Green Products Definition : Green products are products that recycle and do not cause harm to people or the environment Example: Cars: Green cars are energy-efficient; they create limited air pollution and greenhouse gases Food: Green food isn't necessarily peas and string beans, although both of these things can be green 2
Environmentally friendly , environment-friendly , eco-friendly , nature-friendly , and green are marketing terms referring to goods and services , laws , guidelines and policies that inflict reduced, minimal, or no harm upon ecosystems or the environment .
Why eco products? Due to increase in global warming and climate change the public concern for environmental issues is gradually increased over the past decades. The customers are started demanding eco-friendly products and they pay more attention to the environment, wealth and health.
Eco-friendly products are those products that will not pollute the earth or deplore natural resources, product which can be recycled or conserved, products with natural ingredients, products containing organic elements and products contents under approved chemical
The companies are started adopting green marketing practices in their activities as a part of social responsibility and they were trying to reach the customers with their green messages.
Green movement The “Green movement” has entered the mainstream status in many developed countries, where eco-friendliness is becoming a major consumer preference among the best living in such nations..
Current global situations More popular Low environmental impacts Lock-in & diffusion Returns of scale Barrier for introduction High switching cost Policy Tax cut & subsidy
Future trends Main trend – green trend Influence product design Green materials Manufacture Disposal
Benefits of Green Products Human being’s health condition Benefits from better water bodies, air quality, building material, animals, and plants Sustainable environmental development Green products bring the benefits for the sustainable developments in the respects of balanced and equitable economic development, high level of environmental protection, and renewable natural resources. 10
Green Marketing Definition : marketing products and services based on environmental factors or awareness Example: Tata Motors Ltd. has developed their showroom by using green items and elements in its design. The taj chain is going to produce eco-friendly atmosphere by using organic bed linen, energy efficient bars and napkins that are made of waste papers. 11 Green Marketing
What is eco-friendly product? Eco-friendly products refer to those products that do not affect or cause any harm to the environment. The term Eco-friendly most commonly refers to products that contribute to green living or practices that helps to conserve resources like water and energy.
Why to use eco-friendly products? Do not harm the environment To minimize carbon footprint or the emission of greenhouse gases To maintain ecological balance To reduce exploitation of resources Save energy can be recycled and reused Value Shifting to Eco-friendly products a great move towards Sustainability
Paper bags and plastic bags Paper bags Paper comes from trees made from a renewable resource can biodegrade are recyclable Plastic bags Plastic comes from oil Can be reused Non-biodegradable Highly recyclable
Facts On Resource Use – Renewable Versus Non-Renewable Resources On Manufacturing - Plastic Bag Manufacturing is More Environmentally Friendly On Solid Waste – Paper Generates More Waste On Recycling - Both Bag Types are Highly Recyclable On Reuse – Plastic Outperforms Paper
LED’s Positives Long lasting Very less power consumption More brighter 50,000 hours or more if properly engineered Very Low energy consumption No mercury is used as in CFL’s Available in a multitude of colors Pure white light means no color will be filtered out. Low functioning temperature Negatives Less potential output Slightly more expensive to purchase
Incandescent Bulbs Positives Cheap Be generally stronger light output Better for seeing through Fog and Smoke Negatives Very short life about 1000 hours Very inefficient Heavy on power consumption Yellowish color filters out anything with yellow in it, i.e., White looks yellow, yellow doesn’t show, red looks brown, green looks black.
Natural Gas CNG –compressed natural gas It is substitute fossil fuel for DIESEL,PETROL,PROPANE It is cheap than other fuels CNG produces up to 95% less carbon monoxide compared to gasoline and diesel CNG-powered vehicles have lower maintenance costs than other hydrocarbon-fuel-powered vehicles Increased life of lubricating oils Drawbacks It require a greater amount of space for fuel storage than conventional gasoline powered vehicles Increased vehicle cost
Petroleum Fuel Advantages It is highly available it can provide better performance It is fairly safe to store Due to its liquid form, it is easy to transport Disadvantages Produces more carbon dioxide and nitrogen oxide , a major cause of global warming It is a limited resource
Some Electrical appliances Refrigerators & Air Conditioners Digital Inverter Technology in Compressor Comes with energy rating Televisions LED is preferable to LCD It consumes up to 40% less power for the same size display
Drawbacks of Green Product More time and money consuming Example of Greenworks Cabinetry Lack of support Example of South Florida green development expert Exaggerations or outright lies So-called green household cleaners are sometimes more toxic 21
Using green products can help consumer with their foods, households, and outdoor environment Buying green products becomes a trend Government encourages companies to sell green products Green products have drawbacks High cost Conclusion 22