Elaboration Likelihood Model

The Elaboration Likelihood Communication Theory model, by Richard Petty and John Cacioppo, presented through pictures.

1. Elaboration Likelihood Model o f Richard Petty and John Cacioppo

2. The Central Route

3. The Peripheral Route

4. Motivation for Elaboration

5. Ability for Elaboration

6. Type of Elaboration

7. Elaborated Arguments

8. Peripheral Cues L.S.C.A.R.S.

9. Practical Advice for Persuader