Electronic-Commerce and Internet Marketing.pptx

Lesson

1. E-Commerce and Internet Marketing BSBA 21

2. Course Introduction Credit Units: 3 Units Class Schedule: 3 hours per week Sunday 5:30 – 8:30 Room 215

3. Course Introduction This course parallels the study of basic marketing and explores key marketing concepts in the context of today's digital/Internet environment . This course will introduce many marketing uses of the Internet. Featured are both discussions of E-Marketing strategy and practice with Web page authoring skills . Projects range from solving e-marketing problems to interviewing a professional and creating a Web site . The student will be exposed to the development or evaluation of a strategic marketing plan for a product or product mix offering on the Internet and development or evaluation of the company’s e-strategy and web site.

4. CALENDAR TOPICS: PRELIMINARY Week 1 - Introduction to E-Commerce and Internet Marketing Week 2 – Online Business Models and Strategies Week 3 – Drivers and Benefits of E-Commerce

5. E-Commerce and Internet Marketing Electronic Commerce (E-Commerce) refers to the buying and selling of goods and services over the internet . It involves online transactions between businesses, businesses and consumers, consumers and consumers, and even government-related transactions. E-Commerce utilizes digital platforms, electronic payment systems, and online marketplaces to facilitate transactions efficiently.

6. Scope of E-Commerce Online Retailing – Selling products directly to consumers through e-commerce websites like Amazon, Shopee, and Lazada. Digital Services – Selling digital products such as e-books, online courses, and software. Online Marketplaces – Platforms like eBay, Etsy, and Alibaba that connect buyers and sellers.

7. Scope of E-Commerce Business-to-Business (B2B) Transactions – Wholesale trade and supplier transactions conducted online. Mobile Commerce (M-Commerce) – Buying and selling through mobile apps and platforms.

8. Scope of E-Commerce Social Commerce – Selling products directly through social media platforms like Facebook, Instagram, and TikTok. Payment Systems and Financial Services – Digital wallets, online banking, and cryptocurrency transactions.

9. Internet Marketing Internet Marketing , also known as online marketing or digital marketing, refers to the use of online platforms to promote products, services, and brands . It involves various strategies to attract, engage, and convert online audiences into customers.

10. Scope of Internet Marketing Search Engine Optimization (SEO) – Optimizing websites to rank higher on search engines like Google. Social Media Marketing (SMM) – Promoting products and services through platforms like Facebook, Instagram, Twitter, and LinkedIn.

11. Scope of Internet Marketing Email Marketing – Sending promotional emails, newsletters, and personalized offers to potential customers. Pay-Per-Click Advertising (PPC) – Paid advertisements on Google Ads, Facebook Ads, and other platforms. Content Marketing – Creating and distributing valuable content such as blogs, videos, and infographics.

12. Scope of Internet Marketing Affiliate Marketing – Partnering with influencers or websites to drive traffic and sales. E-commerce Marketing – Marketing strategies tailored for e-commerce platforms, including retargeting and product recommendations. Influencer Marketing – Collaborating with influencers to promote products to their followers.

13. HISTORY and EVOLUTION 1994-1995 – The introduction of the internet in the Philippines led to the establishment of early websites for businesses. However, online transactions were still limited due to slow internet speeds and lack of secure payment systems.

14. HISTORY and EVOLUTION 1997 – The Republic Act 8792 , also known as the E-Commerce Act of 2000, was drafted and later enacted to regulate online transactions and provide legal recognition for electronic contracts and digital signatures.

15. HISTORY and EVOLUTION 2000 – The Philippine government passed the E-Commerce Act , providing legal recognition of electronic documents, digital signatures, and online transactions. 2005-2010 – The emergence of online marketplaces such as Sulit.com.ph (which later became OLX Philippines) and AyosDito.ph facilitated consumer-to-consumer (C2C) and business-to-consumer (B2C) transactions.

16. HISTORY and EVOLUTION Banking and Payment Innovations – The introduction of online banking services and mobile payment platforms like GCash (launched in 2004) and PayMaya (launched in 2015) helped boost consumer confidence in online shopping.

17. HISTORY and EVOLUTION 2012 – Lazada and Zalora entered the Philippine market , revolutionizing online retail with cash-on-delivery (COD) options to accommodate unbanked customers. 2015 – Shopee launched in the Philippines, offering a mobile-first shopping experience that attracted Filipino consumers.

18. HISTORY and EVOLUTION 2016-2019 – The rise of social commerce via Facebook Marketplace and Instagram shops allowed small businesses and entrepreneurs to sell products directly through social media.

19. HISTORY and EVOLUTION 2020 – With lockdown restrictions, businesses rapidly shifted to online platforms , leading to a boom in online shopping, food delivery services ( GrabFood , Foodpanda ), and digital payment adoption. 2021-2023 – The rise of livestream selling on Shopee, Lazada, and TikTok Shop became a popular way for sellers to engage with customers.

20. Philippine E-Commerce Law The Electronic Commerce Act of 2000 (Republic Act No. 8792) is the primary law governing e-commerce in the Philippines. It provides legal recognition for electronic transactions, online contracts, and digital signatures while also ensuring cybersecurity and consumer protection in digital commerce.

21. Philippine E-Commerce Law Legal Recognition of Electronic Transactions Electronic documents and contracts are legally valid and enforceable. Digital signatures and electronic authentication methods are accepted as valid proof of transactions.

22. Philippine E-Commerce Law Online Contracts & Agreements E-commerce transactions, including online purchases, are legally binding. Businesses must ensure transparency and fair terms in online sales.

23. Philippine E-Commerce Law Security & Data Protection Safeguards must be in place to prevent hacking, fraud, and identity theft. Electronic service providers (ESPs) and businesses must implement cybersecurity measures.

24. Philippine E-Commerce Law Consumer Protection in E-Commerce Online sellers must provide accurate product descriptions and pricing. Customers have the right to refunds and protection against fraud.

25. Philippine E-Commerce Law Government Transactions & Digital Services Government agencies must enable electronic filing and processing of transactions. Digital payments for government services (e.g., tax payments) are encouraged.

26. Philippine E-Commerce Law Cybercrime & Penalties Hacking, online fraud, and identity theft are punishable under the law. Penalties include fines and imprisonment for violations of e-commerce regulations.

27. Digital Landscape in the Philippines Internet Users: Over 85 million Filipinos (about 75% of the population) are connected to the internet. Mobile Usage: The country has a mobile-first economy, with smartphones being the primary device for accessing the internet. Average Screen Time: Filipinos spend an average of 9-10 hours online daily, one of the highest in the world.

28. Digital Landscape in the Philippines 5G Network Expansion – Faster speeds and lower latency for digital services. Fiber Optic Internet Growth – More areas gaining access to high-speed broadband. Affordable Mobile Data Plans – Filipinos rely on prepaid mobile data from providers like Smart, Globe, and DITO.

29. Digital Landscape in the Philippines The Philippines’ e-commerce market is projected to reach $24 billion by 2025. Major e-commerce platforms: Shopee, Lazada, Zalora, TikTok Shop, Facebook Marketplace. Rise of live selling and social commerce through TikTok, Facebook, and Instagram. Growth of mobile wallet payments ( GCash , Maya) making online shopping more accessible.

30. Digital Landscape in the Philippines Cashless Transactions – Digital wallets and BNPL (Buy Now, Pay Later) services are popular. On-Demand Economy – Growth of food delivery, ride-hailing, and quick-commerce platforms. Cross-Border Shopping – More Filipinos buying from international platforms like Amazon, Shein, and AliExpress.

31. Digital Landscape in the Philippines The Philippines remains the "Social Media Capital of the World" with over 80 million active social media users. Top platforms: Facebook, TikTok, YouTube, Instagram, and Twitter (X). TikTok and YouTube are now major platforms for video content consumption and e-commerce.

32. Digital Landscape in the Philippines The Philippines remains the "Social Media Capital of the World" with over 80 million active social media users. Top platforms: Facebook, TikTok, YouTube, Instagram, and Twitter (X). TikTok and YouTube are now major platforms for video content consumption and e-commerce.

33. Challenges in the Philippine Digital Landscape Internet Speed & Accessibility – Still lags behind other ASEAN countries despite improvements. Cybersecurity Risks – Increasing cases of fraud, phishing, and hacking. Digital Literacy Gap – Many Filipinos still lack skills for advanced digital opportunities. E-Waste & Environmental Impact – Growing number of discarded electronic devices.

34. QUIZ: TRUE OR FALSE The Republic Act No. 8792, also known as the E-Commerce Act of 2000, provides legal recognition for electronic transactions in the Philippines. Online marketplaces like Shopee and Lazada operate under the Business-to-Business (B2B) model. The Philippines is known as the "Social Media Capital of the World" due to its high number of active social media users.

35. QUIZ: TRUE OR FALSE Pay-Per-Click (PPC) advertising is a form of Search Engine Optimization (SEO). Mobile wallets such as GCash and Maya have made online shopping more accessible in the Philippines. Digital signatures are not legally recognized under Philippine e-commerce law. In 2015, Shopee launched in the Philippines as a desktop-only platform.

36. QUIZ: TRUE OR FALSE The Digital Landscape in the Philippines is characterized by a growing number of online banking services and mobile payment platforms. The Buy Now, Pay Later (BNPL) service has not gained popularity among Filipino online consumers. Cybersecurity measures such as encryption and two-factor authentication help protect online transactions.

37. QUIZ: IDENTIFICATION The process of optimizing a website to improve its ranking on search engines.. Refers to the use of online platforms to promote products, services, and brands. The business model where individuals sell products directly to other individuals through platforms like Facebook Marketplace. The marketing strategy that involves collaborating with social media personalities to promote products. The Philippine e-commerce company that later became OLX Philippines.

38. QUIZ: IDENTIFICATION The year Lazada and Zalora entered the Philippine market. The practice of selling products directly through social media platforms like Facebook, Instagram, and TikTok. The type of e-commerce where businesses sell goods or services to government agencies. The mobile payment platform launched in the Philippines in 2004, allowing users to send and receive money digitally. A popular online advertising model where businesses pay for each click on their ads.

39. QUIZ: Describe the evolution of e-commerce in the Philippines from 1994 to the present.

40. Traditional Marketing Traditional marketing is a promotional strategy that targets audiences using offline materials . Marketers may use traditional marketing to interact with consumers in physical locations. They typically insert these marketing materials in places where their audience is more likely to see, hear or interact with them.

41. Traditional Marketing Common traditional market methods include: Directly mailed postcards, coupons, and informational packets Television or radio commercials Newspaper or magazine ads Billboards and fliers Telephone calls and text notifications

42. Traditional Marketing Handouts A handout is a printed document like a flyer or brochure that can promote a business, event or sale. Flyers – displayed in public areas that community members regularly visit to tell them about promotional events Brochures – provide details about a company or explain the features of a product

43. Traditional Marketing Billboards Typically find along highways or major roads . They display advertisements and company graphics.

44. Traditional Marketing Direct mail Direct mail marketing sends print materials like letters or postcards to the addresses of potential customers living in your target area.

45. Traditional Marketing Print ads a marketing strategy that uses physical media to promote a brand, product, or service . allow you to reach more prospective customers through outlets like newspapers or magazines.

46. Traditional Marketing Event marketing a strategic approach that uses events, both in-person and virtual , to promote a brand, product, or service, aiming to engage audiences directly and foster deeper connections.

47. Traditional Marketing Cold calling Also called telemarketing , this type of marketing applies to companies that sell their products or services over the phone.

48. Digital Marketing Digital marketing is the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services. Digital marketing promotes products and services through channels such as websites, mobile devices, and social media platforms . Digital marketers have a number of tools to measure the effectiveness of their campaigns.

49. E-Commerce Business Models

50. Business Models Business-to-Business (B2B) A business sells products or services to another business . These transactions often involve bulk orders, wholesale pricing, and long-term contracts. involves businesses selling products or services to other businesses . Examples include companies selling software, raw materials, or services to other businesses.

51. Business Models Business-to-Consumer (B2C) A business sells products or services directly to individual consumers . This is the most common e-commerce model. Examples: Shopee & Lazada – Online retail stores where businesses sell to consumers. Zalora – Sells fashion and beauty products directly to consumers. Netflix – Provides digital streaming services to individual subscribers.

52. Business Models Consumer-to-Consumer (C2C) Individuals sell products or services to other individuals, usually through an online marketplace . Examples: Carousell & Facebook Marketplace – People sell second-hand items directly to other users. eBay – Online auctions and resale of goods between individuals. Airbnb – Homeowners rent out their properties to travelers.

53. Business Models Consumer-to-Business Individuals offer products or services to businesses . This is common in freelancing, influencer marketing, and content creation. Examples: Upwork & Fiverr – Freelancers offer services like graphic design and programming to businesses. YouTube & TikTok Influencers – Content creators promote brands in exchange for sponsorship deals. Shutterstock – Photographers sell stock images to companies.

54. What drives E-commerce growth? Advantages and disadvantages of E-Commerce

55. Advantages and disadvantages of E-Commerce