Emerging industries

A detailed study of strategies related to emerging industries-with Special Reference to 3-D printing

1. Strategies for Strategies for
Competing in Competing in
Emerging Emerging
IndustriesIndustries
-Rishabh Srivastava
-Shipra Srivastava

2. Objectives of the sessionObjectives of the session
•-Introduction to Emerging Industries
•An overview to Challenges related to emerging
industry
•A detailed study of 3-D printing-an emerging
industry of India
•Shaping Strategy for the same.

3. Emerging IndustriesEmerging Industries
•‘Emerging industries can be defined as the
establishment of an entirely new industrial value
chain, or the radical reconfiguration of an existing
one, driven by a disruptive idea (or convergence of
ideas), leading to turning these ideas/opportunities
into new products/services with higher added
value.’
•In other words, these are the upcoming companies
and businesses within new or revitalized sectors that
subsequently become successful or highly sought-
after.

4. Features of Emerging Features of Emerging
IndustriesIndustries

5. Challenges Of Emerging Challenges Of Emerging
IndustriesIndustries

6. Examples Of Emerging Examples Of Emerging
Industries in IndiaIndustries in India

7. Examples of Emerging Examples of Emerging
Industries in IndiaIndustries in India

8. Factors to be ConsideredFactors to be Considered

9. Factors to be ConsideredFactors to be Considered

10. SWOT AnalysisSWOT Analysis

11. 3-D PRINTING3-D PRINTING
•The creation of a 3D printed object is achieved
using additive processes. In an additive process an
object is created by laying down successive layers
of material until the object is created. Each of these
layers can be seen as a thinly sliced horizontal cross-
section of the eventual object.
•It all starts with making a virtual design of the object
you want to create. This virtual design is for instance
a CAD (Computer Aided Design) file. This CAD file is
created using a 3D modeling application or with a
3D scanner (to copy an existing object). A 3D
scanner can make a 3D digital copy of an object.

12. •The 3D printing market is estimated to garner $8.6
billion by 2020, registering a CAGR of 21% during
2015 - 2020.
•The factors driving this market are reduction of
errors, high degree of accuracy, efficient use of raw
materials, ability to build customized products,
simultaneous use of multiple materials for printing,
efficient use of production time and financials, and
competency over traditional techniques among
others

13. Shaping Strategy by Porter’s Shaping Strategy by Porter’s
Five-Force Analysis Five-Force Analysis

14. Importance Importance
•Helps a business to understand both the strength of
competitive position and the strength of the
business we are considering moving.
•With a clear understanding of where the power lies
one can take fair advantage of a situation of
strength, improve a situation of weakness and avoid
taking wrong steps.
•Whether the new products, services or business has
the potential to be profitable.

15. Porter’s Five Force AnalysisPorter’s Five Force Analysis
•POTENTIAL ENTRANTS-Low
-If the cost and time for entry in emerging industry is
more,it will be DIFFICULT
-SPECIALIST KNOWLEDGE:-Difficult in the case of 3D
technology
-TECHNOLOGY PROTECTION:-Threat of new entry is
difficult
.SUPPLIER POWER-high
-Less suppliers
-Availability of suppliers product substitute is difficult
-High Switching cost

16. •BARRIERS TO ENTRY
•May have as technology can be used for illegal
purpose
•High Operating Cost
•Learning curve is exponential
•BUYERS POWER
•Moderate buyers
•High loyalty
•Price sensitivity is high

17. •Competition Rivalry
•-Low

18. Strategies that can be Strategies that can be
adopted by itadopted by it
Vertical Integration:- The industry can have alliances
with the, Airplane Industry, Toys Industry, Tools industry
for the supply of parts.
Furthermore the Industry can have alliances with the
medical industry for the supply of artificial body parts.
Stability Strategies:- The industry can provide after
sales services and sell accessories and consumables
since its new to market.

19. •Market Development Strategies:-By investing heavily
on developing market.

20. Other StrategiesOther Strategies
• Marketer’s should induce initial purchase and to
overcome customers concerns over the product
features and performance reliability.
•Utilize potential buyers' feedback as they always try
to improve the quality of the product and services
of the company.
•Strategic managers are required to have ample
suppliers to offset uncertainty in supply by certain
suppliers.

21. •Managers must look to tie up with capital rich firms
or look to being acquired by financially strong firms.
•Getting Product Innovation from time to time.
•Win the early race for industrial leadership by taking
bold moves in creating strategies and with risk
taking entrepreneurship
•Getting the specialized manpower in high expertise.

22. ReferencesReferences
•https://www.quora.com/What-are-Indias-5-fastest-
growing-industries
•//www.ukessays.com/essays/marketing/strategies-
for-competing-in-various-types-of-industries-
marketing-essay.php
•https://3dprinting.com/what-is-3d-printing/
•https://www.alliedmarketresearch.com/3d-printing-
market

23. THANK YOUTHANK YOU
Strategy is about making choices, trade-offs; it's about
deliberately choosing to be different.

-Michael Porter