e17e8a15-e17e-4ff4-838d-625707822c35[1].pdf

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1. SupplyChainManagementPresentation
Group9
SubmittedBy
AkashiGupta22GSOB1110035
Shivangikumari22GSOB1110001
KarishmaKumari22GSOB1110074
RoyYuvraj22GSOB1110090

2. FreshCartPresentation
AnoverviewofFreshCartgrocerydeliveryserviceandtheirstrategiesfor
success

3. FreshCartisanewgrocery
deliveryserviceinacompetitive
market
Theyfocusonhigh-quality,locally
sourcedproduce
Introduction
Theyhaveacommitmentto
sustainability

4. 01
02
03
04
Intensecompetitionwith
establishedplayersand
newentrants
Highoperationalcosts
relatedtologistics,
personnel,andtechnology
Needtoattractandretain
customersinacrowded
market
Maintainingacommitment
tosustainabilitywithout
increasingcostssignificantly
Challenges

5. EfficientOperations
●Investedinrouteoptimization
softwareandautomatedinventory
managementsystemstoreduce
operationalcosts
●Negotiatedbulkpurchasing
agreementswithlocalfarmersand
supplierstolowerprocurementcosts

6. DynamicPricing
●Implementeddynamicpricingduringpeakhoursandoffereddiscountsfor
offpeaktimestobalancedemandthroughouttheday

7. SubscriptionModels
●Introducedasubscriptionservicewithbenefitslikefreedelivery,exclusive
discounts,andprioritytimeslotsforsubscribers

8. 01
02
Partnerships
ThisnotonlydifferentiatedFreshCartbutalsosupported
localbusinesses
Formedpartnershipswithlocalfarmers'marketsand
specialtyfoodproducerstoofferunique,locallysourced
products

9. QualityCustomerService
●Focusedonprovidingexcellent
customerservice,includinga
userfriendlyapp,responsivecustomer
support,andahassle-freereturnpolicy

10. 01
02
MarketingandPromotions
Offeredpromotionsforfirst-timeusers,referralbonuses,
andexclusivedealsforloyalcustomers
Rantargetedmarketingcampaignsthroughsocialmedia

11. 01
02
DataAnalytics
Thisinformationwasusedtooptimizeinventoryand
marketingstrategies
Utilizeddataanalyticstounderstandcustomer
preferences,popularproducts,anddeliverypatterns

12. 01
02
SustainablePractices
Prominentlyfeaturedthecompany'scommitmentto
sustainabilityinmarketingmaterials
Embracedsustainablepractices,suchasusing
eco-friendlypackaging

13. TechnologyIntegration
●Continuouslyupdatedthemobileapp
toimproveuserexperience
●Implementedfeatureslike
personalizedrecommendations
basedonpastpurchasesandan
easyto-useinterface

14. Thankyouforyourtime??????