Elevator Pitch

27,292 views 15 slides Jul 10, 2009
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About This Presentation

What is an Elevator Pitch?
The Elevator Pitch is a concept inspired from the world of business. Supposed you are in an elevator with a wealthy and influence person that you want to seduce into supporting your project. What do you say?
Well you need to present your idea intelligently, briefly and att...


Slide Content

Elevator Pitch
Elevator Pitch

What is it?
It’s a brief description or presentation of your
project that anybody can understand.
The expression reflects the average time for an
elevator ride.
Elevator Pitch

The Elevator Pitch must answer 6 questions.
Elevator Pitch

The Elevator Pitch must answer 6 questions:
1. What is the project?
Elevator Pitch

The Elevator Pitch must answer 6 questions:
•What is the project?
• Who is your target audience?
Elevator Pitch

The Elevator Pitch must answer 6 questions:
•What is the project?
• Who is your target audience?
•What problem does your project solve?
Elevator Pitch

The Elevator Pitch must answer 6 questions:
•What is the project?
• Who is your target audience?
•What problem does your project solve?
• How does your project solve the problem?
Elevator Pitch

The Elevator Pitch must answer 6 questions:
•What is the project?
• Who is your target audience?
•What problem does your project solve?
• How does your project solve the problem?
• Who is behind the project?
Elevator Pitch

The Elevator Pitch must answer 6 questions:
•What is the project?
• Who is your target audience?
•What problem does your project solve?
• How does your project solve the problem?
• Who is behind the project?
• What makes the project special?
Elevator Pitch

4 tips to make a great Elevator Pitch
Elevator Pitch

. It must be short
no more than 30-60 seconds).
eople don’t have time. You need
to grab their attention quickly.
4 Tips to make a great Elevator Pitch
Elevator Pitch

. It must be easy to
understand.
void jargon. Everybody from
your grandmother to your
grandchild must be able to
understand it.
4 Tips to make a great Elevator Pitch
Elevator Pitch

. It must have a hook to attract
donors.
se a statement, question, or fact
that piques their interest.
4 Tips to make a great Elevator Pitch
Elevator Pitch

. It must be convincing.
on’t leave the donors with more
questions than answers.
4 Tips to make a great Elevator Pitch
Elevator Pitch

xamples:
ad Elevator Pitch - Chronowake:
ood Elevator Pitch – Evernote (60s):
ood Elevator Ptich – Ideal Balance (30s):
ources:
BC’s Dragon’s Den Elevator Pitch:
Elevator Pitch