E services in service marketing

E-Services' Pyramid, Domain, Providers, Merits & Demerits.

1. E-Services By: Md Salman Ashrafi

2. E- Services also called Electronic Services are those which are produced, provided, and consumed by the manufacturer to the consumer through a digital network. E-services include e-commerce transaction services for handling online orders, application hosting by application service providers (ASPs) and any processing capability that is obtainable on the Web. Examples: Supply of video, music, games, etc. Website services Software services Online Leaning E-Books and Newspapers Digital Advertisement

3. E-Service Pyramid Channel of Service Service Receiver Service Provider

4. Domains of E-Services This might involve tasks like the design, construction, and operation of a company's Web site or the streamlining of procurement processes E-Business This includes MOOCs, Webinars, Online workshops, Online Classes, etc. Education The scope of these initiatives are to make all medical facilities available all time from any part of the world through Web services, mobile services, SMS or Call center services. Health Banking View Account Activity - deposits, withdrawals, checks and payments cleared, interest credited. Transfer Funds between checking and savings.

5. E-Service Providers Google Dropbox Grammarly Skype

6. E-Service Providers Netflix PayPal Wikipedia Amazon Web Services

7. Advantages 1 2 3 4 5 6 Detailed Product Information 24*7 Availability Comparison Greater customer base Lowering of entry barrier to new markets and cost of acquiring new customers Alternative communication channel to customers

8. Disadvantages 1 2 3 4 5 6 Worldwide competition through globalization Credit Card Frauds Faulty Goods Dependability on technology Security, privacy issues Maintenance costs due to a constantly evolving environment

9. THANK YOU