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1. Group Members Himanshu Matoliya JN24PG150 Himanshu Gangwar JN24PG149 Prem Agarwal JN24PG167 Rohit Gurjar JN24PG171 PULKIT JN24PG169 Siddharth Kumar JN24PG181

2. Mr. Harmesh Kumar Singla Managing Director INTRODUCTION

3. Person Interviewed Ajay Mohan Mishra Relationship Manager in the Maruti Suzuki showroom combined with True Value, operated by Singla Link Agency, New Delhi, Patparganj Industrial Area, Patparganj, Ghaziabad, Delhi.

4. Input materials - Raw materials, Workers at factory, Infrastructure  

5.   Showroom Expense Variable inputs 1. Vehicle inventory 2. Staff 3. Marketing and Advertising Costs 4. Utilities and Operations 5. Vehicle Servicing and Maintenance 6. Commission and Incentives Fixed inputs: 1 . Infrastructure 2.Furniture and fixes 3.Technology and equipment 4.Inventory display 5.Signage and Branding 6.Test Drive values

6. INITIAL SETUP COST

7. Aggregative Initial Setup Costs

8. Operational Expenses Employees expenses M onthly expenses range from ₹2 to ₹2.5 crore Miscellaneous Expenses

9. Price Elasticity of D emand E P

10. From the screenshot it can be understood that Maruti Suzuki offers discounts, this means consumers are price sensitive- If price is reduced more consumers will buy automobiles from Maruti Suzuki.

11. But it is not only price that plays an important role in sales of automobiles, but factors such as rise of income, competitors’ price, preferences of people, price of petrol, increase in working population are equally influential in sales of automobiles. So, because the market is dynamic therefore other factors influencing demand of automobiles over shadow increase the price of automobiles. Therefore, such figures are produced as in the Figure where sales increase with increase in price. India: per capita income 2024 | Statista

12. In this we can see that income of people is rising this means that they have more purchasing power to buy automobiles from maruti suzuki . India: salary increase 2024 | Statista

13. Here it can be seen that the assets of Maruti Suzuki India are increasing. It means that they are investing and producing more over years this also impacts demand and supply as scale of production is also increasing. This is an important factor while determining the price of automobiles. (Production-Cost Relationship) https://www.moneycontrol.com/financials/marutisuzukiindia/balance-sheetVI/MS24#MS24

14. From the above data it is quite clear that expenses of Maruti Suzuki India are increasing, this means that they must be producing more and expanding their level of operation each year. This can be done to increase output and reduce costs further to maximize profit. From Figure 1 we can see that the profit of Maruti Suzuki has increased over the years. https://www.moneycontrol.com/financials/marutisuzukiindia/profit-lossVI/MS24/2

15. From the above graph we can infer, Maruti Suzuki India is operating in a milder oligopoly market structure.There are 12 competitors who capture almost all market share of automobiles( Passenger Car Market).

16. https://www.cardekho.com/india-car-news/watch-heres-how-the-prices-of-the-maruti-swift-have-gone-up-over-the-years-since-2005-32585.htm https://parkplus.io/car-news/most-sold-car-in-india-2023-maruti-suzuki-swift Even in the case of Swift Models of Maruti Suzuki, the demand is increasing with the increase in price. This means that other factors that influence price are working behind such relationship like increase in income of people, expansion of operations by Maruti Suzuki, increase in population that has purchasing power capacity. The relationship Manager holds the view that even if we increase or decrease the price of cars by 10% there will not be much change in demand as the elasticity of demand will be inelastic. After looking at data from reports published by Maruti Suzuki and Statista, it can be considered that a 10% increase or decrease in price is not a major change in price and will not impact demand. But if prices are reduced or increased at a higher rate then it will impact on the purchasing power of people and demand will become elastic.

17. In this demand curve it can be infer that demand rises with fall in price but in market other factors also influence demand because of which demand rises even if price is increased.

18. Company’s biggest competitors (Tata Motors)

19. Now let us understand how Maruti and tata differs 1. Market Focus 2 . Pricing and Build Quality 3. Technology and Innovation 4. Financial Performance 5. Strategic Initiatives

20. Similarity between the Companies 1 . Vehicle Range and Market Segments 2. Alternative Fuel Options 3. Safety Features 4. After-Sales Service 5. Financing and Leasing Options 6. Digital and Technological Advancements

21. Market Structure

22. Company USP Large service networks Great Mileage Affordable Prices Trusted Brand High Resale Value Wide Range of Models Low Maintenance Costs Easy Financing Options Innovative Features Good Customer Support

23. Maruti Suzuki Showroom Scope of Improvement

24. 1. Improvement in Customer Service

25. 2. After-Sales Service

26. Thank You Group 6 Members Pulkit Himanshu Matoliya Prem Agrawal Siddharth kumar Himanshu Gangwar Rohit Singh Gurjar