EEE 452 Lec 02.ppt

Engineering economy

1. © 2002 Prentice Hall Business Publishing Principles of Economics, 6/e Karl Case, Ray Fair
•
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EEE 452: Engineering Economics
and Management
Lec 02: Production Economics

2. © 2002 Prentice Hall Business Publishing Principles of Economics, 6/e Karl Case, Ray Fair
Central to our analysis is production:
•Productionis the process by which
inputs are combined, transformed,
and turned into outputs.
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3. © 2002 Prentice Hall Business Publishing Principles of Economics, 6/e Karl Case, Ray Fair
What Is A Firm?
•A firmis an organization that comes
into being when a person or a group
of people decides to produce a good
or service to meet a perceived
demand. Most firms exist to make a
profit.
•Production is not limited to firms.
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4. © 2002 Prentice Hall Business Publishing Principles of Economics, 6/e Karl Case, Ray Fair
Perfect Competition
•many firms, each small relative to the industry,
•producing virtually identical productsand
•in which nofirm is large enough to have any
control over prices.
•In perfectly competitive industries, new
competitors can freely enter and exitthe
market.
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Perfect competition is an industry
structure in which there are:

5. © 2002 Prentice Hall Business Publishing Principles of Economics, 6/e Karl Case, Ray Fair
Homogeneous Products
•Homogeneous productsare
undifferentiated products;
products that are identical to,
or indistinguishable from, one
another.
5
Do mobile operators sell homogeneous
products?

6. © 2002 Prentice Hall Business Publishing Principles of Economics, 6/e Karl Case, Ray Fair
Competitive Firms are Price Takers
•In a perfectly competitive market,
individual firms are price-takers.
This means that firms have no
control over price. Price is
determined by the interaction of
market supply and demand.
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Is it true for the mobile industry in Bangladesh?

7. © 2002 Prentice Hall Business Publishing Principles of Economics, 6/e Karl Case, Ray Fair
Demand Facing a Single Firm in a Perfectly
Competitive Market
•If a representative firm in a perfectly competitive market rises the price of
its output above $2.45, the quantity demanded of that firm’s output will
drop to zero. Each firm faces a perfectly elastic demandcurve, d.
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8. © 2002 Prentice Hall Business Publishing Principles of Economics, 6/e Karl Case, Ray Fair
The Behavior of
Profit-Maximizing Firms
•The three decisions that all firms must
make include:
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How much of
each input to
demand
3.
Which
production
technology to
use
2.
How much
output to
supply
1.
How is it
determined in
mobile industry?
What does it
mean for
mobile?
What are inputs
for mobile
industry?

9. © 2002 Prentice Hall Business Publishing Principles of Economics, 6/e Karl Case, Ray Fair
Profits and Economic Costs
•Profit (economic profit)is the difference
between total revenue and total cost.
•Total revenueis the amount received from the
sale of the product:
(qX P)
•Total cost (total economic cost)is the total of
1.Out of pocket costs,
2.Normal rate of return on capital, and
3.Opportunity cost of each factor of production.
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10. © 2002 Prentice Hall Business Publishing Principles of Economics, 6/e Karl Case, Ray Fair
Normal Rate of Return
•The normal rate of returnis a rate of
return on capital that is just
sufficient to keep owners and
investors satisfied.
•For relatively risk-free firms, it
should be nearly the same as the
interest rate on risk-free government
bonds.
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11. © 2002 Prentice Hall Business Publishing Principles of Economics, 6/e Karl Case, Ray Fair
Calculating Total Revenue, Total Cost, and Profit
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Initial Investment:
Market Interest Rate Available:
$20,000
.10 or 10%
Total Revenue (3,000 belts x $10 each) $30,000
Costs
Belts from supplier $15,000
Labor Cost 14,000
Normal return/opportunity cost of capital ($20,000 x .10) 2,000
Total Cost $31,000
Profit = total revenue -total cost -$ 1,000
a
a
There is a loss of $1,000.

12. © 2002 Prentice Hall Business Publishing Principles of Economics, 6/e Karl Case, Ray Fair
Short-Run Versus Long-Run Decisions
•The short runis a period of time
for which two conditions hold:
1.The firm is operating under a fixed
scale (fixed factor) of production,
and
2.Firms can neither enter nor exit an
industry.
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What does it mean for telecom industry?

13. © 2002 Prentice Hall Business Publishing Principles of Economics, 6/e Karl Case, Ray Fair
Short-Run Versus Long-Run Decisions
•The long runis a period of time
for which there are no fixed
factors of production. Firms
can increase or decrease scale
of operation, and new firms can
enter and existing firms can exit
the industry.
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What does it mean in the mobile industry?

14. © 2002 Prentice Hall Business Publishing Principles of Economics, 6/e Karl Case, Ray Fair
Determining the Optimal Method
of Production
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Price of output Production techniques Input prices
Determines
total revenue
Determine total cost and
optimal method of
production
Total revenue
-Total cost with optimal method
=Total profit
•The optimal method of productionis the
method that minimizes cost.
What is the
price of
spectrum in
Bangladesh?

15. © 2002 Prentice Hall Business Publishing Principles of Economics, 6/e Karl Case, Ray Fair
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16. © 2002 Prentice Hall Business Publishing Principles of Economics, 6/e Karl Case, Ray Fair
The Production Process
•Production technologyrefers to the
quantitative relationship between
inputs and outputs.
•A labor-intensive technologyrelies
heavily on human labor instead of
capital.
•A capital-intensive technologyrelies
heavily on capital instead of human
labor.
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17. © 2002 Prentice Hall Business Publishing Principles of Economics, 6/e Karl Case, Ray Fair
The Production Function
•The production functionor
total product functionis a
numerical or mathematical
expression of a
relationship between
inputs and outputs. It
shows units of total
product as a function of
units of inputs.
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If labor
is only
variable
?

18. © 2002 Prentice Hall Business Publishing Principles of Economics, 6/e Karl Case, Ray Fair
Marginal Product and Average Product
•Marginal productis the additional output
that can be produced by adding one more
unit of a specific input, ceteris paribus.
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•Average productis the average amount
produced by each unit of a variable factor of
production.average product of labor =
total product
total units of labor marginal product of labor =
change in total product
change in units of labor used

19. © 2002 Prentice Hall Business Publishing Principles of Economics, 6/e Karl Case, Ray Fair
The Law of Diminishing
Marginal Returns
•The law of diminishing
marginal returnsstates
that:
When additional units of a
variable input are added to
fixed inputs, the marginal
product of the variable input
declines.
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20. © 2002 Prentice Hall Business Publishing Principles of Economics, 6/e Karl Case, Ray Fair
Production Function for Sandwiches
Production Function
(1)
LABOR UNITS
(EMPLOYEES)
(2)
TOTAL PRODUCT
(SANDWICHES
PER HOUR)
(3)
MARGINAL
PRODUCT OF
LABOR
(4)
AVERAGE
PRODUCT
OF LABOR
0 0 - -
1 10 10 10.0
2 25 15 12.5
3 35 10 11.7
4 40 5 10.0
5 42 2 8.4
6 42 0 7.0
20
0
5
10
15
20
25
30
35
40
45
0 1 2 3 4 5 6
Total revenue
Number of programmers
0
5
10
15
0 1 2 3 4 5 6
Marginal revenue
Number of programmers

21. © 2002 Prentice Hall Business Publishing Principles of Economics, 6/e Karl Case, Ray Fair
Total, Average, and Marginal Product
•Marginal product is the slope of
the total product function.
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•At point C, total product is
maximum, the slope of the
total product function is zero,
and marginal product
intersects the horizontal axis.
•At point A, the slope of the
total product function is
highest; thus, marginal product
is highest.

22. © 2002 Prentice Hall Business Publishing Principles of Economics, 6/e Karl Case, Ray Fair
Total, Average, and Marginal Product
•When a ray drawn from the origin
falls tangent to the total product
function, average product is
maximum and equal to marginal
product.
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•Then, average product falls to
the left and right of point B.

23. © 2002 Prentice Hall Business Publishing Principles of Economics, 6/e Karl Case, Ray Fair
Total, Average, and Marginal Product
•As long as marginal product rises,
average product rises.
•When average product is
maximum, marginal product
equals average product.
•When average product falls,
marginal product is less than
average product.
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24. © 2002 Prentice Hall Business Publishing Principles of Economics, 6/e Karl Case, Ray Fair
Production Functions with Two Variable Factors
of Production
•In many production processes, inputs work
together and are viewed as complementary.
–For example, increases in capital usage lead to
increases in the productivity of labor.
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Inputs Required to Produce 100 Diapers
Using Alternative Technologies
TECHNOLOGY
UNITS OF
CAPITAL (K)
UNITS OF
LABOR (L)
A 2 10
B 3 6
C 4 4
D 6 3
E 10 2
•Given the
technologies
available, the
cost-minimizing
choice depends
on input prices.

25. © 2002 Prentice Hall Business Publishing Principles of Economics, 6/e Karl Case, Ray Fair
Production Functions with Two Variable Factors
of Production
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Cost-Minimizing Choice Among Alternative
Technologies (100 Diapers)
(1)
TECHNOLOGY
(2)
UNITS OF
CAPITAL (K)
(3)
UNITS OF
LABOR
(4)
COST WHEN
P
L= $1 P
K= $1
(5)
COST WHEN
P
L= $5 P
K= $1
A 2 10 $12 $52
B 3 6 9 33
C 4 4 8 24
D 6 3 9 21
E 10 2 12 20

26. © 2002 Prentice Hall Business Publishing Principles of Economics, 6/e Karl Case, Ray Fair
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Consumer Surplus
•The difference between the price
that a consumer is prepared to pay
and the actual price paid
•Related to the value we place on items
•Linked to the degree of utility
•Useful concept in analysing welfare gains
and losses as a result of resource allocation
•Emphasis on the MARKET demand –of those in the
market there are some who are willing to pay higher
prices than the market price

27. © 2002 Prentice Hall Business Publishing Principles of Economics, 6/e Karl Case, Ray Fair
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Consumer Surplus
Price
Quantity
D
P
o
Q
o
Maximum Willingness to Pay for Q
o
What is paid
Consumer Surplus
How can you
change?

28. © 2002 Prentice Hall Business Publishing Principles of Economics, 6/e Karl Case, Ray Fair
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Producer Surplus
•Difference between the market price
received by the seller and the price they
would have been prepared to supply at
•Price received –linked to factor cost +
element of normal profit
•Producer surplus = abnormal profit

29. © 2002 Prentice Hall Business Publishing Principles of Economics, 6/e Karl Case, Ray Fair
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Minimum Amount Needed to
Supply Q
o
Producer Surplus
Price
Quantity
P
o
Q
o
What is paid
Producer Surplus
S
How can you
change?