E marketing

Electronic Marketing, importance, Advantages and disadvantages.

1. E-Marketing Presented by: Paulo Sambo Bakhtyar Tajzada Salman Muhammad Omary

2. What is E-Marketing? Electronic marketing or E-marketing is the use of electronic media and applications to conduct marketing research and communication activities . The term electronic marketing initially served as an extension of "Internet marketing" to address the growth of mobile technology and digital applications used in marketing.

3. What is E-Marketing E-Marketing is also known as Digital Marketing. E-Marketing is any marketing done online via websites or other online tools and resources .

4. Definition Electronic Marketing is the marketing of products using electronic technology to determine the consumer market. E-marketing compasses all the activities a business conduct via World Wide Web (WWW) with the aim of attracting new business , retaining current business and developing its brand identify.

5. Objective I ncrease market share Increase sales revenue Reduce cost Achieve branding building goals Achieve customer relationship management goals

6. Electronic Marketing Vs Traditional Marketing

7. Electronic Marketing Traditional Marketing Interactive advertising Methods of digital marketing is less expensive E-Marketing is marketing to consumers through online channels like website and online banner advertisement. Contact from one side Traditional marketing methods more expensive It refers to offline marketing tactics such as print advertisements, TV, Radio, direct mail and brand show advertising.

8. Scope of E-Marketing Internet marketing allows the marketer to reach consumers in a wide range of ways.  It is considered to be a broad scope. E marketing ties together the Creativity and technical aspects.

9. Features Internet marketing allows global marketing facility. It is less expensive. It makes marketing easier. It increases the choice of products, services and sellers. Vast availability of information.

10. Internet marketing tools It includes Websites, social media and online advertisement. Use of social media. Marketing plan. Social media is the latest marketing buzz, touted by both online and offline marketing experts way to reach customers .

11. Internet marketing tools Cont.… A properly designed website is one of the most important marketing tools that an E. Marketing needs, because through that the customer will get the attraction to visit again and again.

12. Importance of E-Marketing The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet Marketing, both in terms of providing instant response and eliciting response, is a unique quality of the medium.

13. Importance of E-Marketing Cont.…   It helps in relating the product to their customers and prospective consumers in a convenient way.. As of today, it is said that “EITHER WAYS LEAD TO THE INTERNET .” Just a simple click in surfing the Internet would give you what you want and need.

14. Advantages of E-Marketing 24/7 Save time Extremely low risk Faster response to both marketers and the end user Increased ability to measure and collect data Opens the possibility to a market of one through personalization Increased interactivity Increased exposure of products and services Boundless universal accessibility

15. Disadvantages of E-Marketing Technology The consumer is unable to physically feel or try on the product Higher transparency of pricing and increased price competition Worldwide competition through globalization

16. Conclusion Online marketing, especially search engine marketing will continue growing in double digits in the next few years. At the same time there are an increasing number of householders using the internet and search engines.