EEAT your way to the top of Google - Enhance your SEO

If you're looking to enhance your SEO and conversions, consider EEAT. Showcasing your experience, expertise, authority and trust is vital in helping your stand out against your competitors. During this session we take a look at the steps you can take to ensure you cover all of these elements and maximise your results.

1. Unleash your potential

2. EEAT your way to the top of Google

3. An SEO strategy that works!

4. What’s covered? The benefits of EEAT How to implement an EEAT strategy How to stay ahead of the competition

5. What is EEAT?

6. @annamorrish | quibble.digital EXPERIENCE

7. @annamorrish | quibble.digital EXPERIENCE EXPERTISE

8. @annamorrish | quibble.digital EXPERIENCE EXPERTISE AUTHORITY

9. @annamorrish | quibble.digital EXPERIENCE EXPERTISE AUTHORITY TRUST

10. @annamorrish | quibble.digital EXPERIENCE EXPERTISE AUTHORITY TRUST

11. @annamorrish Slideshare.net/AnnaMorrish /annamorrish

12. Our clients

13. Download previous slides

14. The impact of EEAT

15. @annamorrish | quibble.digital How can you benefit from EEAT?

16. @annamorrish | quibble.digital Improved search engine rankings. How can you benefit from EEAT?

17. @annamorrish | quibble.digital Improved search engine rankings. Improved click through rate. How can you benefit from EEAT?

18. @annamorrish | quibble.digital Improved search engine rankings. Improved click through rate. Longer session duration. How can you benefit from EEAT?

19. @annamorrish | quibble.digital Improved search engine rankings. Improved click through rate. Longer session duration. Lower bounce rate. How can you benefit from EEAT?

20. @annamorrish | quibble.digital Improved search engine rankings. Improved click through rate. Longer session duration. Lower bounce rate. Increased conversions. How can you benefit from EEAT?

21. @annamorrish | quibble.digital Improved search engine rankings. Improved click through rate. Longer session duration. Lower bounce rate. Increased conversions. Positive brand perception. How can you benefit from EEAT?

22. Demonstrating EEAT

23. Underperforming content can harm your SEO!

24. @annamorrish | quibble.digital Create high-quality content

25. @annamorrish | quibble.digital Conduct thorough research on the topic. Create high-quality content

26. @annamorrish | quibble.digital Conduct thorough research on the topic. Provide accurate and up-to-date information. Create high-quality content

27. @annamorrish | quibble.digital Conduct thorough research on the topic. Provide accurate and up-to-date information. Use clear and concise language. Create high-quality content

28. @annamorrish | quibble.digital Conduct thorough research on the topic. Provide accurate and up-to-date information. Use clear and concise language. Use engaging headlines and formatting. Create high-quality content

29. @annamorrish | quibble.digital Conduct thorough research on the topic. Provide accurate and up-to-date information. Use clear and concise language. Use engaging headlines and formatting. Optimise for user experience and accessibility. Create high-quality content

30. Demonstrating experience

31. @annamorrish | quibble.digital How to demonstrate experience

32. @annamorrish | quibble.digital Ensure your website has a detailed “About” page. How to demonstrate experience

33. @annamorrish | quibble.digital ”About” page is typically the 2 nd most visited page!

34. @annamorrish | quibble.digital Ensure your website has a detailed “About” page. Share honest case studies and insights related to your niche. How to demonstrate experience

35. @annamorrish | quibble.digital Ensure your website has a detailed “About” page. Share honest case studies and insights related to your niche. Own your voice and personality – be authentic. How to demonstrate experience

36. @annamorrish | quibble.digital Ensure your website has a detailed “About” page. Share honest case studies and insights related to your niche. Own your voice and personality – be authentic. Share insights on & off-page. How to demonstrate experience

37. @annamorrish | quibble.digital Ensure your website has a detailed “About” page. Share honest case studies and insights related to your niche. Own your voice and personality – be authentic. Share insights on & off-page. Explain why content is being created. How to demonstrate experience

38. @annamorrish | quibble.digital Ensure your website has a detailed “About” page. Share honest case studies and insights related to your niche. Own your voice and personality – be authentic. Share insights on & off-page. Explain why content is being created. Reference sources. How to demonstrate experience

39. @annamorrish | quibble.digital Ensure your website has a detailed “About” page. Share honest case studies and insights related to your niche. Own your voice and personality – be authentic. Share insights on & off-page. Explain why content is being created. Reference sources. Use technical language and explain it. How to demonstrate experience

40. Showcasing expertise

41. @annamorrish | quibble.digital How to showcase expertise in your business

42. @annamorrish | quibble.digital First – Showcase that you understand your audience! How to showcase expertise in your business

43. @annamorrish | quibble.digital First – Showcase that you understand your audience! Conduct keyword research and create useful content your audience is looking for. How to showcase expertise in your business

44. @annamorrish | quibble.digital First – Showcase that you understand your audience! Conduct keyword research and create useful content your audience is looking for. Produce regular content. How to showcase expertise in your business

45. @annamorrish | quibble.digital First – Showcase that you understand your audience! Conduct keyword research and create useful content your audience is looking for. Produce regular content. Add sources to your content to show that your views are backed up by expert consensus. How to showcase expertise in your business

46. @annamorrish | quibble.digital First – Showcase that you understand your audience! Conduct keyword research and create useful content your audience is looking for. Produce regular content. Add sources to your content to show that your views are backed up by expert consensus. Create video tutorials and webinars. How to showcase expertise in your business

47. @annamorrish | quibble.digital First – Showcase that you understand your audience! Conduct keyword research and create useful content your audience is looking for. Produce regular content. Add sources to your content to show that your views are backed up by expert consensus. Create video tutorials and webinars. Ensure your website has a “Meet the team” page. How to showcase expertise in your business

48. @annamorrish | quibble.digital First – Showcase that you understand your audience! Conduct keyword research and create useful content your audience is looking for. Produce regular content. Add sources to your content to show that your views are backed up by expert consensus. Create video tutorials and webinars. Ensure your website has a “Meet the team” page. Show who created content and insights on your site. How to showcase expertise in your business

49. @annamorrish | quibble.digital First – Showcase that you understand your audience! Conduct keyword research and create useful content your audience is looking for. Produce regular content. Add sources to your content to show that your views are backed up by expert consensus. Create video tutorials and webinars. Ensure your website has a “Meet the team” page. Show who created content and insights on your site. Set up authorship. How to showcase expertise in your business

50. @annamorrish | quibble.digital Provide links to personal social channels, pages and sites. How to showcase expertise in your business

51. @annamorrish | quibble.digital Provide links to personal social channels, pages and sites. Clearly showcase accreditations and qualifications. How to showcase expertise in your business

52. Display authority

53. @annamorrish | quibble.digital How to display authority

54. @annamorrish | quibble.digital Ensure you have a good backlink profile. How to display authority

55. @annamorrish | quibble.digital Ensure you have a good backlink profile. Keep social media channels up to date. How to display authority

56. @annamorrish | quibble.digital Ensure you have a good backlink profile. Keep social media channels up to date. Organise and speak events – online and offline. How to display authority

57. @annamorrish | quibble.digital Ensure you have a good backlink profile. Keep social media channels up to date. Organise and speak events – online and offline. Develop a content strategy and stick to it. How to display authority

58. @annamorrish | quibble.digital Tools that help with SEO & content

59. @annamorrish | quibble.digital Ensure you have a good backlink profile. Keep social media channels up to date. Organise and speak events – online and offline. Develop a content strategy and stick to it. Ensure content is accurate & up-to-date. How to display authority

60. @annamorrish | quibble.digital Ensure you have a good backlink profile. Keep social media channels up to date. Organise and speak events – online and offline. Develop a content strategy and stick to it. Ensure content is accurate & up-to-date. Share details of awards and industry recognition. How to display authority

61. Exude trust

62. @annamorrish | quibble.digital Audit your website! How to build trust Accessibility Site performance Duplicate content Metadata issues Site architecture On-page technical issues Indexability

63. @annamorrish | quibble.digital It’s always important to create a unique 404 error page that helps visitors find what they're looking for if they encounter this error. Done right, 404 pages can be used to support SEO and boost conversions. 404 page

64. @annamorrish | quibble.digital Audit your website! How to build trust Accessibility Site performance Duplicate content Metadata issues Site architecture On-page technical issues Indexability Ensure your site has an up-to-date SSL certificate.

65. @annamorrish | quibble.digital Audit your website! How to build trust Accessibility Site performance Duplicate content Metadata issues Site architecture On-page technical issues Indexability Ensure your site has an up-to-date SSL certificate. Fix any 404s and 500 errors.

66. @annamorrish | quibble.digital Audit your website! How to build trust Accessibility Site performance Duplicate content Metadata issues Site architecture On-page technical issues Indexability Ensure your site has an up-to-date SSL certificate. Fix any 404s and 500 errors. Fix broken links and images.

67. @annamorrish | quibble.digital Include reputable partner names on your site. How to build trust

68. @annamorrish | quibble.digital Include reputable partner names on your site. Focus on building your domain authority. How to build trust

69. @annamorrish | quibble.digital Include reputable partner names on your site. Focus on building your domain authority. Encourage customers to leave reviews and integrate them into your site. How to build trust

70. @annamorrish | quibble.digital 95% of results on page 1 have third-party reviews

71. @annamorrish | quibble.digital Include reputable partner names on your site. Focus on building your domain authority. Encourage customers to leave reviews and integrate them into your site. Deal with negative reviews. How to build trust

72. @annamorrish | quibble.digital Include reputable partner names on your site. Focus on building your domain authority. Encourage customers to leave reviews and integrate them into your site. Deal with negative reviews. Ensure you have a privacy policy and terms and conditions. How to build trust

73. @annamorrish | quibble.digital Include reputable partner names on your site. Focus on building your domain authority. Encourage customers to leave reviews and integrate them into your site. Deal with negative reviews. Ensure you have a privacy policy and terms and conditions. Include your company number & VAT number. How to build trust

74. @annamorrish | quibble.digital Include reputable partner names on your site. Focus on building your domain authority. Encourage customers to leave reviews and integrate them into your site. Deal with negative reviews. Ensure you have a privacy policy and terms and conditions. Include your company number & VAT number. Include NAP information. How to build trust

75. @annamorrish | quibble.digital Include reputable partner names on your site. Focus on building your domain authority. Encourage customers to leave reviews and integrate them into your site. Deal with negative reviews. Ensure you have a privacy policy and terms and conditions. Include your company number & VAT number. Include NAP information. Include details of how content is created. How to build trust

76. Results we can expect to achieve

77. Free health check

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79. Any questions?

80. Contact us W: quibble.digital | e: [email protected] @AnnaMorrish /annamorrish Slideshare.Net / AnnaMorrish