EKAIVA ( A BONGCUTE BRAND )- A BUSINESS ANALYSIS

Introduction & Vision → More background on youth culture, why cuteness resonates, comparison with regional markets (India, Japan, Korea).
Market Analysis → Extended dive into TAM, SAM, SOM, and how 788M BDT breaks down across Dhaka, Chattogram, Sylhet.
Customer Persona → Build 2–3 full fictionalized consumer archetypes with day-in-the-life storytelling.
Brand Identity → Discuss in detail how visual identity, language, and packaging build “cultural stickiness.”
Product Strategy → Expand into roadmap, personalization trends, limited-edition drops.
Go-to-Market → Case examples of how campus activations and micro-influencers work in BD context.
Operations → Deep dive into logistics challenges (COD, delivery costs, returns) and potential solutions.
Financials → Build an extended unit economics scenario analysis (best case vs worst case).
Risks & Mitigation → Longer section with cultural shifts, supply chain fragility, social media algorithm dependence.
Roadmap & Conclusion → Detailed 18-month path with quarterly milestones, plus final rallying narrative

1. EKAIVA.COM.BD
Presented by :
Team Strategy
FROM CANVAS TO CUSTOMER-
BUILDING EKAIVA WITH SMART
& DISPLINE ENTREPRENEURSHIP

2. LEARN MORE
MEET THE MAKERS
OF MAGIC
.
EKAIVA.COM.BD
At Ekaiva, we’re not just a
business — we’re a group of
dreamers, doers, and
designers dedicated to
spreading joy through
cuteness. Our small but
passionate team blends
creativity, strategy, and heart
to make every product
special.
MUNNA SARKER
ROKIBUL HASAN
ASM MASHRUR
SAMIHA TASNIM
ID- OSL3028
ID- OSL3004
ID- OSL3007
ID- OSL3014
ISRAT MARJANA
ID- OSL3019

3. INTRODUCTIONS
At Ekaiva, we create cute, cozy, and charming lifestyle items
that make every day feel special — from mini bags and soft
slippers to adorable gift jars.
•EKAIVA – This stands for uniquely stylish or beautifully
individual.
•young individuals showcase their personality with joy and
confidence.
EKAIVA.BD.COM
Welcome to
EKAIVA
Be facinating & Cute

4. Mission
Vision
Ekaiva’s mission is to make the cuteness
usable in daily style— blending playful
charm with stylish design so people can
express themselves creatively, without
fear of judgment.
Ekaiva envisions a world where
fashion is never boring — where every
product helps people express their
creativity, embrace their cuteness,
and stay smart in style
WHY ARE WE IN THIS BUSINESS
Value
•Eye-Catchy design.
•Good Quality.
•Premium but affordable.
•Personality.

5. WHY ARE WE IN THIS BUSINESS
INITIAL IDEAINITIAL ASSEST IDEA TO OPPURTUNITY
•An facebook Page.
•Sourcing Link.
•Knowledge regards cute
products.
•Initial idea of customer links.
TO SOLVE BORING LIFESTYLE PRODUCT –
by making cuteness useful in daily life with
emotionally engaging product.
- Social media influence product.
-Growing demand for self –expression
with Kawai Culture,K-pop,Tik-tok.
-Lack of accessible option due to
religious stigma.
-Profit margin is better than others bag.

6. INITIAL MARKET (WHO IS OUR CUSTOMER)
Age : Girls/women (16–28), urban Bangladesh.
Area : Mainly Dhaka- Mirpur,Uttara, New market area.
Target audience : University student & young adult.
Window shopper, Trendy, expressive, gift-
givers, online buyers .
Bangladesh has ~170 million people
About30% are aged 16–28⇒ 51 million
Around35% of them live in urban areas⇒ 18 million
Realistic reachable segment 5% of that=0.9 million people
Average per product cost- 584 Tk.
Average Annually Spend on cute- 876 TK ( 1.5 Cute items).
TAM = 0.9 million * 876 Tk = 788.4 million Bdt.
Samia Hasan, one social media influencer who
loves theme-based product looking for cute &
Functional product.
4.Persona
2. End User Profile
3.TAM ( Total Addressable Market)
1.Beachhead
5.First 10 Customer
Leads via Facebook Market place, Facebook
page boosting.

7. USE CASE
PRODUCTS
•Everyday lifestyle product.
•University bag.
•Street Fashion.
•Gift item for couples
•Shoulder bag.
•Backpack.
•Animal theme Bag.
•Slippers.
•Accessories.
•Cute Cosmetics.
•Cute Bags.
VALUE CREATION (WHAT CAN WE DO FOR CUSTOMER)
PROBLEMS SOLVE
EKAIVA.BD.COM
VALUE PROPOSITION
•Local options are Plain
•Product gap.
•Low quality.
•Availability
•Overpriced.
•Visual Appealing product.
•Import quality product.
•Affordable.
•Personalized feeling.
•Unique in style.
QUANTIFY VALUE
•6:1 LTV:COCA– Strong return on customer
acquisition.
•30%+ repeat buyers– Driven by cute design
and premium experience.

8. MEET OUR PRODUCT
EKAIVA.BD.COM

9. THE ORIGIN OF EKAIVA
Kawaii (かわいい) Culture – The Power of Cute
Kawaii Culture: Joyful, Playful, and Expressive Style
•"Kawaii" means“cute”in Japanese – a culture of joy, softness,
and self-expression.
Cultural Integration
•Deeply embedded in Japanese society — seen in everything
fromtoys and fashiontopublic signs and corporate mascots.
•Even banks and police in Japan use cute mascots to seem more
friendly and approachable.

10. COMPETITIVE ADVANTAGE
EKAIVA.BD.COM
Moats: Visual branding, aesthetic identity, Facebook
presence.
Core: Daily Usable “cuteness” product.
Positioning: Not just fashion, gifting + personalization.

11. CUSTOMER ACQUISITION
EKAIVA.BD.COM
DMU Path to Purchase: See product
OPPORTUNITIES TRIGGERS:
Role Description
Initiator Sees reel or FB carousel ad
Influencer
Sees friend share post or
influencer tagging Ekaiva
Buyer
Impulse buyer or price-
sensitive shopper
Decider
Might wait until payday or
approval (e.g., with parents)
Target Audience: 16-28 year-old women in
urban areas interested in kawaii, aesthetic, or
cute lifestyle products
1.See product
on FB/Insta
4.Delivery
3.Direct
Message
2.Price
Negotiation
•Weekly Holiday.
•Eid.
•Local Vacation.
•College fest.
•Hallowen Party.
•Facebook boosting.
•Real customer review.
•Return customer social influnce.

12. PRODUCT UNIT ECONOMIC
Business Model
Direct to consumer (D2C).
Average Pricing
Pricing 584 Tk/ Pcs
COGS(Cost of goods Sold):
Average per unit -400 BDT
LTV( Lifetime Value):
Average product price : 584 TK.
LTV= 584*1.5= 877 TK
COCA(Cost of Customer Acquisition)
Total Customer onboard = 623
person.
Total boosting cost=91400 BDT.
COCA= 147 Bdt
LTV : COCA
6:1

13. OVERALL ECONOMICS
14%
64
2-3 days
$7680
Delivery time
Working District
Profit Margins
Yearly Revenue

14. SALES STRATEGY
1.
2. 3.
Channel :
•Facebook.
•Instagram.
•WhatsApp.
•TikTok.
Funnel:
Short Term:
Monthly revenue 300000 Tk/
month.
Mid Term :
Influencer reviews + Local
manufacturing+website.
Long Term :
Ofline store + Automated checkout
order
DM
Trust
Hook

15. DESIGN & BUILD
Process
•Cute > Plain– Visual-first, emotion-driven design philosophy.
•Trend Research– Track youth trends, K-fashion, kawaii culture.
•Mood boarding– Colour, shape, character inspiration boards.
•Prototyping– Sourcing sample product in Bangladesh to check.
•MVP Launch– 3 styles per category (test-first model) .
•A/B Testing– Run variations on social media to see what clicks & pre-order
option for purchase.
•Customer Feedback Loop– Monitor DMs, reactions, reorder requests.
•Iterate & Improve– Drop low-performers, scale winners & source more.
•Tools– Illustrator, Canva, social analytics, Shopify.
STEP-1
STEP-2

16. 1 Year
SCALING STRATEGY
Markets: 1.5 YEAR
Now:
Collab with small retailer
& also work with getting
global standard
Setting Superstore : 3 year
Setting first superstore
Crating Own manufacturing In
Bangladesh : 5 year
Setting own manufacturing
plant in Bangladesh
Boost performing
products, grow to 10K
followers.
6 Months
Website, bundle builder,
loyalty club & get the trade
licence.
Grew to 5 major Cities : 10 year
Collab with influencer &
grow to 100K followers.
Going to build & franchise
all over the Bangladesh on
8 store.

17. THANK
YOU
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