About app This app is specifically created to support new moms and expectant mothers, offering them valuable guidance throughout their journey of motherhood. It serves as a comprehensive resource, providing educational materials on topics such as pregnancy, nutrition, and lactation. By equipping mothers with essential knowledge, it empowers them to make informed decisions for the optimal mental and physical development of their children. PITCH DECK 2
Problem and solution Market Gap This app will introduce to the healthcare market a comprehensive solution for the transition into motherhood including pregnancy, post partum psychological support, nutrition, lactation and early childhood development. Loss of patient history This app will provide up to date patient history accessible by both doctor and moms. Lack of information Many new moms and expectant mothers often feel overwhelmed by the abundance of information available online, making it difficult to find reliable and trustworthy resources. This app helps by providing curated educational materials on various aspects of motherhood, ensuring that mothers have access to accurate and up-to-date information. Post partum uncertainties This app will provide complete solutions for lactation problems, post partum phycological disorders. Doctor accessibility Through pregnancy and early childhood, mothers face difficulties in the need for very frequent visits to the doctor, this app will provide easy access to the same doctor every time needed. 3
App features Free educational materials Female health through different reproductive periods (puberty, childbearing and menopause) Maternal and fetal development month by month through pregnancy. Pregnancy associated diseases. Post partum recovery Maternal nutrition Lactation Child mental, physical and nutritional development Customized profile Detailed family history Mother: baby tracking, period tracking, antenatal care, nutrition Child: growth chart, vaccinations and allergy profile Assessment tools Child growth curves Developmental milestones Maternal and psychiatry teleconsultations Lactation OPGYN Pediatrics Adult and child psychiatry Adult and child nutrition Access to support groups New moms' groups Children with special needs groups Moms with post partum depression groups 4
Our competitors Flo app Pregnant moms and parents-to-be, consider Flo App for Pregnancy a guide to every pregnancy stage — from that all-important positive tests to due date. What to expect app pregnancy and parenting brand, offers a pregnancy and baby app that helps prepare for parenthood and guides through the journey day-by-day and week-by-week. 5
R e v enue St r eams K e y P artnerships K e y Activities V alue Propositions Cu s t omer R el a tionships K e y R esou r ces Channels Co s t Stru c tu r e Cu s t omer Segme n ts Business model Canvas 1- Healthcare providers 2- insurance companies 3- Content creators 4- operational services providers 5-payment gateways 1- Software development 2- Content Creation 3- Operations 4- Finance and Accounting 5- Marketing 6- Customer services 1- Comprehensive Support 2- Trusted and Reliable Information 3- Personalized Guidance 4- Easy Access to Healthcare Professionals 5- Mental Health and Emotional Support Application for maternal and pregnant women to connect with specialized doctors and guidance and coaching for new mothers 1- Notifications -Educational content on social media platform 2- Digital notification of pregnancy and maternal life elecommunications 2- face to face appointments 3- up to date information 4- Online forums 1- New moms aware about technology in KSA and Egypt 2- Expectant mothers KSA, Egypt 3- Hospitals with gynecological and pediatrics department in KSA and Egypt 4- specialized woman hospitals and medical centers 4- Insurance Companies interested in woman and child health in KSA and Egypt 1-Mobile app (end user-) – e counseling platform( doctor – admin administration) Technology infrastructure 2- Content 3- Healthcare providers (doctors) 4- business developers 1- Gynecological and pediatrics clinics Website – email campaigns 2- Social media platforms 3- Healthcare companies 4- Mobile Application Stores 5- Direct Outreach to Targeted Communities 6- Maternal communities 1- Infrastructure & IT support Mobile application –website t 2- Personnel – Business development team 3- Customer Support 4- Marketing 1- Premium Subscriptions 2- Percentage of teleconsultations 3- Marketing services Color coding R & D Software Market research Digital Marketing PR Investment team Designed for: E counseling app Designed by: Dr Nourhan
App development phases How we’ll scale in the future Phase 1 1- Infrastructure and app creation/development 2- Assigning teams 3- Topics selection Phase 2 1- Content Creation 2- Coordination Phase 3 1- Launching 2- Marketing 7