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Chapter 15
The Elaboration Likelihood Communication Theory model, by Richard Petty and John Cacioppo, presented...
ELM deals with persuasion.
Consumer Attitude Formation and change Attitude What Are Attitudes? Structural Models of Attitudes T...
Practically Speaking by J. Dan Rothwell © 2018 2Chapter 15Foundations of Persuasive SpeakingDefin...
ABSTRACT : This study aims to explore the effectiveness of TikTok as a platform in digital marketing...
Consumer Behaviour
A lecture slide deck on introductory advertising.
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EDUCATION MATERIAL
4th Unit of Consumer Behavior
Week 1 of term 1
Attitude Vs Prejudice
Persuasive Communication
Psychology; themes and variations A deep dive into human characteristics and personality. Take adva...
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it explains about theories and techniques of persuasion
Individual consumers
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LEARNING THEORIES RELEVANT IN PSYCHOLOGY
Learning theories in psychology
LEARNING THEORIES RELEVANT TO PSYCHOLOGY