to apply this in-house expertise to showcase the most relevant products
among a catalog of over 10 million products. This has significantly increased the
satisfaction level of users and even increased its Net Promoter Score.
Page 19
Generating leads for suppliers:
Every month IndiaMART.com generates over 250,000 leads from buyers in the
form of buy requirements. Ad Words plays an important role to generate these
leads. In Q2 2014, IndiaMART.com added dynamic remarketing to its marketing
mix in Ad Words. The company chose dynamic remarketing for its ability to re-
engage buyers with personalized messages, increase the conversion rates for its
display ads, increase lead volume and meet a target cost-per-lead. These, in turn,
help the company build lasting customer relationships.
Using dynamic remarketing best practices:
India MART followed a number of best practices to set up its dynamic ads to show
relevant products to past site visitors. This involved implementing remarketing
tags, a product feed, a dynamic ad template and conversion tracking. IndiaMART’s
remarketing tags, product feed and dynamic ad template were set up together to
ensure that ads reaching past site visitors would be personalized based on the
products and company web properties each had visited.
In addition, IndiaMART prepared to optimize for conversions by setting up
conversion tracking, critical to facilitating the full lead generation power of
dynamic remarketing. The level of personalization in the ads built upon
IndiaMART’s 18 years of experience in the B2B segment. On the IndiaMART
platform, the company already segmented suppliers and products on various
parameters in order to offer suggestions to buyers. Dynamic ads allowed the
company to apply this in-house expertise to showcase the most relevant products
among a catalog of over 10 million products. This has significantly increased the
satisfaction level of users and even increased its Net Promoter Score.
IndiaMart.com
Page 20
After completing the dynamic remarketing set-up in just three weeks, IndiaMART
started running dynamic ads with a manual bid strategy focused on clicks. Within a
few weeks it had enough conversion history to change the bid strategy to optimize
for conversions.
Buy Leads:
Buy Leads is a centralized enquiry system that brings globally spread genuine
business leads to your doorstep. And thus enables you to reach out to the authentic
buyers quickly and easily. It also helps you review your buying pattern, your
transaction history and your purchased Buy Leads. Buy Leads section allows you
to manage all your buy leads activity efficiently with easy-to-use interface.
Easy Steps to Receive Most Relevant Trade Alert:
Step 1 - Visit http://my.indiamart.com
Step 2 - Sign In with your e-mail id and password
Step 3 - Go to Trade Offers -> Manage Your Trade Alerts
Step 4 - You may here add / remove categories & keywords
Page 20
After completing the dynamic remarketing set-up in just three weeks, IndiaMART
started running dynamic ads with a manual bid strategy focused on clicks. Within a
few weeks it had enough conversion history to change the bid strategy to optimize
for conversions.
Buy Leads:
Buy Leads is a centralized enquiry system that brings globally spread genuine
business leads to your doorstep. And thus enables you to reach out to the authentic
buyers quickly and easily. It also helps you review your buying pattern, your
transaction history and your purchased Buy Leads. Buy Leads section allows you
to manage all your buy leads activity efficiently with easy-to-use interface.
Easy Steps to Receive Most Relevant Trade Alert:
Step 1 - Visit http://my.indiamart.com
Step 2 - Sign In with your e-mail id and password
Step 3 - Go to Trade Offers -> Manage Your Trade Alerts
Step 4 - You may here add / remove categories & keywords
IndiaMart.com
Page 21
Transaction History:
This section allows you to check your entire buy leads transaction history with
some basic information such as transaction date, description, summary, total
amount paid, credit purchased, credit used and balance credit.
Page 21
Transaction History:
This section allows you to check your entire buy leads transaction history with
some basic information such as transaction date, description, summary, total
amount paid, credit purchased, credit used and balance credit.
IndiaMart.com
Page 22
Benefits:
View your current credit balance and purchased history
Help you to review your buy leads purchasing pattern
View transaction specific to particular date and amount
Check your buy leads transaction history instantly
Listings:
This section helps you to review your company and product listing. Here, you can
check if your company or products are listed in the right categories. It also allows
you to update or suggest changes in your listing and helps you promote products
and company across multiple pages all over IndiaMART.com network.
Buy leads is application created by indiamart for the buyers through trade alerts.
For that it provides listings to the buyers, most of all it contains with directory
listing and categorization of products and MSME buyers. B2B exchanges are
online marketplaces for businesses to buy and sell goods and services from other
businesses. They can create customer-driven value chains that substantially reduce
costs for both buyer and seller and better align the entire supply chain with the
customer’s needs.
Page 22
Benefits:
View your current credit balance and purchased history
Help you to review your buy leads purchasing pattern
View transaction specific to particular date and amount
Check your buy leads transaction history instantly
Listings:
This section helps you to review your company and product listing. Here, you can
check if your company or products are listed in the right categories. It also allows
you to update or suggest changes in your listing and helps you promote products
and company across multiple pages all over IndiaMART.com network.
Buy leads is application created by indiamart for the buyers through trade alerts.
For that it provides listings to the buyers, most of all it contains with directory
listing and categorization of products and MSME buyers. B2B exchanges are
online marketplaces for businesses to buy and sell goods and services from other
businesses. They can create customer-driven value chains that substantially reduce
costs for both buyer and seller and better align the entire supply chain with the
customer’s needs.
IndiaMart.com
Page 23
Target Audience - Business Types:
SME’s Exporters or Manufacturers
Small scale industries.
Wholesale Suppliers.
Then premium listings started for suppliers who were willing to shell out more
money for better visibility. Next, Indiamart created a paper lead system, wherein a
buyer enquiry is verified by call center employees and then enquiry is sold to
suppliers for credits. As competition grew, so did the revenues which added up to
Rs 150 crore during last financial year. Most online ventures, apart from pure-play
Page 23
Target Audience - Business Types:
SME’s Exporters or Manufacturers
Small scale industries.
Wholesale Suppliers.
Then premium listings started for suppliers who were willing to shell out more
money for better visibility. Next, Indiamart created a paper lead system, wherein a
buyer enquiry is verified by call center employees and then enquiry is sold to
suppliers for credits. As competition grew, so did the revenues which added up to
Rs 150 crore during last financial year. Most online ventures, apart from pure-play
IndiaMart.com
Page 24
online models like Face book, Twitter or Yahoo have substantial offline
operations, which is the hardest bit to crack. Indiamart established 75 offices
across major cities with a staff of 3,000, out of a total of 3,500 employees, just
reaching out to SMEs. "Internet is only the medium, business is largely offline.
Business model:
The company followed a Freemium (free + premium) business model, where it
offered certain services for free to the MSMEs and charged for the registration fee
for the premium services. This approach helped to build awareness and acceptance
among the MSMEs, especially those who are not willing to avail the fee based
services without seeing the results. The free registration on indiamart enabled the
MSMEs to get an online presence and access to global market. Once the MSME
felt happy and found value in having presence with India mart, they had the option
of upgrading themselves for a paid membership, which entitled them an access to
premium services like web catalogues, priority listing and trusted seal rating. The
company also introduce pay per lead model to the MSMEs which provided the
facility of choosing relevant business lead at India mart website with nominal
amount and continuing the same. The platform will also avail support services
including logistics, insurance buyer verification and sampling services online to
participating members through a tie-up with global verification giant SGS (Société
Générale de Surveillance, Geneva) to help build trust in online trade. India
MART is already talking to ICICI and Citibank for provision of online payment
gateway services for B2B transact ions through the portal.
Page 24
online models like Face book, Twitter or Yahoo have substantial offline
operations, which is the hardest bit to crack. Indiamart established 75 offices
across major cities with a staff of 3,000, out of a total of 3,500 employees, just
reaching out to SMEs. "Internet is only the medium, business is largely offline.
Business model:
The company followed a Freemium (free + premium) business model, where it
offered certain services for free to the MSMEs and charged for the registration fee
for the premium services. This approach helped to build awareness and acceptance
among the MSMEs, especially those who are not willing to avail the fee based
services without seeing the results. The free registration on indiamart enabled the
MSMEs to get an online presence and access to global market. Once the MSME
felt happy and found value in having presence with India mart, they had the option
of upgrading themselves for a paid membership, which entitled them an access to
premium services like web catalogues, priority listing and trusted seal rating. The
company also introduce pay per lead model to the MSMEs which provided the
facility of choosing relevant business lead at India mart website with nominal
amount and continuing the same. The platform will also avail support services
including logistics, insurance buyer verification and sampling services online to
participating members through a tie-up with global verification giant SGS (Société
Générale de Surveillance, Geneva) to help build trust in online trade. India
MART is already talking to ICICI and Citibank for provision of online payment
gateway services for B2B transact ions through the portal.
IndiaMart.com
Page 25
A conservative estimate by the company reveals B2B transactions worth Rs 1,200
crores through the portal in the current year, resulting from estimated 3000 online
auction deals. In addition, IndiaMART is confident of achieving at least 2,500
online0 catalogues of member businesses on the portal by the end of the year,
making IndiaMART.com the largest Indian B2B portal, not far behind those largest
in the world. IndiaMART.com offers products that enable small & medium size
businesses generate business leads (online catalogs/store-fronts), establish their
credibility (third party verified trust profile) and use business information (finance,
news, trade shows, tenders) for their business promotion.
India mart’s space creation for Indian suppliers in global market
Page 25
A conservative estimate by the company reveals B2B transactions worth Rs 1,200
crores through the portal in the current year, resulting from estimated 3000 online
auction deals. In addition, IndiaMART is confident of achieving at least 2,500
online0 catalogues of member businesses on the portal by the end of the year,
making IndiaMART.com the largest Indian B2B portal, not far behind those largest
in the world. IndiaMART.com offers products that enable small & medium size
businesses generate business leads (online catalogs/store-fronts), establish their
credibility (third party verified trust profile) and use business information (finance,
news, trade shows, tenders) for their business promotion.
India mart’s space creation for Indian suppliers in global market
IndiaMart.com
Page 26
Auction:
The new auction platform offers suppliers to register online and list their inventory
for auction on an annual subscription basis. Based on English Auction, the seller
decides on the Reserve Price, the Minimum Bid Price, Bid Increment amount etc.
for an item. Interested global buyers on the other hand, can bid on the items listed
for auction free of cost after going through the product information online.
Participating sellers and buyers can easily track their auctions online, and once an
auction is timed out, the seller is introduced to the winner of the auction to
complete the transaction. Through auction, it will now offer a more direct and
interactive trading and negotiation platform to fuel online trade across countries as
well as locally. "Our new online platform offering B2B catalogues, auctions, trade
offers and other online business support services will bring online the 'action' that
was so far being initiated at IndiaMART.com, but being finalized offline in the
form of a transaction. Through online B2B auctions, whereby sellers will get the
highest price for their inventory and buyers will be able to interact with multiple
sellers at the same time for their business requirements. Such e-marketplaces make
B2B sourcing process highly efficient, especially for industrial and international
buyers. India MART intends to leverage this potential in favour of the large SME
segment in India engaged in exports by bringing to them global business
opportunities. The success of the B2B auction portal can be gauged from the fact
form its introduction in Dec 2001 it has already earned through commissions Rs.
0.48 lakh for the last financial year. Most of the people have their own sizing,
colours, quality parameters and the deals are not in few thousand rupees but mostly
in few Lac Rupees.
Page 26
Auction:
The new auction platform offers suppliers to register online and list their inventory
for auction on an annual subscription basis. Based on English Auction, the seller
decides on the Reserve Price, the Minimum Bid Price, Bid Increment amount etc.
for an item. Interested global buyers on the other hand, can bid on the items listed
for auction free of cost after going through the product information online.
Participating sellers and buyers can easily track their auctions online, and once an
auction is timed out, the seller is introduced to the winner of the auction to
complete the transaction. Through auction, it will now offer a more direct and
interactive trading and negotiation platform to fuel online trade across countries as
well as locally. "Our new online platform offering B2B catalogues, auctions, trade
offers and other online business support services will bring online the 'action' that
was so far being initiated at IndiaMART.com, but being finalized offline in the
form of a transaction. Through online B2B auctions, whereby sellers will get the
highest price for their inventory and buyers will be able to interact with multiple
sellers at the same time for their business requirements. Such e-marketplaces make
B2B sourcing process highly efficient, especially for industrial and international
buyers. India MART intends to leverage this potential in favour of the large SME
segment in India engaged in exports by bringing to them global business
opportunities. The success of the B2B auction portal can be gauged from the fact
form its introduction in Dec 2001 it has already earned through commissions Rs.
0.48 lakh for the last financial year. Most of the people have their own sizing,
colours, quality parameters and the deals are not in few thousand rupees but mostly
in few Lac Rupees.
IndiaMart.com
Page 27
Buyers and sellers have to talk 5-10 times before they can settle on a price. For
example, if there’s an offer to buy 50,000 pairs of socks – there someone is going
to make a pitch that I can offer you one variety in 30 days for 1$, another for $1.25
or this kind for $1.3 etc, depending on quality and size. So the price discovery
would not take place on a B2B Market Exchange. But India mart facilitate buyer
and supplier discovery, and whether they do business depends on their
requirements.
ICT usage is imperative for seamless business operations. Thus, the 'Free for
SMEs' conference would elaborate on the ICT applications and tools which are
economical and effective for different business divisions, resulting into higher
efficiency and productivity of SMEs. The conference would have eminent speakers
including thought leaders, entrepreneurs, etc. deliberate on the subject.
IAMAI has started an aggressive drive to recruit start-ups as members. It is a part
of their long-term strategy to include all stake-holders in the digital space such as
telecom operators, venture funds, ISPs in addition to its existing constituency of
online and mobile value added services companies within its ambit.
IndiaMART.com and IAMAI had organized this first-of-its-kind conference 'ICT
for SMEs' last year as well to focus on technology-driven growth avenues for the
SME sector. The hugely successful conference was attended by over 300
stakeholders from the ICT and SME sector. The distinguished guests had
applauded the conference for the thoughtful theme selection and fillip intended for
the SMEs through the same. This year too, the conference shall synergize ways for
SMEs to reach out to a larger base of buyers while running their business functions
optimally.
Page 27
Buyers and sellers have to talk 5-10 times before they can settle on a price. For
example, if there’s an offer to buy 50,000 pairs of socks – there someone is going
to make a pitch that I can offer you one variety in 30 days for 1$, another for $1.25
or this kind for $1.3 etc, depending on quality and size. So the price discovery
would not take place on a B2B Market Exchange. But India mart facilitate buyer
and supplier discovery, and whether they do business depends on their
requirements.
ICT usage is imperative for seamless business operations. Thus, the 'Free for
SMEs' conference would elaborate on the ICT applications and tools which are
economical and effective for different business divisions, resulting into higher
efficiency and productivity of SMEs. The conference would have eminent speakers
including thought leaders, entrepreneurs, etc. deliberate on the subject.
IAMAI has started an aggressive drive to recruit start-ups as members. It is a part
of their long-term strategy to include all stake-holders in the digital space such as
telecom operators, venture funds, ISPs in addition to its existing constituency of
online and mobile value added services companies within its ambit.
IndiaMART.com and IAMAI had organized this first-of-its-kind conference 'ICT
for SMEs' last year as well to focus on technology-driven growth avenues for the
SME sector. The hugely successful conference was attended by over 300
stakeholders from the ICT and SME sector. The distinguished guests had
applauded the conference for the thoughtful theme selection and fillip intended for
the SMEs through the same. This year too, the conference shall synergize ways for
SMEs to reach out to a larger base of buyers while running their business functions
optimally.
IndiaMart.com
Page 28
Company has been working very closely with SMEs in order to bring them online
and also help them gauge benefits of the online medium for their business. We
have been organizing conferences and seminars in association with bodies such as
IAMAI [Internet and Mobile Association of India] and TiE, among others. These
conferences have seen strong SME attendance. Company has been participating in
about 260 domestic and international trade events and tries to facilitate B2B
matchmaking through these trade forums, which triggers business networking and
knowledge sharing. And the online marketplace kept a strong offline self-
promotion agenda too as they participated in 200 different trade fairs in India and
across the world each year to collect more yet suppliers and buyers.
IndiaMART.com join hands with tenders.hellotrade.com for offering Worldwide
Tenders Information to you. Any of our members from all across the globe can
subscribe to this service and avail the benefits.
This service keeps you updated with the latest Global Tender Notices, International
Project News, Expression on Interest (EOI), Request for Quotation (RFQ), Request
for Information (RFI), Pre-qualifications & any corrigendum issued by different
Government, Public or Private organizations from all over the world. We have a
database comprising of more than 175,000 global business opportunities and 3000
new tenders are uploaded every day.
Page 28
Company has been working very closely with SMEs in order to bring them online
and also help them gauge benefits of the online medium for their business. We
have been organizing conferences and seminars in association with bodies such as
IAMAI [Internet and Mobile Association of India] and TiE, among others. These
conferences have seen strong SME attendance. Company has been participating in
about 260 domestic and international trade events and tries to facilitate B2B
matchmaking through these trade forums, which triggers business networking and
knowledge sharing. And the online marketplace kept a strong offline self-
promotion agenda too as they participated in 200 different trade fairs in India and
across the world each year to collect more yet suppliers and buyers.
IndiaMART.com join hands with tenders.hellotrade.com for offering Worldwide
Tenders Information to you. Any of our members from all across the globe can
subscribe to this service and avail the benefits.
This service keeps you updated with the latest Global Tender Notices, International
Project News, Expression on Interest (EOI), Request for Quotation (RFQ), Request
for Information (RFI), Pre-qualifications & any corrigendum issued by different
Government, Public or Private organizations from all over the world. We have a
database comprising of more than 175,000 global business opportunities and 3000
new tenders are uploaded every day.
IndiaMart.com
Page 29
The Benefits Offered is:
More than 200 Countries coverage.
Over 3000 new business opportunities classified every day.
Tenders are categorized up to micro level to save your time & efforts in selecting
the relevant tenders.
We offer you both online access and tender alerts through email in the same plan.
Select relevant package and pay for what suits your business requirement.
You may browse the business opportunities using any of the following options:
By Country
By Product/ Service Category
By Keyword Search
Special offer for IndiaMART.com members Flat 25% discount on any
subscription plan of 1 year period for any country or industry.
Help sellers to
Promote their brand and conduct business
Generate Business leads
Test market products
Post trade offers
Find suppliers
Page 29
The Benefits Offered is:
More than 200 Countries coverage.
Over 3000 new business opportunities classified every day.
Tenders are categorized up to micro level to save your time & efforts in selecting
the relevant tenders.
We offer you both online access and tender alerts through email in the same plan.
Select relevant package and pay for what suits your business requirement.
You may browse the business opportunities using any of the following options:
By Country
By Product/ Service Category
By Keyword Search
Special offer for IndiaMART.com members Flat 25% discount on any
subscription plan of 1 year period for any country or industry.
Help sellers to
Promote their brand and conduct business
Generate Business leads
Test market products
Post trade offers
Find suppliers
IndiaMart.com
Page 30
Provides
Business directory
Online catalog
Call from buyers on Mobile
Trade leads
Business Tenders
Enquiry Alerts through SMS
Assists buyers and sellers to trade with each other at a common, reliable &
transparent platform. Offer personalized assistance to buyers and sellers for
almost everything they need to buy/sell using IndiaMART.com Committed
to provide value for time and money to our customers. Help our clients to
improve operational efficiency and productivity of business processes of the
enterprise. Include a range of business solutions such as payment gateway,
travel deals, recruitment solutions, ERP solutions et al.
Explore hidden Markets
Lowest client acquisition cost
24*7 Global presence
Time & Cost Effective
Reduce Marker Time & Lead Time
Page 30
Provides
Business directory
Online catalog
Call from buyers on Mobile
Trade leads
Business Tenders
Enquiry Alerts through SMS
Assists buyers and sellers to trade with each other at a common, reliable &
transparent platform. Offer personalized assistance to buyers and sellers for
almost everything they need to buy/sell using IndiaMART.com Committed
to provide value for time and money to our customers. Help our clients to
improve operational efficiency and productivity of business processes of the
enterprise. Include a range of business solutions such as payment gateway,
travel deals, recruitment solutions, ERP solutions et al.
Explore hidden Markets
Lowest client acquisition cost
24*7 Global presence
Time & Cost Effective
Reduce Marker Time & Lead Time
IndiaMart.com
Page 31
Seller Tools
Managing Products
How to add Products in My.IM?
What are hot Products?
What is Push to top option do?
What Is Private Buyer Catalog?
Why do I receive quotations that are not relevant?
How can I subscribe/ manage my Trade Alerts?
How will my Free Website get promoted?
Where can I see my listed product/services on IndiaMART.com?
How to add Products in My.IndiaMart?
Please follow the below steps to add products in My.IndiaMart
Go to Seller Tools
Click on Add New Products under Product/Services tab
Fill in required information
Add Image
Click on "Submit" to add new product in your catalogAlso, in order to add your
product on IndiaMart.com, it is mandatory to add image of your product. Adding
image also increases your product chances to come in top list.
Page 31
Seller Tools
Managing Products
How to add Products in My.IM?
What are hot Products?
What is Push to top option do?
What Is Private Buyer Catalog?
Why do I receive quotations that are not relevant?
How can I subscribe/ manage my Trade Alerts?
How will my Free Website get promoted?
Where can I see my listed product/services on IndiaMART.com?
How to add Products in My.IndiaMart?
Please follow the below steps to add products in My.IndiaMart
Go to Seller Tools
Click on Add New Products under Product/Services tab
Fill in required information
Add Image
Click on "Submit" to add new product in your catalogAlso, in order to add your
product on IndiaMart.com, it is mandatory to add image of your product. Adding
image also increases your product chances to come in top list.
IndiaMart.com
Page 32
What are hot Products?
The products on which you would like to emphasize the most and keen to sell.
In order to mark your product as Hot Product, kindly follow the below steps:
Visit http://my.indiamart.com
Sign In with your e-mail id and password
Go to Seller Tools -> Manage Products
Select your product
Mark it as Hot Product by clicking on checkbox
What is Push to Top option do?
By pushing your product through 'Push to Top' option, it will get better visibility
on IndiaMart platform.
What Is Private Buyer Catalog?
This tool enables you to create BUYER specific catalogs and circulate them by
Invitation
You can show your latest design to your buyers, with a personalized touch
These catalogs can be viewed by invitation only
First you need to upload your products/designs by using the Manage My Products
link
Page 32
What are hot Products?
The products on which you would like to emphasize the most and keen to sell.
In order to mark your product as Hot Product, kindly follow the below steps:
Visit http://my.indiamart.com
Sign In with your e-mail id and password
Go to Seller Tools -> Manage Products
Select your product
Mark it as Hot Product by clicking on checkbox
What is Push to Top option do?
By pushing your product through 'Push to Top' option, it will get better visibility
on IndiaMart platform.
What Is Private Buyer Catalog?
This tool enables you to create BUYER specific catalogs and circulate them by
Invitation
You can show your latest design to your buyers, with a personalized touch
These catalogs can be viewed by invitation only
First you need to upload your products/designs by using the Manage My Products
link
IndiaMart.com
Page 33
Why do I receive quotations that are not relevant?
In that case, you may change your product preference settings to add more product
categories. Second, you may change the location preference settings as per your
preferred business region. If you still do not get relevant Buy Leads in SMS Alerts,
then please mail us at: [email protected] or you may call us at:
09696969696.
How can I subscribe / manage my Trade Alerts?
Registered members of IndiaMART.com can log in to My.indiamart.com using
their username and password. Follow below steps to subscribe to Trade Alerts:
Click on 'Buy Leads'
Select 'Product Preference'
Browse, search and select categories
To change the selected categories, click on 'Remove'
When appropriate categories have been selected, click on 'Submit
Categories'
You are now subscribed to business categories of your interest & will
reveive alerts shortly.
Get Genuine Suppliers:
How can I search Supplier/ Product at IndiaMART?
How can I search Supplier/ Product from a particular location?
From search results, how can I contact the Supplier(s)?
Where can I browse Suppliers/ Products at IndiaMART?
How can I get quick response from Suppliers?
Is IndiaMART's assistance for providing me Suppliers chargeable?
Page 33
Why do I receive quotations that are not relevant?
In that case, you may change your product preference settings to add more product
categories. Second, you may change the location preference settings as per your
preferred business region. If you still do not get relevant Buy Leads in SMS Alerts,
then please mail us at: [email protected] or you may call us at:
09696969696.
How can I subscribe / manage my Trade Alerts?
Registered members of IndiaMART.com can log in to My.indiamart.com using
their username and password. Follow below steps to subscribe to Trade Alerts:
Click on 'Buy Leads'
Select 'Product Preference'
Browse, search and select categories
To change the selected categories, click on 'Remove'
When appropriate categories have been selected, click on 'Submit
Categories'
You are now subscribed to business categories of your interest & will
reveive alerts shortly.
Get Genuine Suppliers:
How can I search Supplier/ Product at IndiaMART?
How can I search Supplier/ Product from a particular location?
From search results, how can I contact the Supplier(s)?
Where can I browse Suppliers/ Products at IndiaMART?
How can I get quick response from Suppliers?
Is IndiaMART's assistance for providing me Suppliers chargeable?
IndiaMart.com
Page 34
1. Can IndiaMART assist me if I am unable to search right Supplier?
How can I search Supplier/ Product at IndiaMART?
Go to http://www.indiamart.com and type the product/ company name in the
search text box, then click Search button.
Tip: When you start typing characters of the product which you wish to search,
IndiaMART suggests you various list of items, among which you can choose your
best possible product.
How can I search Supplier/ Product from a particular location?
Go to http://www.indiamart.com and in search box write the supplier/ product
name along with city/ state name (e.g. Leather bags fromAgra or Leather bags
in Punjab) and click on search Button
From the search result page, you can also choose/ enter the preferred city of
product/ supplier you wish to source from.
From search results, how can I contact the Supplier(s)?
When you search supplier/ product at http://www.indiamart.com, the result page
appears with a list of suppliers with Send Enquiry button. You can click the send
enquiry button of the supplier and send your business enquiry directly to him.
Page 34
1. Can IndiaMART assist me if I am unable to search right Supplier?
How can I search Supplier/ Product at IndiaMART?
Go to http://www.indiamart.com and type the product/ company name in the
search text box, then click Search button.
Tip: When you start typing characters of the product which you wish to search,
IndiaMART suggests you various list of items, among which you can choose your
best possible product.
How can I search Supplier/ Product from a particular location?
Go to http://www.indiamart.com and in search box write the supplier/ product
name along with city/ state name (e.g. Leather bags fromAgra or Leather bags
in Punjab) and click on search Button
From the search result page, you can also choose/ enter the preferred city of
product/ supplier you wish to source from.
From search results, how can I contact the Supplier(s)?
When you search supplier/ product at http://www.indiamart.com, the result page
appears with a list of suppliers with Send Enquiry button. You can click the send
enquiry button of the supplier and send your business enquiry directly to him.
IndiaMart.com
Page 35
Where can I browse Suppliers/ Products at IndiaMART?
You can browse: Suppliers/ Products at http://dir.indiamart.com
How can I get quick response from Suppliers?
For getting prompt response from suppliers, Click Here to submit your buy
requirement. Describing your requirement in detail and correct contact information
(e-mail & phone) will help suppliers respond you at the earliest.
Page 35
Where can I browse Suppliers/ Products at IndiaMART?
You can browse: Suppliers/ Products at http://dir.indiamart.com
How can I get quick response from Suppliers?
For getting prompt response from suppliers, Click Here to submit your buy
requirement. Describing your requirement in detail and correct contact information
(e-mail & phone) will help suppliers respond you at the earliest.
IndiaMart.com
Page 36
Is IndiaMART's assistance for providing me Suppliers chargeable?
No, this assistance it totally FREE.
Can IndiaMART assist me if I am unable to search right Supplier?
Yes, Indiamart can assist in searching right suppliers for you:
You can submit your buying requirement here
Email BUYERS HELPDESK at [email protected]
Call Us: 09696969696
How will my Free Website get promoted?
In order to promote your free catalog, kindly follow below steps:
Add your Profile
Add Products
Make sure to have personalised URL
Go to My Promotion -> Promote URL
You may promote your URL with any available social platform
This is an attractive feature that allows you to promote your company URL on the
given social media platform. Some of them are: Twitter, LinkedIn, Facebook,
StumbleUpon, Digg, Google Bookmarks, My Space and many more to go.
Page 36
Is IndiaMART's assistance for providing me Suppliers chargeable?
No, this assistance it totally FREE.
Can IndiaMART assist me if I am unable to search right Supplier?
Yes, Indiamart can assist in searching right suppliers for you:
You can submit your buying requirement here
Email BUYERS HELPDESK at [email protected]
Call Us: 09696969696
How will my Free Website get promoted?
In order to promote your free catalog, kindly follow below steps:
Add your Profile
Add Products
Make sure to have personalised URL
Go to My Promotion -> Promote URL
You may promote your URL with any available social platform
This is an attractive feature that allows you to promote your company URL on the
given social media platform. Some of them are: Twitter, LinkedIn, Facebook,
StumbleUpon, Digg, Google Bookmarks, My Space and many more to go.
IndiaMart.com
Page 37
Where can I see my listed product/ services on IndiaMART.com?
You can simply see your listed product/services on IndiaMART.com by search
your listed product/ services or company name atdir.indiamart.com.
My product is a separate platform provided for both the MSME buyers and sellers
to find out and register their product. After this registration Buyer will call the
Seller and the will be supplied to seller in 90 minutes.
Page 37
Where can I see my listed product/ services on IndiaMART.com?
You can simply see your listed product/services on IndiaMART.com by search
your listed product/ services or company name atdir.indiamart.com.
My product is a separate platform provided for both the MSME buyers and sellers
to find out and register their product. After this registration Buyer will call the
Seller and the will be supplied to seller in 90 minutes.
IndiaMart.com
Page 38
Google Apps for Business is a web-based suite of messaging and collaboration
applications, that includes Gmail, Google Calendar, and integrated IM, as well as
Google Docs and Google Sites, Google’s word processing, spreadsheet,
presentation and website creation tools. Dinesh Agarwal, CEO –
IndiaMART.com, said, “At IndiaMART.com, we have always been proactive in
adopting new technologies for seamless business operations. It is this outlook that
prompted us to utilise Google Apps, which promises better infrastructure and
management than what is ordinarily possible with on-premise solutions, while
serving millions of users simultaneously. Google has created a wonderful suite of
applications that tend to help organisations save time, money and resources. We
are optimistic that these innovative apps would definitely trigger many
organisations like us to move on to cloud.”
“We are pleased to have IndiaMART.com join the Google Apps family here in
India,” said Pradeep Agarwal, Country Head, Google Enterprise in India. “They
serve as a great example of how organizations are able use cloud-based messaging
and collaboration tools to connect their employees, customers and business
partners in various offices and cities for enhanced productivity and better decision
making.”
The migration to Google Apps for Business allows IndiaMART.com to move its
employees onto one common email platform. The company is also in the process
of rolling out collaboration tools such as Google Docs, which allow employees to
share files and collaborate in real-time, keeping versions organized and available
wherever and whenever they work.
IndiaMART.com plans to transition other custom on-premise apps to the cloud
using Google App Engine in future.
Page 38
Google Apps for Business is a web-based suite of messaging and collaboration
applications, that includes Gmail, Google Calendar, and integrated IM, as well as
Google Docs and Google Sites, Google’s word processing, spreadsheet,
presentation and website creation tools. Dinesh Agarwal, CEO –
IndiaMART.com, said, “At IndiaMART.com, we have always been proactive in
adopting new technologies for seamless business operations. It is this outlook that
prompted us to utilise Google Apps, which promises better infrastructure and
management than what is ordinarily possible with on-premise solutions, while
serving millions of users simultaneously. Google has created a wonderful suite of
applications that tend to help organisations save time, money and resources. We
are optimistic that these innovative apps would definitely trigger many
organisations like us to move on to cloud.”
“We are pleased to have IndiaMART.com join the Google Apps family here in
India,” said Pradeep Agarwal, Country Head, Google Enterprise in India. “They
serve as a great example of how organizations are able use cloud-based messaging
and collaboration tools to connect their employees, customers and business
partners in various offices and cities for enhanced productivity and better decision
making.”
The migration to Google Apps for Business allows IndiaMART.com to move its
employees onto one common email platform. The company is also in the process
of rolling out collaboration tools such as Google Docs, which allow employees to
share files and collaborate in real-time, keeping versions organized and available
wherever and whenever they work.
IndiaMART.com plans to transition other custom on-premise apps to the cloud
using Google App Engine in future.
IndiaMart.com
Page 39
Marketing Efforts
IndiaMART.com has great confidence in the power of social media marketing as a
medium of reaching out to the target market. It has a presence on various social
networking sites. The company began using Facebook in 2009. The company sees
Page 39
Marketing Efforts
IndiaMART.com has great confidence in the power of social media marketing as a
medium of reaching out to the target market. It has a presence on various social
networking sites. The company began using Facebook in 2009. The company sees
IndiaMart.com
Page 40
Facebook as a “consistent medium of brand promotion.” IndiaMART.com uses its
Facebook account to provide SMEs specific latest news and information about
current trends. It does this through regular updates on its wall. Through this
medium, the company is able to share information about various business aspects,
such as trade shows, with its members.
IndiaMART.com has a meager presence on Twitter. Its Twitter account has less
than 500 followers. A restricting factor could be that most of the tweets are
promotional, rather than what social networking is actually about, i.e. being social.
IndiaMART.com also uses Youtube to share videos of their media coverage,
including interviews of their CEO, as well as success stories of their clients. The
company uses Photbucket and Flickr to share pictures of their products and events.
Blogger has been used to educate SMEs (small and medium enterprises) on how to
better handle their business operations, share key announcements from
IndiaMART.com and related news. IndiaMART.com also has a presence on social
bookmarking sites like delicious and Stumble upon. “Social media marketing has
become a very strong medium to reach out to a wider audience. Social media
platforms in the form of Facebook, Twitter, Youtube have made it possible to
broadcast messages and news to a larger base of business persons and the like. Its
ability to engage with the stakeholders irrespective of geographical barriers has
helped us penetrate SME space to a large extent,” says Dinesh Agarwal, Founder
& CEO, IndiaMART.com.
Page 40
Facebook as a “consistent medium of brand promotion.” IndiaMART.com uses its
Facebook account to provide SMEs specific latest news and information about
current trends. It does this through regular updates on its wall. Through this
medium, the company is able to share information about various business aspects,
such as trade shows, with its members.
IndiaMART.com has a meager presence on Twitter. Its Twitter account has less
than 500 followers. A restricting factor could be that most of the tweets are
promotional, rather than what social networking is actually about, i.e. being social.
IndiaMART.com also uses Youtube to share videos of their media coverage,
including interviews of their CEO, as well as success stories of their clients. The
company uses Photbucket and Flickr to share pictures of their products and events.
Blogger has been used to educate SMEs (small and medium enterprises) on how to
better handle their business operations, share key announcements from
IndiaMART.com and related news. IndiaMART.com also has a presence on social
bookmarking sites like delicious and Stumble upon. “Social media marketing has
become a very strong medium to reach out to a wider audience. Social media
platforms in the form of Facebook, Twitter, Youtube have made it possible to
broadcast messages and news to a larger base of business persons and the like. Its
ability to engage with the stakeholders irrespective of geographical barriers has
helped us penetrate SME space to a large extent,” says Dinesh Agarwal, Founder
& CEO, IndiaMART.com.
IndiaMart.com
Page 41
Result of Efforts
IndiaMART.com has 58,351 fans on Face book. Many of their fans are very active
and freely exchange their thoughts, suggestions and opinions here.
IndiaMART.com and other marketplaces generate more than 40 million page
views per month. IndiaMART.com’s three-month Alexa global traffic rank is
1,391. Its Indian traffic rank is 108.
Page 41
Result of Efforts
IndiaMART.com has 58,351 fans on Face book. Many of their fans are very active
and freely exchange their thoughts, suggestions and opinions here.
IndiaMART.com and other marketplaces generate more than 40 million page
views per month. IndiaMART.com’s three-month Alexa global traffic rank is
1,391. Its Indian traffic rank is 108.
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