Electronic Advertising

1. Electronic Electronic
AdvertisingAdvertising

2. Electronic AdvertisingElectronic Advertising
CPM CPM ((Cost Per MilleCost Per Mille)), , also called also called ""Cost Cost
Per Thousand Per Thousand ((CPTCPT)), is where , is where
advertisers pay for exposure of their advertisers pay for exposure of their
message to a specific audiencemessage to a specific audience. ". "
Per millePer mille" " means per thousand means per thousand
impressions, or loads of an impressions, or loads of an
advertisementadvertisement. . However, some However, some
impressions may not be counted, such impressions may not be counted, such
as a reload or internal user actionas a reload or internal user action. . The M The M
in the acronym is the Roman numeral for in the acronym is the Roman numeral for
one thousandone thousand. .

3. Electronic AdvertisingElectronic Advertising
CPV CPV ((Cost Per VisitorCost Per Visitor) ) or or ((Cost per Cost per
View in the case of Pop Ups and View in the case of Pop Ups and
UndersUnders)) is where advertisers pay for the is where advertisers pay for the
delivery of a Targeted Visitor to the delivery of a Targeted Visitor to the
advertisers website. advertisers website.

4. Electronic AdvertisingElectronic Advertising
CPC CPC ((Cost Per ClickCost Per Click)) is also known as is also known as Pay per clickPay per click
(PPC). Advertisers pay each time a user clicks on their (PPC). Advertisers pay each time a user clicks on their
listing and is redirected to their website. They do not listing and is redirected to their website. They do not
actually pay for the listing, but only when the listing is actually pay for the listing, but only when the listing is
clicked on. This system allows advertising specialists to clicked on. This system allows advertising specialists to
refine searches and gain information about their refine searches and gain information about their
market. Under the Pay per click pricing system, market. Under the Pay per click pricing system,
advertisers pay for the right to be listed under a series advertisers pay for the right to be listed under a series
of target rich words that direct relevant traffic to their of target rich words that direct relevant traffic to their
website, and pay only when someone clicks on their website, and pay only when someone clicks on their
listing which links directly to their website. CPC differs listing which links directly to their website. CPC differs
from CPV in that each click is paid for regardless of from CPV in that each click is paid for regardless of
whether the user makes it to the target site. whether the user makes it to the target site.

5. Electronic AdvertisingElectronic Advertising
CPA CPA ((Cost Per ActionCost Per Action)) or (Cost Per or (Cost Per
Acquisition) advertising is performance based Acquisition) advertising is performance based
and is common in the and is common in the affiliate marketingaffiliate marketing sector sector
of the business. In this payment scheme, the of the business. In this payment scheme, the
publisher takes all the risk of running the ad, publisher takes all the risk of running the ad,
and the advertiser pays only for the amount of and the advertiser pays only for the amount of
users who complete a transaction, such as a users who complete a transaction, such as a
purchase or sign-up. This is the best type of purchase or sign-up. This is the best type of
rate to pay for banner advertisements and the rate to pay for banner advertisements and the
worst type of rate to charge. worst type of rate to charge.

6. Electronic AdvertisingElectronic Advertising
Though, as seen above, the large majority of Though, as seen above, the large majority of
online advertising has a cost that is brought online advertising has a cost that is brought
about by usage or interaction of an ad, there about by usage or interaction of an ad, there
are a few other methods of advertising online are a few other methods of advertising online
that only require a one time paymentthat only require a one time payment. .
The Million Dollar HomepageThe Million Dollar Homepage is a very is a very
successful example of this. Visitors were able successful example of this. Visitors were able
to pay $1 per pixel of advertising space and to pay $1 per pixel of advertising space and
their advert would remain on the homepage for their advert would remain on the homepage for
as long as the website exists with no extra as long as the website exists with no extra
costs.costs.

7. Electronic AdvertisingElectronic Advertising
Floating adFloating ad: : An ad which moves across the user's screen or floats An ad which moves across the user's screen or floats
above the contentabove the content. .
Expanding ad: An ad which changes size and which may alter the Expanding ad: An ad which changes size and which may alter the
contents of the webpage. contents of the webpage.
Polite ad: A method by which a large ad will be downloaded in Polite ad: A method by which a large ad will be downloaded in
smaller pieces to minimize the disruption of the content being smaller pieces to minimize the disruption of the content being
viewed viewed
Wallpaper ad: An ad which changes the background of the page Wallpaper ad: An ad which changes the background of the page
being viewed. being viewed.
Trick banner: A banner ad that looks like a dialog box with Trick banner: A banner ad that looks like a dialog box with
buttons. It simulates an error message or an alert. buttons. It simulates an error message or an alert.
Pop-up: A new window which opens in front of the current one, Pop-up: A new window which opens in front of the current one,
displaying an advertisement, or entire webpage. displaying an advertisement, or entire webpage.
Pop-under: Similar to a Pop-Up except that the window is loaded Pop-under: Similar to a Pop-Up except that the window is loaded
or sent behind the current window so that the user does not see it or sent behind the current window so that the user does not see it
until they close one or more active windows. until they close one or more active windows.

8. Electronic AdvertisingElectronic Advertising
Video adVideo ad: : similar to a banner ad, except that similar to a banner ad, except that
instead of a static or animated image, actual instead of a static or animated image, actual
moving video clips are displayedmoving video clips are displayed. . This is the This is the
kind of advertising most prominent in kind of advertising most prominent in televisiontelevision
, and many advertisers will use the same clips , and many advertisers will use the same clips
for both television and online advertising. for both television and online advertising.
Map ad: text or graphics linked from, and Map ad: text or graphics linked from, and
appearing in or over, a location on an appearing in or over, a location on an
electronic map such as on Google Maps. electronic map such as on Google Maps.
Mobile ad: an Mobile ad: an SMSSMS text or multi-media text or multi-media
message sent to a cell phone. message sent to a cell phone.

9. Electronic AdvertisingElectronic Advertising
EE--mail advertisingmail advertising
Legitimate Email advertising or Legitimate Email advertising or
E-mail marketingE-mail marketing is often known as "opt- is often known as "opt-
in e-mail advertising" to distinguish it in e-mail advertising" to distinguish it
from from spamspam

10. Electronic AdvertisingElectronic Advertising
Main article: Main article: Affiliate marketingAffiliate marketing
Affiliate marketingAffiliate marketing
Affiliate marketingAffiliate marketing is a form of online advertising where advertisers is a form of online advertising where advertisers
place campaigns with a potentially large number of small (and place campaigns with a potentially large number of small (and
large) publishers, whom are only paid media fees when traffic to large) publishers, whom are only paid media fees when traffic to
the advertiser is garnered, and usually upon a specific the advertiser is garnered, and usually upon a specific
measurable campaign result (a form, a sale, a sign-up, etc). measurable campaign result (a form, a sale, a sign-up, etc).
Today, this is usually accomplished through contracting with an Today, this is usually accomplished through contracting with an
affiliate networkaffiliate network..
Affiliate marketing was an invention by CDNow.com in 1994 and Affiliate marketing was an invention by CDNow.com in 1994 and
was excelled by was excelled by Amazon.comAmazon.com when it launched its Affiliate when it launched its Affiliate
Program, called Associate Program in 1996. The online retailer Program, called Associate Program in 1996. The online retailer
used its program to generate low cost brand exposure and used its program to generate low cost brand exposure and
provided at the same time small websites a way to earn some provided at the same time small websites a way to earn some
supplemental income.supplemental income.